Hudson's white paper discussing strategies for attracting the top talent in the market

1. HUDSON
CANDIDATE
ATTRACTION

3. 3
There is no doubt that candidate attraction
is a minefield. Countless solutions exist,
both on and off line, to help you attract
people to your business. In the past,
organisations tended to adopt a “silo”
approach to candidate attraction opting for
strategies that relied on one single method
of attraction, such as press advertising.
It is no longer relevant to “put all your
eggs in one basket”. A combination of
well-balanced solutions relevant to the
role you are recruiting for is the optimal
approach and at Hudson, we determine
which attraction methods will achieve your
objectives by considering the following:
▪ How well known is your brand?
▪ Is your employer brand well regarded
and positioned in the market?
▪ What is your competitive landscape?
▪ How competitive is your job offering?
▪ How rare are the candidates you are
looking to attract?
▪ How large is the potential candidate
pool?
▪ How specialist is the role you are
looking to fill?
▪ How important is employer brand to you
and the reputation of your recruitment
process?
How to approach
candidate attraction…
▪ What location constraints exist, if any?
▪ How specific are your requirements?
▪ What is your track record? As past
behaviour is a great prediction of future
behaviour, what methods have worked
for you in the past?
Only once we consider all of these factors,
can we propose a talent attraction solution
that is right for you.
The CIPD estimates that 82% of companies struggle to find the people they require. and
with currently high volumes of candidates actively looking for work, locating and
attracting talent with the right skills and competencies is harder than ever before.
The art of selecting the right individuals to succeed within your organisation is much
debated, and whilst assessment centres and selection tools will help you to determine
the strengths and weaknesses of your talent pool, the question still remains; how do
you get the right people to apply in the first place?
It is no longer relevant to “put
all your eggs in one basket”

4. 4
Hudson Options
Ensuring that, by the end of the
recruitment process, you end up with a
strong enough short-list from which to
select your final placement is all about
getting enough candidates flowing through
from the start.
Similarly, the quality of candidates you
attract via various methods is of critical
importance; there’s no point in attracting
1,000 applications on a generalist job
board if your role is highly specific and only
5 people could be suitable.
Getting the balance right between
candidate volume and quality is the
key to success, and as such we assess
the attraction needs for each client
independently.
It’s a balancing act…
Hudson offers modular candidate
attraction solutions and elements of the
press advertising
hudson website
referals & networking
your hudson portal other online
hudson database
client microsite
ambient advertising
offline
online
candidate pool
job board advertising
Getting the balance right
between candidate volume and
quality is the key to success,
offering are combined to produce the
optimum strategy for each individual client.

5. 5
As one of the most traditional methods
of candidate attraction, press advertising
(whether in specialist, national or local
press) is still an effective medium,
especially when combined with other
online methods of attraction.
Hudson partners with one
of the leading advertising
agencies in the UK to source
the best advertising options,
Hudson Database and
Networking
press advertisinig
Hudson’s recruitment database features
2.3 million validated candidates
worldwide. This extensive database is a
rich source of candidates for our clients,
and also provides our consultants with an
excellent basis for networking and finding
candidates via referrals.
Unlike any of our competitors, we have
partnered with Google to develop a
bespoke system that uses their technology
to power the search functionality of our
candidate database. This enables us to
search candidate records far more quickly
and thoroughly than traditional recruitment
database searches. It also enables us to
find “hidden gems” – as we are able to
search on the full content of a CV, not just
standard search fields.
based on demographics and key statistical
data. As regular buyers of media space,
we have secured preferential rates with
all major national, local and specialist
press. We are able to offer both standard
job advert and full creative solutions, and
will handle the entire process for you;
from media booking, through copywriting,
response monitoring and assessment.
2.3 million validated
candidates worldwide.

6. 6
The Hudson candidate website is a rich
source of advertising for clients. With
thousands of job seekers accessing the
site each week, applications received
from the site are generally of high quality
and are well suited to the positions we
advertise, due to the specialist practice-
based nature of our business.
Perhaps the most complex and
over-crowded job advertising medium, the
vast array of generalist and specialist job
boards on offer is now extensive. In this
over-crowded environment, it becomes
difficult for businesses to select the most
appropriate, cost-effective solutions for
their recruitment needs. That’s where we
come in.
We have extensive experience of
advertising, tracking and monitoring the
results of all major and specialist job
boards on the web. We use this knowledge
Our job board packages may be Hudson or
client branded. They are created according
to specific criteria such as industry, public
sector/private sector, location or job level.
Additionally, some of the best people are
not actively looking for employment, they
need to be found. Searching through the
myriad of candidates registered on job
boards is a lengthy task, but necessary
to attract passive candidates to your
opportunity.
Hudson website
job board advertising
The website also boasts a portal –
my.hudson.com. Candidates who register
with us access this portal to search for
jobs, manage their applications and get
advice on career progression and other
work related issues. The my.hudson portal
is ground breaking in that it also gives
candidates clear visibility of the recruitment
process. Candidates feel that their
interaction with Hudson is significantly
enhanced which in turn reflects favourably
on the clients that we recruit for.
We are able to offer advertising on the
Hudson jobsite as well as promotion of
your jobs direct to our candidate database
via the job alert and job radar functions
of the portal, proactively marketing your
opportunity to candidates who may or may
not be currently looking for work.
to advise our clients on the best online job
board advertising solution to them, and
put together bespoke job board packages
to ensure we reach the largest and most
relevant pool of online job seekers.
As we purchase vast quantities of job
board credits on an annual basis, we are
able to handle job board packages for our
clients at a significantly reduced rate. Our
in-house job board advertising team will
then assist you to write, efficiently post and
monitor your job adverts throughout the
duration of your campaign.

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client microsite
A microsite is a client branded website
created solely for the purpose of
advertising your current vacancies and
enhancing the employer brand. Within the
confines of a standard job advert (online
or offline) it is sometimes very difficult to
get across everything our clients want to
say. By using a recruitment microsite,
you can begin to build a real picture of
what it’s like to work for your company,
thus enticing candidates further to apply
for your role.
Our clients use microsites to advertise their
jobs, but also to:
▪ Profile their company culture, and
add “personality and colour” to the
employer brand
▪ Detail the application and assessment
process
▪ Showcase current employee success
stories
▪ Sell themselves as an employer of
choice, using material they would not
necessarily want to use on their main
site
Microsites usually form part of a
combination approach to candidate
attraction, and are used to capture the
response from other forms of advertising.
Pay-per-click campaigns may also be
recommended to optimise web hits to
the site.
Built and managed by Hudson, a microsite
is an excellent solution for organisations
wishing to profile their employer brand.
It may also be used as a cost effective
solution where an organisation has multiple
vacancies.
To view Hudson’s library of microsites,
please visit our client microsite
showcase at:
http://client-microsites.hudson.com/.
By using a recruitment
microsite, you can begin
to build a real picture of
what it’s like to work for
your company,

8. 8
your hudson portal
Considered by us as “the next generation
of microsites” we are able to offer clients
the opportunity to develop a full, client
branded recruitment portal.
The Hudson client portal offering is a
designated, client branded, secure online
site offering a further communication
channel that gives you full disclosure to
all aspects of your recruitment campaign.
Via the portal, you can access current
vacancies, the status of applications, view
applicant profiles, read your consultants
notes on the candidates, and extract
management information on all aspects of
the recruitment process.
KEY FEATURES:
▪ The portal features a status dashboard
of job activity, allowing you to check, at
a glance, your recruitment activities and
the status of your campaigns
▪ The portal allows you to review
appropriate applications and skill
matches to your roles, request
psychometric tests and view applicants’
details
▪ The portal complements the SLA
review process by providing up to the
minute data on Hudson's performance
information, offering you greater
insight into the delivery of your
recruitment supplier
▪ It provides a status reporting facility,
easily extractable into a format that
suits you
▪ The Portal provides a snapshot of
diversity information of all applicants
who have applied to your jobs
▪ It gives you the ability to make both
on and offline advertising requests for
specific vacancies
▪ The portal can be branded with your
logo so that employees see it as an
extension of your own hiring activities
The portal can be supplied as part of the
standard Hudson recruitment offering
and for the most part is complimentary;
although any specific customisation to
the portal would attract a development
and implementation fee. We provide
24/7 maintenance featuring full back-up
services, archiving and recovery.

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other online
Combining attraction methods
for optimum results…
The arrival of social networking has
broadened the opportunities for online
candidate attraction. Specific business
networks can be incredibly fruitful in
producing an excellent pool of candidates
from which to network. In addition,
many social networks will now allow
you to actively promote your brand and
your opportunity to candidates within
the network.
Hudson regularly integrates social
networking methods of promotion into
candidate attraction strategies.
The vast array of options available for
candidate attraction may appear daunting,
but importantly, we will select the right
combination of attraction modules to suit
your requirements.
Occasionally, but rarely, is one attraction
method appropriate for the roles we
recruit. The highly specialist nature of
our business, and the roles we recruit for
mean that finding the best talent requires
combining multiple attraction methods for
optimum results.

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contact us
Aberdeen
Hudson
4/5 Golden Square
Aberdeen
AB10 1RD
United Kingdom
Tel: +44 (0)122 462 0262
Fax: +44 (0)122 462 0362
Edinburgh
Hudson
Caledonian Exchange
19a Canning Street
Edinburgh
EH3 8EG
United Kingdom
Tel: +44 (0)131 555 4321
Fax: +44 (0)131 555 4224
BIRMINGHAM
Hudson
Victoria Square House
Victoria Square
Birmingham
B2 4AJ
United Kingdom
Tel: +44 (0)121 633 0010
Fax: +44 (0)121 633 0862
glasgow
Hudson
Madeleine Smith House
6/7 Blythswood Square
Glasgow
G2 4AD
United Kingdom
Tel: +44 (0)141 221 8182
Fax: +44 (0)141 248 6008
dublin
Hudson
10 Lower Mount Street
Dublin 2
United Kingdom
Tel: +353 (0)1676 5000
Fax: +353 (0)1676 5111

11. milton keynes
Hudson
500 Avebury Blvd
Milton Keynes
MK9 3BE
United Kingdom
Tel: +44 (0)1908 547 995
Fax: +44 (0)1908 547 987
london
Hudson
Chancery House
53-64 Chancery Lane
London
WC2A 1QS
United Kingdom
Tel: +44 (0)207 187 6000
Fax: +44 (0)207 187 6001
reading
Hudson
Greyfriars Gate
5-7 Greyfriars Road
Reading
RG1 1NU
United Kingdom
Tel: +44 (0)118 939 1003
Fax: +44 (0)118 939 3331
manchester
Hudson
The Chancery
58 Spring Gardens
5th Floor
Manchester
M2 1EW
United Kingdom
Tel: +44 (0)161 832 7728
Fax: +44 (0)161 839 1375
LEEDS
Hudson
Josephs Well
Hanover Walk
Park Lane
Leeds
LS3 1AB
United Kingdom
Tel: +44 (0)113 366 3267
Fax: +353 (0)113 297 9547