Cloud computing in today’s media is surrounded by techno jargon, hype, and ivory tower solutions. I wanted to take a step back from all the utopia and focus on some basic business scenarios for corporations just getting into cloud computing. These are corporations that are looking for some proof points, cost savings, or hybrid solutions that need to fit into their world of existing apps and legacy systems. The hybrid models are really the sweet spot of the cloud today in North America given most corporations systems of record are not architected for immediate migration to the cloud. They hybrid architectures can still leverage many of the benefits of the clouds scale, speed, cost, and global reach to help drive some levels of innovation.

1. Microsoft Software + Services
Getting Started in S+S
Business Scenarios
David Williams
Strategy Advisor
Microsoft

2. David Williams
Strategy Advisor - DPE / NCD

3. Agenda
• Software + Services Adoption Drivers
• Business Scenarios
• Summary
David Williams

4. Software + Service
What is driving the adoption today?

5. Emerging Markets
• The ability to leverage services that have been built and tailored to
the cultural aspects to effectively compete in that region
David Williams

6. Emerging Markets
• The ability to leverage services that have been built and tailored to
the cultural aspects to effectively compete in that region
• .... the ability for foreign markets to reach your existing customer base
David Williams

7. Speed of Business
• The Speed at which you can bring innovative ideas to market on a
global scale
David Williams

8. Speed of Business
• The Speed at which you can bring innovative ideas to market on a
global scale
• .... and the speed your competition can create new offerings globally
David Williams

9. Vertical Market Leadership
• The race in verticals to see which corporation can offer relevant
services that become industry standards
David Williams

10. Vertical Market Leadership
• The race in verticals to see which corporation can offer relevant
services that become industry standards
• .... who ever gains vertical service dominance will also dominate in
Business Intelligence by having access to the majority of the data and
insight how the industry is using the services
David Williams

11. Change How Innovation Is Funded
• Break the pattern of investing & risk capital dollars upfront on
infrastructure, development, testing, and learning curve
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12. Change How Innovation Is Funded
• Break the pattern of investing & risk capital dollars upfront on
infrastructure, development, testing, and learning curve
• .... shift to a dynamic operating expense model that can scale according
to your business cycles by leveraging existing and mature services
David Williams

13. Business Scenarios
Where to start getting value from the cloud

14. Solution Template
Cloud
On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

15. Business Process Outsourcing
Cloud
On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Exchange SharePoint CRM Office U-Comm.
Online Online Online Online Online
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

16. Business Process Outsourcing
Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Exchange SharePoint CRM Office U-Comm.
Online Online Online Online Online
On Premise
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

17. B2B Integration with the Cloud
Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
B2B Partner
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

18. B2B Integration with the Cloud
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
.NET Services
Cloud
ESB
B2B Partner
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

19. Extend an Existing Web Solution for Immediate Added Value
Cloud
On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
On Premise On Premise
Web App Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

20. Extend an Existing Web Solution for Immediate Added Value
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Live Services
Cloud
Social
Networking
On Premise
On Premise On Premise
Web App Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

21. Building Web for Global Scale
Cloud
On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
On Premise On Premise
Web App Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

22. Building Web for Global Scale
Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Web App
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

23. Building Web for Global Scale
Cloud ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure SQL Storage
Web App Services
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

24. Building Web for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
.NET Services
Cloud
Azure SQL Storage
Web App Services ESB
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

25. Building Web for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Live Services
Geo Mapping .NET Services
Cloud
Azure SQL Storage
Web App Services ESB
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

26. Cloud Portals for Global Scale
Cloud
On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
On Premise On Premise
SharePoint Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

27. Cloud Portals for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
SharePoint
Cloud
Online
On Premise
On Premise On Premise
SharePoint Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

28. Cloud Portals for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
SharePoint
Cloud
.NET Services
Workflow Online
On Premise
On Premise On Premise
SharePoint Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

29. Cloud Portals for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
SharePoint
Cloud
.NET Services
Workflow Online
On Premise
On Premise On Premise On Premise
Exchange SharePoint Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

30. Cloud Portals for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
SharePoint
Cloud
.NET Services
Workflow Online
On Premise
On Premise On Premise On Premise
Exchange SharePoint Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

31. Cloud Portals for Global Scale
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
SharePoint
Cloud
.NET Services
Workflow Online
On Premise
On Premise On Premise On Premise
Exchange SharePoint Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

32. Building Value Extraction and Value Creation Cloud Services
Cloud
On Premise ( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

33. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

34. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

35. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
On Premise
On Premise
Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

36. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
On Premise
On Premise On Premise
SQL & BI Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

37. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
Azure
Your BI
API
On Premise
On Premise On Premise
SQL & BI Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

38. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
Azure
Your BI
API
On Premise
On Premise On Premise
SQL & BI Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

39. Building Value Extraction and Value Creation Cloud Services
( Service Provided, SLA, Dynamic Licensing, Variable Expense, Speed to Market )
Azure
Your Offering
Cloud
API .Net Services
ESB
Azure
Your BI
API
On Premise
On Premise On Premise
SQL & BI Legacy
( Client Responsibility, Control, Fixed Licensing, Fixed Capital, Learning Curve )
David Williams

40. Summary
The time to learn more about Software + Services is now!

41. Recap
• The movement to the cloud for competitive advantage has begun
• Companies from around the global are looking to the cloud as a key
differentiator to fund and realize innovative solutions
• This paradigm will create new patterns of Business Models, Strategic
Partnerships, and Technology Architectures.
• Start investing in your own Organizational Architecture and
Resources so they your corporation can be effective in the global
world of cloud computing
• Start Learning more ..... today!
David Williams

42. Get Started Learning - this is on going journey
• Microsoft Events
• 2008 Profession Developers Conference
• Introduced Azure Service Platform and MS Online
• Azure SDK released as a customer technology preview - start developing now!
• 2009 Professional Developers Conference
• Azure Release & Pricing
• Future State Roadmap
• Readiness Training
• www.azure.com
• www.msonline.com
• Sign up for Microsoft Software + Services Classes
• Sign up for Technology Adopter Programs
• Sign up for Software Design Review - in Redmond
David Williams

43. David Williams
david.i.williams@microsoft.com