Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. This presentation explores an array of solutions provided to our ecommerce clients. We explore innovative user experience design, custom inventory management, enhanced usability, best practices for checkout and product customization.

1. Empowering Your
Online Brand
Ecommerce Case Studies
©2013 Loewy Design Inc. All rights reserved
Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429
•
Fax (631) 249-2436 • www.loewydesign.com

2. STRATEGY DESIGN TECHNOLOGY MARKETING
Who We Are
Ecommerce Innovators
Loewy is a full-service interactive agency that’s been fusing
strategic consulting, brand building, online marketing and
design-centric technology since 1998.
People come to us to create new online identities, mastermind
the evolution of existing ones, bring products to life, build apps
and mobile experiences, shape perceptions, craft tactics, spark
connections, and energize engagement… powered by a strategic
platform based on competitive analysis, research, and a true
understanding of the brand, audience, and business objectives.
• Strategic
• Full Service
• Creative
• Problem Solvers
• Award Winning

3. STRATEGY DESIGN TECHNOLOGY MARKETING
What We Do
Advance Brands Online
STRATEGY
DESIGN & UX
TECHNOLOGY
MARKETING
Identifying your brand’s vision
How your customers perceive
Leveraging technology to
Connecting with your
and developing a roadmap to
you through digital experi-
forge emotional connections
audience through strategy
deliver on its overall
ences and multiple platforms.
between your audience and
led tactics at the right
your brand.
touchpoints across all
business objectives.
mediums.
Brand assessment
Brand strategy and positioning
Ecommerce
Social media campaigns
Competitive analysis
Design systems
ERP integration
Mobile marketing
Content strategy
Content development
Inventory Management Systems
Search engine optimization
Search engine marketing strategy
Information architecture
Content management
Social program management
Persona and user research
User interface design
PHP development
Email campaigns and strategy
Technology audit and analysis
Application design
Custom applications
Advertising and management
Social media analysis
Front-end development
Mobile development
Integrated marketing

4. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Innovative Experiences
Truth in Aging has a mission to offer
truthful and unbiased guidance to people
seeking to improve their physical health
and appearance. They test and then sell
the products they recommend. Their
site is a mixture of blog, product reviews,
Ingredient information and of course
store.
Loewy did a deep evaluation of the
content and found a unique way of
presenting and filtering it. The main pages
are structured as tiles that represent
different content types. Users can focus
in on their specific needs by using broad
filters for area, age and concern. The
result is a personalized and dynamic
experience for their users.

5. STRATEGY DESIGN TECHNOLOGY MARKETING

6. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Custom Inventory
Management
Janet Kain had a great product. What
the company needed was a better way
to market it–and an efficient way to
manage its inventory. JK produces pillows
on demand and required an inventory
system based on yards of fabric on hand.
Loewy designed a robust Magento
ecommerce store aimed at JK’s three
target customers and developed a custom
inventory management system that
tracked yards of fabric for each pillow and
removed that yardage out of inventory as
pillows were sold.

7. STRATEGY DESIGN TECHNOLOGY MARKETING

8. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Enhanced Usability
Holiday Pro serves large retailers such as
Barneys, Saks Fifth Avenue, and Bergdorf
Goodman by providing custom-designed
holiday decor and props. Having previously
sold its products exclusively through
printed catalogs, Holiday Pro had to make
its full catalog of merchandise available
online to compete in today’s market.
Loewy designed a site that allowed users
to explore the client’s extensive product
line by browsing a carousel of product
highlights from seven categories. Details
and options for products were accessible
through an elegant and intuitive user
interface.

9. STRATEGY DESIGN TECHNOLOGY MARKETING

10. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Faster Checkout
Sinch is a simple product­ an elastic
—
band with built-in magnets that attaches
to the audio plug of a device’s headset
and allows for easy cord management.
The last thing they wanted was for thier
ecommerce to be complicated.
Loewy designed a site that allowed
visitors to quickly explore the features and
benefits of the product. We extended the
simplicity of the site to include a one page
checkout process where all information
necessary to complete the sale was
available without any extra clicks.

11. STRATEGY DESIGN TECHNOLOGY MARKETING

12. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Product Customizer
The Franklin Mint has been creating
works of fine art and treasured
collectibles for more than 45 years. They
wanted to enhance their current online
offering by providing consumers with a
tool to personalize and add sentimental
value to their jewelry purchases.
Loewy created a product customizer that
was intuitive and require minimal steps.
It is flexible enough to accommodate
multiple product types and can configure
thousands of metals, stones, and
engraving options, We integrated with
LiquidPixels to deliver real-time, drag and
drop, dynamic imaging without lag or long
loading times.

13. STRATEGY DESIGN TECHNOLOGY MARKETING

14. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Brand Extension
Century 21 is a New York-based retailer
that offers top designer merchandise at
discounted prices. The retailer needed
a site that reflected its international
reputation as a destination for in-theknow fashionistas and label-savvy
bargain hunters
Loewy redesigned the site with a chic
look-and-feel that creates a relevant,
engaging brand experience for their
trend-wise target audiences. We improved
search engine visibility by meshing flash
animations, JavaScript, and XHTML. To
keep trend-spotters in the know, Loewy
developed a social media strategy that
included Facebook apps and sneak-peak
promotions through Twitter.

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16. STRATEGY DESIGN TECHNOLOGY MARKETING

17. STRATEGY DESIGN TECHNOLOGY MARKETING
Contact Us
Our’s is not a bag of tricks
Each online retailer’s needs are different. We create bespoke solutions that address branding, user engagement, usability, backend integration and many
other business objectives. Call us to find out how we can jumpstart or revamp your online store.
David Loewy
President
david@loewy.com
631.249.2429 x111
Donald May
Vice President/Creative Director
donald@loewy.com
631.249.2429 x113
Locations
Melville, NY (headquarters)
125 Baylis Road Suite 190
Melville, NY 11747
Tel: 631.249.2429
New York, NY
244 Fifth Avenue, Suite D263
New York, NY 10001
Tel: 212.252.2106