There was a time, when a quick glance at the book collection of someone was all you need to find out about him or her. But in 2015 we manage our interest in media trough many services. Each one with a different understanding. With Facebook for example, it almost feels like stalking, if someone talks to me about my taste in music. So I thought why not take that mess and create something new, like a digital library. That knows about our existing preferences and let’s us discover new content casualy. This is why I came up with the idea of Shelfd. A platform that integrates all of our digital media and streaming services into one. You can easily create collections on your own. For example by using intelligent filters. Or subscribe to likable channels and trusted brands. If you see something, that you would like to play or share, just hold it for a second and stream it right away to the tv or to your speaker. We will check, if you already own the content, have access to or if you need to rent or buy it first. Shelfd is truly made for mobilty, because we already take our content with us all the time. And have no real need for physical storage anymore. There is a great market evolving on the love of media and trade with digital goods. No wonder, that people spend billions on streaming-services and digital content. But the truth is: we don’t even look into the tv guide any more, to get inspired. That’s why we need something to maintain an overview about the millions of titles, that are available to us. Which brings us to our USP: we want to enable humans as well as brands to curate content channels, that inspire people. From the nische to the masses. We are currently developing a free software platform that can be used with iOS devices and every kind of SmartTV to become an essential part of people’s life. To keep the business running, we will collect data to provide you with an individual media experience and recommendations that make sense. Luckily we found with the MIZ Babelsberg a first investor that will bring us to MVP-level until may. But we need your help to go further. With an investment about 500.000€ we could not only finish and publish our platform, but also face the next step, which is building an original hardware. Well, my name is David Streit and I work with a great team on that idea. We have many years of experience in the field of media. I want to close with a little peek into the future of Shelfd. We already think about a device that brings your media collection back on the wall. Please talk to me, if you wanna join us on that adventure.

1. Our shelf stops representing us
How to show your digital media in times of Kindle & Spotify?

2. Saving for when I
have more time
Read, but can‘t remember
a single thing about itIntending to read
Half-read
Will never read
Purely for show
Pretend I‘ve read
Wish I hadn‘t read
Read.
Yesterday

3. Today
Digital mess

4. Now
Combine them into one

5. Now
Introducing Shelfd

6. Mobile generation

7. How do we
discover content
these days?

8. Functionality
Content curation
Shelfd helps you find the content, that you care about most

9. Subscribe to channels

10. Stream instantly

11. Present mode
Showyourdigitalpersonality

12. USP
Shelfdcombines...
Remote controlAmbient displayContent aggregation
FanTV
Ro
omieRem
ote
Blloon
PlaymossDisco.io
TiVoNeeo
Movieo.mePlex
Moreflicks
Ba
ng&Olufs
en
Sonos
H
uddleLam
p
Canviz
Framed
De
signtoMat
ter
Nest
Ele
ctricObjec
ts
JustWatch Swyrl
We
rstreamt.
es

13. Business model
Free platform
Target group
Advertising
Application +iPad Smart TV‘siWatch iPodiPhone
High media affinity & consumerist behaviour,
willing to spend money on digital goods
Sponsoring Targeting Affiliate marketing
TrailerInStream ads
Native ads

14. Awards & Honors
03/201503/201512/201304/2013 04/2014 09/201405/2014 10/2014 05/201510/2014 05/2015
GoogleGründer-Garage
Competition – Finalist
StartupCamp
Pitch Marathon – Participant
Edenspiekermann
Brainfood Event – On Stage
KreativradarBrandenburg
Best Business Idea – Win
MasterThesis
University of Applied Sciences Potsdam
GermanDesignAward
Communication Design – Nominee
OneSparkBerlin
Crowdfunding Festival – Participant
MIZInnovationspace
Pitch at Re:Publica 2014 – Win
MIZBabelsberg
30.000€ Funding
MIZInnovationspace
Pitch at Re:Publica 2015
lets.build
Event – On Stage

15. Team
HellaWittenberg
Head of A&R
EduardoMaluf
Head of Design
MattFinucane
Head of Development
StefanCurow
System Architecture
David Streit
CEO, Vision, Ideation

16. Tomorrow
Building an original device
That brings your digital media collection back on the wall