David Bain, founder and host of Digital Marketing Radio presents "5 steps from podcasting to hosting your own online live event", slides from his session from Digital Olympus, December 2016.

1. 5 Steps from Podcasting to
Hosting Your Own Online Live Event
David Bain

2. David Bain
@DavidBain
Head of Inbound
Caliberi.com
Founder & Host
DigitalMarketingRadio.com

3. Why should SEOs
know about
podcasting and
online events?

4. Why should SEOs know about
podcasting and online events?
1)Content needs to be much more that
400-word ‘SEO articles’ nowadays
2)You can SEO much more
than your site

7. 5 Steps from Podcasting to
Hosting Your Own Online Live
Event
 STEP 1: PRE-RECORDED AUDIO
 STEP 2: “AS LIVE” AUDIO
 STEP 3: PRE-RECORDED VIDEO
 STEP 4: LIVE VIDEO
 STEP 5: HOST YOUR OWN ONLINE EVENT

8. Step 1: Pre-recorded audio
Start a pre-recorded audio
podcast
Get comfortable with your
own voice and recording
decent audio

9. Starter equipment –
around $100 / £70
Samson-Q2U
Microphone Windshield
Table Folding Spring Stand
ATR-2100

10. Just get started
Decide on a single episode topic
with your friend or colleague
Then record another 2 episodes,
either with the same friend, or
different friends
 After that, name the show

11. Recording
http://voipcallrecording.com/

12. Editing
http://www.audacityteam.org/

13. Editing

14. Editing

15. Editing

16. Editing

17. Editing

18. Step 1: 3 more things
Hosting (I use and
recommend Libsyn)
RSS feed & episode publishing
(PowerPress WordPress
plugin)
Podcast directory submission

19. Step 2: Record an "as live“
audio show
http://bossjockstudio.com/
Soundcraft
Signature
12 MTK
Zoom H5
Electrovoice RE20
Adobe
Audition

20. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…

21. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…

22. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…

23. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…

24. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…

25. Step 3: Start a pre-recorded
video show using Google Hangouts
Google Hangouts still
exists, but it’s
moved…

26. Step 3: What else you need
Zoom H5
ZencastrSoftbox
video
lighting
Logitech
C920
HD Webcam

27. Step 4: Live Video Show

30. Step 5: Host Your Own
Online Event
 You can use Google Hangouts and
landing page software like
OptimizePress
 You can use specialist webinar
software like Webinar Jam
 But for me, last year it was Blab,
this year it’s Facebook LIVE

33. DigitalMarketingRadio.com/Special

34. 5 Steps from Podcasting to
Hosting Your Own Online Live
Event
 STEP 1: PRE-RECORDED AUDIO
 STEP 2: “AS LIVE” AUDIO
 STEP 3: PRE-RECORDED VIDEO
 STEP 4: LIVE VIDEO
 STEP 5: HOST YOUR OWN ONLINE EVENT

35. David Bain
@DavidBain
Head of Inbound
Caliberi.com
Founder & Host
DigitalMarketingRadio.com