Pharma must change the ways it deals with physicians and patients. These three digital health technology companies will revolutionize the way Pharma does business.

1. What do Physicians Want from
Mobile Pharma?
David Lee Scher, MD, FACP, FACC, FHRS
Director, DLS Healthcare Consulting, LLC

2. “The most valuable commodity that I know of is
information”. –Gordon Gekko, “Wall Street”

4. Mobile Health Tech: Basics
• Patients and caregivers are mobile
• The technology is here
• Healthcare sorely lagging behind retail & finance
• Barrier is cultural. Technology is here, regs in place
• Mobile is mandatory for patient engagement
• Mobile neutralizes point of care

5. Developments Supporting mHealth
Adoption by Pharma
• Cell phone ubiquity
• EHRs and patient portals
• Release of FDA Guidance on MMAs
• Growth of patient advocacy, Social Media
• 30/ Fortune Top 50 are in healthcare

6. Mobile Clinical Trials
• Recruitment via social media
• Real-time adverse event reporting
• Eliminate visits
• Better communications among stakeholders
(regulators, sponsors, investigators)
• Facilitates medication adherence (reminders, pill
sensors)
• More efficient data collection, reporting,
auditing: -> pt safety

7. Turning Big Data Into Relevant
Data

8. Different
Data
Different
Devices
Different
Places
Different
People
Different
Views
Challenges Facing Healthcare Today
From Held In Needed By

9. Healthie Registry
Data Flow Designed Around Users
Clinicians
Legacy Data
Patients Researchers
EHR Genomics Outcomes
Quality
Visualization
Reports
Auditing &
Benchmarking
Patient-specific

10. Mobile Pharma-Prescriber
Interactions: A New Business Model

11. Digital Transformation of the
Direct Sales Model
Industry-changing collaboration
What If….
you could
contract with
healthcare
agents who
have
established
relationships
with your key
targets…
pay only for
successful
interactions…
with no
investment in
internal
infrastructure
required.
Relationship of Pharma MUST evolve to providing value to HCP
or it will cease to exist.

12. RIMEDIO facilitates interactions by
leveraging the power of relationships
Life Science Companies
Practitioners
RIMEDIO Agents
Practitioners want to hear about products they care about
at a convenient time from agent sources they trust
Existing
Relationships
Input:
• Access times
• Information type
• Agent preference
Receive:
• New opportunities
• Training

13. New Push Model:
Building A Relationship Network
Protected by
US Patent 8,548,870,
and others pending.
©2016 RIMEDIO Inc.
All rights reserved.
Proprietary and
CONFIDENTIAL.

14. Create prescriber-driven interaction/improve customer
satisfaction/Perception
 HCPs to drive trusted and transparent relationship
on their terms. Overwhelming interest in driving
subject/timing of conversation
 Publish “favorite” reps and encourage industry to use
Enable Pharma to efficiently and relevantly be responsive
to HCPs and build relationships
 Track/Observe/Respond to “needs”
 Interact in preferred manner with preferred channels
 Post opportunities for HCPs
 Generate useful data on behaviors, needs, and practice
Ultimate “Pull” Model
.

15. Internet/Social Networking

16. 4/6 Most Used Mobile Apps are SoMe-Based*
*GlobalWebIndex, 2013

18. 18
Over 1,800 Conditions
Mental Illness
Cancer
Depression
Diabetes
Heart Disease
Fibromyalgia
Scleroderma
Caregiving
Rheumatoid
Arthritis
Chemotherapy
Bladder Cancer
Alzheimer's
Crohn's Disease
Taxol
Xanax
Wellbutrin
Eliquis
Lyrica
Tofacitinib
Solanezumab
Remincade
Dulaglutide
Plavix
Nexium
Lipitor
Abilify
Seroquel
Cymbalta
Humira
Diaries About…
100’s of Millions of Data
Elements Captured
In the Diaries:
Marketing Data & Social Research…

19. 19
The User Profile & Proof

20. Why TreatmentDiaries?
100M Words
Shared
Patient
commitment
33 mins./visit
3-4x day
Trusted, secured and unbiased platform: reaching
patients, caregivers & advocates who:
• Contribute Content
• Connect
• Interact (Scribble)
• Educate
• Exchange
Td User Demographic In Search of:
• Knowledge/Literacy
• Resources
• Solutions
• Connections
• Personal Experiences
• Privacy
• Anonymity
• Encouragement

21. SUMMARY
• Digital mobile will become a significant part of
Pharma
• Clinical trials are being transformed by digital
• Huge opportunities for data collection via
analytics exist
• Secure, private healthcare social media
platforms offer benefits to patients and
Pharma

22. “If you ask me a question I don’t know, I’m
not going to answer”
------Yogi Berra