Loewy is an award-winning full-service interactive agency, dedicated to orchestrating great creative and great business strategies in triumphant harmony. In this presentation we explore the BtoB market and a variety of solutions for; enticing investors, product launches, generating leads, simplifying communications, attracting talent and corporate intranets.

1. Defining Your
Digital Strategy
Business to Business Case Studies
©2013 Loewy Design Inc. All rights reserved
Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429
•
Fax (631) 249-2436 • www.loewydesign.com

2. STRATEGY DESIGN TECHNOLOGY MARKETING
Who We Are
Savvy, Strategic, B2B Specialists
Loewy is a full-service interactive agency that’s been fusing
strategic consulting, brand building, online marketing and
design-centric technology since 1998.
People come to us to create new online identities, mastermind
the evolution of existing ones, bring products to life, build apps
and mobile experiences, shape perceptions, craft tactics, spark
connections, and energize engagement… powered by a strategic
platform based on competitive analysis, research, and a true
understanding of the brand, audience, and business objectives.
• Strategic
• Full Service
• Creative
• Problem Solvers
• Award Winning

3. STRATEGY DESIGN TECHNOLOGY MARKETING
What We Do
Advance Brands Online
STRATEGY
DESIGN & UX
TECHNOLOGY
MARKETING
Identifying your brand’s vision
Enhancing how your
Leveraging technology to
Connecting with your
and developing a roadmap to
customers perceive you
forge emotional connections
audience through strategy led
deliver on its overall
through digital experiences
between your audience and
tactics at the right touchpoints
business objectives.
and multiple platforms.
your brand.
across all mediums.
Brand assessment
Brand strategy and positioning
Lead generation solutions
Social media campaigns
Competitive analysis
Design systems
CRM integration
Mobile marketing
Content strategy
Content development
Content management systems
Search engine optimization
Search engine marketing strategy
Information architecture
Intranets and extranets
Social program management
Persona and user research
User interface design
PHP development
Email campaigns and strategy
Technology audit and analysis
Application design
Custom applications
Advertising and management
Social media analysis
Front-end development
Mobile development
Integrated marketing

4. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Invigorating a brand
ICR’s website and brand needed an overhaul. The site failed to capture the brand’s
sophistication nor did it convey the wealth
of experience held by senior executives.
ICR’s unique value proposition of sectorexperienced professionals needed to be
communicated through the new website.
Loewy’s first step was to perform an
analysis of ICR’s executives and users.
From this data we made recommendations about reinventing the company’s
brand—its website, taglines, logos, and
overall “persona.” ICR’s new site features
a bold, authoritative design that captures
the essence of the company as a savvy,
yet approachable, team of experts.

5. STRATEGY DESIGN TECHNOLOGY MARKETING

6. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Enticing Investors
Brixmor was on the brink of their IPO
with an opportunity to gain a first-place
lead as the largest shopping center REIT in
the nation. To have a successful IPO they
needed an online presence that projected
Brixmor as an industry leader to its
potential investors.
Loewy worked closely with Brixmor’s
financial communications firm, ICR, and
created a responsive website that is formatted for all devices. Brixmor can now
manage their website through SiteCore
CMS which is integrated with dynamic
content for property leasing and investor
relations.

7. STRATEGY DESIGN TECHNOLOGY MARKETING

8. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Product & Service
Launches
Markets4 approached Loewy to invent
and launch a new website for their new
venture. The goal of the website was to
attract and sign up insurance brokers,
underwriters and agents.
Loewy assisted with business development and created an exciting new brand
for Markets4. The website’s architecture
was designed to quickly convert visitors
into customers while playfully illustrating
the pitfalls of “risk”.

9. STRATEGY DESIGN TECHNOLOGY MARKETING

10. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Generating Leads
Dovetail Insurance leverages its unique,
cloud-based solution for insurance
product delivery services to help carriers,
MGAs and brokers bring new products
and programs to market quickly. They
needed a site that would help brand them
as a progressive insurance technology
company and provide an easy way to
generate leads.
Loewy created an engaging site design
that positioned Dovetail as innovative
solution providers. The new site design,
built on WordPress, has greatly improved
Dovetail’s online lead generation and
sales.

11. STRATEGY DESIGN TECHNOLOGY MARKETING

12. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Simplifying
Communications
Alliance Advisors came to Loewy for
assistance in restructuring their house
of brands and to modernize their online
presence. They also needed a way to
communicate their thought leadership
and expertise to their audience.
Loewy began the project with a full
analysis of AA’s products, business objectives and the needs of their audience.
Utilizing this data we created a new
strategy for AA’s brands, created a
WordPress driven website which included
a blog and a resource section for whitepapers and thought leadership pieces.

13. STRATEGY DESIGN TECHNOLOGY MARKETING

14. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Attracting Talent
Verizon Wireless was in need of creating
an online destination for their recruiting
efforts. They were faced with high turnover and a need to entice and retain their
workforce.
Loewy created a user friendly and inviting website for Verizon’s HR department.
The focus of the website was to develop
and distribute employee success stories
through videos and to position Verizon as
a community driven company and a great
place to work.

15. STRATEGY DESIGN TECHNOLOGY MARKETING

16. STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Intranets
Checkpoint Systems required a new
intranet to serve as a central communictions hub for their global offices. Users
needed the ability to share documents,
ideas and collaborate.
Loewy created Checkpoint’s intranet,
CheckWorld, as an extension to its
new corporate website (also designed
by Loewy). The intranet is running on
SiteCore CMS and provides employees
with a digital asset repository and a means
for inter-department communications,
collaboration and sharing.

17. STRATEGY DESIGN TECHNOLOGY MARKETING

18. STRATEGY DESIGN TECHNOLOGY MARKETING
Contact Us
Ours is not a bag of tricks
Each business has unique and diverse needs. We create bespoke solutions that address branding, customer engagement, content strategy, usability, crm
integration, mobile accessibility and many other business objectives. Call us to find out how we can launch or revamp your brand online.
David Loewy
President
david@loewy.com
631.249.2429 x111
Donald May
Vice President/Creative Director
donald@loewy.com
631.249.2429 x113
Locations
Melville, NY (headquarters)
125 Baylis Road Suite 190
Melville, NY 11747
Tel: 631.249.2429
New York, NY
244 Fifth Avenue, Suite D263
New York, NY 10001
Tel: 212.252.2106