Kraft Foods social media platforms

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screen capture of the social media tools Kraft Foods is using

Business Technology

Social Media Tools

Facebook Fan Page

Mobile Apps

You Tube Channel

Message Boards

E mail/Newsletter

Community Sharing

A Corporate Blog

Analysis: pro Relevant content Multiple platforms to engage audience Content takes precedent over promotion Current postings on all platforms Encouragement of community to community engagement User friendly sites, searchable and customized Good use of emerging technology Use of Technology serves the audience and enables communication Targeted to a wide audience foodies, budget, families

Analysis: con Not all pages display social media icons Corporate blog is missing; I want to see corporate values, vision and a personal voice from head office Missing some third party apps or add ons that encourage sharing Overall Kraft gets an “A” for use of social media, i am interested to know if they use any measurement tools

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Kraft Foods social media platforms

1. Social Media Tools

4. Facebook Fan Page

6. You Tube Channel

7. Message Boards

8. E mail/Newsletter

9. Community Sharing

11. A Corporate Blog

12. Analysis: pro Relevant content Multiple platforms to engage audience Content takes precedent over promotion Current postings on all platforms Encouragement of community to community engagement User friendly sites, searchable and customized Good use of emerging technology Use of Technology serves the audience and enables communication Targeted to a wide audience foodies, budget, families

13. Analysis: con Not all pages display social media icons Corporate blog is missing; I want to see corporate values, vision and a personal voice from head office Missing some third party apps or add ons that encourage sharing Overall Kraft gets an “A” for use of social media, i am interested to know if they use any measurement tools