S

1. Social Media for Lawyers
Getting Started
Without Getting in Trouble
David Harlow JD MPH
THE HARLOW GROUP LLC
blog • healthblawg.com
twitter • @healthblawg
Social Law Library
May 15, 2014

2. You can use
social
media
effectively
and stay on
the right
side of the
law

4. “On the Internet, nobody knows you’re a dog.”

5. “Why Do You
Rob Banks?”
Willie Sutton:
“Because
That’s
Where the
Money Is.”

6. Social Media
is People …
Transforms
monologues
into dialogues
Democratizes
information

7. Marcomm in the 21st century is radically
different from the recent past

8. Facebook Nation
is the third largest nation in the world
global warming sex facebook
Google Trends

9. Markets are conversations
Markets are conversations
MICROSITE: www.accu-chekdiabeteslink.com

10. People want to engage

11. But many attorneys
tend to be very
conservative about
these things

12. Is social media right for lawyers?

13. PS:
It Works

14. Open-book ethic of social media v. the
legal establishment’s sense of decorum

15. You must plan effectively in order to
communicate effectively
• <measure twice cut once kind of pic>

16. Who is your target?

17. Influence requires trust,
and trust requires engagement
Authentic
interaction
Genuine
Engagement
Trust Influence
No shortcuts.
No matter what your reasons for engaging via Web 2.0, you
must develop trust in order to gain influence

18. So how do we do this?
Monitor, rinse & repeat
18
Objective Description
Listen Monitor your customers’ conversations
Engage Participate in two-way conversations
Energize Make it possible for customers to help you and each other
Support Support customers and enable them to support each other
Embrace Help customers work with each other to come up with ideas to improve
services
Charlene Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies, April 2008

20. Specialized tools for specific uses

21. What is a Blawg and Why Should I Care?
Blawg Review

22. Just do it.

23. Learn the ropes

24. Blogging requires making some technical
choices … and then forgetting about them

25. Blog Carnivals

26. Google juice in action
26
Politico
CNN
ABC
CBS
Health
Blawg
The New
Republic

27. From blogging to microblogging . . .

29. Facebook: Over 1 Billion Active Users

30. • • •
Facebook
for
Grownups

31. Do you need
another social
network?
.
.
.

32. Is video right for
you?

33. Communication With
Client or Prospective
Client; Endorsements

34. Beware: Identifying clients by
“friending”

35. Beware
Sharing
TMI

36. No
Friending
Adverse
Witnesses
By Proxy

37. Give and you shall receive

38. Don’t
forget:
Grow the
top of your
sales funnel

39. Social Media in Your Future
Curation Communication
Engagement Community
Dear
Reader

40. Learning to fly
David Armano, SVP Edelman Digital http://darmano.typepad.com/ 3.22.10

41. Your social media strategy is ready to evolve

43. Text version of similar
presentation
with live links
http://j.mp/SoMe4Lawyers
(case sensitive)

44. for contact info
txt dharlow to 50500
or scan the QR code
harlowgroup.net
healthblawg.com
twitter.com/healthblawg
david@harlowgroup.net
Thank You David Harlow JD MPH
THE HARLOW GROUP LLC