In a world of social networks, mobile computing, and billions of smart sensors, we are now awash in data. New tools to harness data are powering self-driving cars, lifecasting athletes, and real-time flu-tracking. For businesses, big data poses new challenges, and demands new kinds of leadership. But for those who can master it, data will offer incredible sources of innovation and customer insight, and provide the answers to some of marketing's most vexing questions.
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The Power of Big Data in a Networked World
1. The Power of Big Data
in a Networked World
David Rogers contact@davidrogers.biz
Author, âThe Network Is Your Customerâ
Faculty Director, Digital Marketing Strategy
Columbia Business School Exec Ed
2.
3. Walmart Weather Hail
Aisle undergro damage
und + app?
18. <Brand>Honda</Brand>
<Model>Honda Accord</Model>
<Brand>Toyota </Brand>
<Model>Toyota Camry</Model>
<Term>Sedans</Term>
Honda Accords and Toyota Camrys <Term>Best</Term>
are nice sedans, but hardly the best
car on the road (for many people). <Term>Competent</Term>
It's just that they are very
compentant in their price range. <Term>Price</Term>
So, a love fest of the best selling
may not tell you what is "best". <Term>Love</Term>
<Term>Best selling</Term>
<Term>Best</Term>
20. Questions to answer
Who should I market to?
Which are my most valuable customers?
How should I personalize my offer?
When and where should I spend my budget?
What impact did I get from my marketing?