1. David Popowich CA, CPA CITP
555 Hemingway Place, Waterloo, Ontario N2T 1Z4
dapopowich@gmail.com; Phone: 519-404-0840
1
Upbeat reliable,tenacious,common sense professional |Recognized by peers and staff as someone they can count on |
Tremendous cross industry valuethatmakes a difference
A leader people want to listen to and learn from | Delivers outstandingresults by askingthe right questions | Gives the advice
needed with delivered results.
Deep and broad accounting,organizational,technical and implementation experience | Propels growth for stakeholders while
maintaininga team environment
Achievements
 Developed and promoted strategic plan
 Evangelized innovation
 Business design & evolution
 Builtan organized team
 Strategic partnership development
 Acquisitions & Assimilation,divestitures and mergers
 Cross border trade and financetransactions
 Directed immigration cross border staffinginitiative
 International/global perspective
 Active in budget + P&L management
 SRED preparation and audits
 Directed product development
 Established brandingdirection
 Builtnew companies
Personal Philosophy
“The first foundation of a business is the processes, products and people already in place that have allowed a company to
reach their current level of success.
The second foundation is what I provide − the building blocks to complement existing infrastructure; solutions that streamline
processes and maximize efficiencies, all with the end goal of helping to propel a business to the next level of success.”
Experience
Second Foundation Consulting Inc. | Kitchener,ON Canada
1994 to 2016
Second Foundation Consulting, is an accountingsoftwareservices company in Kitchener, Ontario,Canada and Erie, Pennsylvania,
USA. Clients supported includeNot-For Profit,Distribution,Manufacturing,Government, Medium size and Fortune 500
Corporations.
CEO/President Role
 Incorporated the company to provide contractprofessional services in accountingand technology to growing companies.
 Established the mission to providesoftware and services based solutions to improve a clientcompany performance.
 Drove a largenumber of strategies for the business and staff includingdifficultdecisions asrequired to keep the company
growing and for the greater good of the company, staff and clients.
Growth Strategy
 Investigated and selected six different companies as targets for acquisition.Of the six,successfully purchased and merged
three companies,two in Canada and one in the USA. Integrated personnel and refocused acquired staff provingclient
quality and attention by elicitingloyalty in a volatilesituation.
 Transitioned the company to new offices fivetimes. The selection of the facility,sizeand negotiation of leaseterms with
lawyers was of prime importancealongwith maintainingcorporateculture.
 Arranged and negotiated all bankingloansand lines of credit.Sought partner to provideadditional fundingand intellectual
capital to drivethe company’s growth.
Product/Delivery Strategy
 To differentiate from competitors, supported a number of different software products simultaneously rather than focus on
only one product.
 Created an implementation methodology for the company that included all importantaspects of assessmentand delivery.

2. David Popowich CA, CPA CITP
555 Hemingway Place, Waterloo, Ontario N2T 1Z4
dapopowich@gmail.com; Phone: 519-404-0840
2
 Trained staff to supportseven different products from differingmanufacturers (Epicor,Microsoftand Sage). This decision
was very beneficial as wecould providea one stop shop for clients.
 Authored a manufacturingsoftware product(Tristone) with our development team and acquired a Dynamics NAV add-on
software from IBM for the meat industry.Travelled North America and Europe to build softwarepartners and contractor
relationshipsand after years of reasonablegrowth, sold the practiceto a Danish partner.
Competitive Strategy (Primary competitors were Deloitte and BDO)
 Focused time to gain ‘co-opetition’ (cooperation plus competition) between Microsoft,Epicor and Sage even though the
licensingrequirements at the time dictated a singleproductenvironment.
 Ensured Microsoft,Sage and Epicor had enough belief in our approach to continue to supportus in spite of carrying
multipleproducts.
 Focused on presenting company strengths to clients rather than dwellingon competitor weaknesses.
Change Management Strategy
 Addressed the market crash of 2008 with quick staff reductions.Microsoftchanged the entire market with their 50% price
reductions.
 Divested the company of the Sage products to save on both cost and effort.
 Implemented further staff reductions in 2014 as clientpurchasingpatterns changed.
Staff Management Strategy
 Directed all policy and staffingdecisions and oversawthe creation of a comprehensive staff manual.As leader of the team,
evangelized our company direction and strategies and reinforced the commitment to support staff decisions and actionsto
providethe rightdegree of leadership.
 Authored documents with immigration lawyers and government bodies for staff work permits to cross the USA/Canadian
border.
 Lead by example by my committed involvement in community affairs.
Marketing and Sales Strategy
 Designed the framework for fiveto seven Second Foundation professionalsto build outthe brandingand company image
to the marketplace.
 Reinforced the use of all methods of marketing includingdirect,phone and social media.
 Instituted new sales strategies,controls and metrics with a view to maintaining‘bigpicture’visibility.
CFO/Accounting Role
 Selected the most extensive and feature rich operational systems from our products sold.Systems selected included Payroll
from ADP, HR from Sage, CRM from Microsoftand Time, Billingand Accountingfrom Epicor.
 Created computer codingspecifications integrating thesedifferent systems into one homogeneous corporateenvironment.
Directed team to create, test, document and roll outthe new integrated code.
 Reviewed and approved monthly corporate financialsand provided guidanceand followup items for staff.
 Executed executive meetings and contractnegotiations with external parties includingbanks.
 Prime lead for all interactionswith government reporting includingSRED claims and audits,immigration applicationsand
renewals and sales taxes in Canada and the USA.
 Orchestrated all aspects of interaction with external accountingfirm.
 Negotiated leases,medical and benefits plans,reseller contracts.
General Manager/Operational Executive Role
 Oversawall aspects of professional services teamdelivery including four vicepresidents,five projectmanagers and
consulting,productcreation and development staff.

3. David Popowich CA, CPA CITP
555 Hemingway Place, Waterloo, Ontario N2T 1Z4
dapopowich@gmail.com; Phone: 519-404-0840
3
 Evolved thorough hands on clientinvolvement the business process mappingtechniques,planningand execution.
 Participated in the execution of implementation projects at high profileclientsites in Canada and the USA.
 Created, executed, analyzed and optimized business systems and processes with a specific focus on owner-managers.
 Called in as the ‘closer’on most professional services negotiations.
 Knowledgeable in Epicor and MicrosoftDynamics NAV, GP and CRM.
HR/Payroll Role
 Hired over 150 professional staff and directed the set up of payroll on ADP for both USA and Canada .
 Delegated the creation of all corporatepolicies,includingdocumentation in a staff handbook.
 Created standard employment contracts for all employees and contractors;created appropriateconfidentiality and non-
disclosureagreements for staff and clients.
 Created corporatepolicies includingviolencein the workplaceand harassment,vacation,commissions,
 Negotiated contractchanges,bonus and intensified incentiveplans.
 Full human resource involvement. Performed interviews, hiring,reviews,salary changes,mediation and terminations.
Sales/Marketing Role
 Created brandingfor the company which encompassed corporatelogo, marketing campaigns and overall image.
 Grew annual sales quickly fromnil to over $3,000,000 in firstthree years.
 Acquired and promoted the use of MicrosoftCRM, Hubspot & Social Media in marketing.
 Created standard sales contracts.
 Active involvement in commission and incentiveplan creation and promotion.
Other Employment Experience
Westwood & Best (Now Industrios)| Mississauga, ON Canada
1991 to 1994
Vice President Finance
Westwood & Best, an Accounting and Manufacturingsoftwareservices provider with some internally developed intellectual
property to handlethe manufacturingsector.
 Controlled all financial aspects of the consultingpractice.
 Developed a software implementation methodology which is based on business process re-engineeringtechniques.
Price Waterhouse, Chartered Accountants | Kitchener & Toronto, ON Canada
1981 to 1991
MultipleRoles up to Senior Manager
Volunteer Experience & Causes (Sponsor & Participant)
 JuniorAchievementof WaterlooRegion
 GreaterKitchener-WaterlooChamberof Commerce –ChamberYoungProfessionals
 Lutherwood
 The Food Bankof WaterlooRegion

4. David Popowich CA, CPA CITP
555 Hemingway Place, Waterloo, Ontario N2T 1Z4
dapopowich@gmail.com; Phone: 519-404-0840
4
Professional Publications/Presentations
Presentations and Papers provided at many conferences including:
 MAGIC Software Conference – Dana Point California –Won a competition by Air Canada to integrate and customize
software to merge multipleairlinesinto one connector, now Air Jazz.
 CICA National AccountingConference – Presentations on Key Performance Indicators - usageand practical
implementation, and Reporting Options and Decision Criteria for companies .
 Epicor Perspectives – multiplepresentations in different years on consultingtechniques which providebenefit to clients.
Presented practical speed improvements for use in a typical consultingorganization.
 MicrosoftConvergence – Executive meetings held with Senior Microsoftmanagement includingSteve Ballmer on
practical issues affectingtheERP partner community.
 MicrosoftWorld WidePartner Conference – member of partner round tablesessions and various executivebriefing
meetings.
 KW Real Estate Association –presentation to members on reporting and KPI analysisin thecontext of the local KW
marketplace.
Certifications/Education
CPA Canada (FormerlyCanadianInstitute of Chartered
Accountants)
CA-IT(NowCITP) CA,CPA
WilfridLaurierUniversity
HonoursBBA
Group Memberships
CATA Alliance
Member since2010
CPA Canada
CA, CPA since1983and CITP since2003
International Associationof Microsoft Certified
Professionals
IAMCP Member Since2000
WilfridLaurierAlumni Association
Member since1981
Chamber ofCommerce Greater Kitchener-
Waterloo
Member since1996
Communitech
Inaugural member in 1997
Honours & Awards
CA-IT, CITP CPA Canada - 2003
A CA-IT is a Chartered Accountant who applies business acumen,strategic insightand understandingof ITto help
organizations succeed.Now know as Certified Information Technology Professional designation.
Presidents Club, ISV of the Year and Impact Award winner MicrosoftCorporation
President’s Club participants representthe top five percent of MicrosoftDynamics partners worldwide.A continual
MicrosoftPresident’s Club member since2003. Dynamics 2011 ISV of the year – Canada.
Silver and Gold Partner achievements EpicorSoftware
Silver Partner level was achieved for 1998 through 2010.Gold Partner status was achieved since2011. Also earned Epicor
Regional Partner of the Year, Epicor Canadian Partner of the Year, and Epicor Most ValuablePartner of the Year through
years 2002 to 2009.
Interests
Business Development, Science and Technology, Leadership, Entrepreneurship, Golf, Fine Wines,Great Food, Science
Fiction books,Anything written by Isaac Asimov,World Travel.