Presented to the University of California DC.

1. Building Your Personal Brand
Online to Advance Your Career

2. Social Media 4 UCDC
Who Are You?

Interests and passions

Skills and expertise

Skills that companies will pay
for?!

3. Social Media UCDC
Who Am I?

4. The Time-Money Equation
“My call to arms for you: Find your
blue. It is a bigger challenge than
you might imagine. Then, work as
hard as you can to find the most
overlapping orange for your blue”
- Avinash Kaushik, Web Guru
@avinash

5. What You Should Do On Social
Media
1. Know Your Blue, Orange, and Green and be
mindful of them
2. Listen first! Learn
3. Find and engage communities around your
Blue, Orange, and Green >> build a social
and professional network
4. Engage and influence

6. The Do’s and Don’ts of Social
Media
Rule #1 - Don’t Be a Jerk!
1.
Don’t post drunk!
2.
Don’t post when you’re mad!
3.
Think first! – employers check your profile!
4.
Remember – Social media is forever!

7. The Do’s and Don’ts of Social
Media
This bonehead
told his boss that
he had a family
emergency and
had to leave town
for a few
days, then posted
this pic -

8. The Do’s and Don’ts of Social
Media

9. What You Should Do
Optimize your profile on key networks

10. What You Should Do
Optimize your profile on key networks
• Fill out your profile completely
• Include robust descriptions of your
education and work experience
• Use keywords
• Use a good picture of your self
• Get custom social urls with your name

11. Social Media 101
Rough Content Ratio Suggestion:

Useful information and interesting articles
25%

Reposts, Reshares, Retweets 25%

Replies and comments 25%

Questions 10%

Shameless promotion 15%

12. Social Media 101
The General Theory of Social Media
1.
Listen and Learn!
 Identify networks, communities, and
audiences;
 Begin curating content by developing feed
lists, web searches, and Twitter monitoring;
 Build out of platforms for
monitoring, dissemination, and engagement.
2.
Disseminate
 Establish a presence where your audiences
are online when they’re listening;
 Develop and execute regular posting
schedule.

13. Social Media 101
The General Theory of Social Media
3.
Engage
 Find, target, and engage influencers;
 Ask questions, answer
questions, reply, retweet;
 Build followers, friends, likes and other KPI
metrics using secret sauce and ninja methods;
 Activate fans as spokespeople.
4.
Measure and optimize
 Regular benchmarking using social metrics
and analytics, test tactics.
5.
Rinse and Repeat

14. The Secret Sauce

Hootsuite & Twitter

RSS Reader (we use Feedly)

Buffer (posting tool)

CRM – Nimble

LinkedIn

15. The Secret Sauce - Hootsuite

Use multiple columns to create lists

Save searches

Engage with your communities

16. The Secret Sauce - Hootsuite

17. The Secret Sauce – Feedly &
Buffer
Curation and Dissemination
(collecting & posting)
And so easy to use

18. The Secret Sauce –
Rapportive

19. Secret Sauce: LinkedIn

Optimize profile with robust and thorough
descriptions using keywords

Use Advanced Search to find targeted contacts

Save profiles to tags

Engage them

Get actual meetings or calls

Use Advanced Job Search to save job searches

20. Secret Sauce: LinkedIn

21. The Secret Sauce To All Work





Think
Plan
Execute
Analyze
Adjust
And Enjoy It!

22. Thanks!!!
David Vyorst
www.relaystationmedia.com
david@relaystationmedia.com
@dvyo