What remarketing is and why it is needed. And how online remarketing can fit within your digital marketing strategies.
www.oima.co.uk
Online Internet Marketing Advisers Ltd.
2. Remarketing Presentation
• Why do we need remarketing?
• What is internet remarketing?
• Twitter & Google examples
• How to get the most from remarketing
• Summary
3. Why Remarketing?
Universal Marketing Problem (Online & Offline)
1. Getting Noticed At All
2. NeedTo Repeat Marketing Messages
3. 90% of Interactions => 5th to 12th contact
So, in the world of online marketing, how can we address this problem?
4. Internet Remarketing
Allows you to serve tailored advertisements to people who have visited your website.
• Another chance for people to buy from you
• Available in Google andTwitter advertising platforms
5. Benefits of Remarketing
1. Higher Internet Visibility
Through repetitive ad display.
2. Branding & Recall
They make your brand easier to remember.
3. Cost Efficient
Only charged when someone clicks on an ad .
4. FreeTraffic
People sometimes just re-select your url.