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Webinar Slide Deck: Twitter in Email

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David DeVore
David DeVore
TechnologieBusiness
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Twitter in Email Ways to Increase Social Engagement Now
AGENDA • Why Twitter? • Your secret weapon • Get Started Today with these Use-Cases • Q & A
YOUR HOSTS Michael Sciano Director, Client Relationships Michael@fancentric.fm
Twitter me this; Twitter me that.
• 645 Million + Users • Average # of Tweets a day: 58 Million • Active Users per month: 115 Million • 40% of Twitter Users follow, but don’t tweet. Stats by StatisticBrain.com Twitter Snapshot
Twitter is NOT Facebook • Twitter is an Interest network, not a Social network • 36% of Twitter Users sign-up for Twitter to get news and follow interests. • 1/3 of people under 30 get news from Social Media. Of that 1/3 – 11% get news from Twitter. • 50% of Twitter users access it on a mobile device Stats from Pew Research
The Twitter Feed Is… B U S Y CLUNKY F A S T
The Challenges of Twitter • Message Lifespan is short – average of 15 minutes • Competing for time and eyes across social • How to Amplify your brand ambassadors • Gaining new Followers • Increasing Conversion & ROI from Twitter
Social + Email = Engagement
EMAIL MARKETING SOLVES THE CHALLENGES
STRATEGIES FOR TWITTER IN EMAIL • Product and Services Launch • Promotional Newsletters • Industry and Brand Events • Breaking News • Social Digests • Internal Communications
PRODUCT LAUNCHES Include: • Reviews and Ratings • Early Adopter Tweets • Images/Videos of Use • Social Referrals & WOM
WEEKLY NEWSLETTER Include: • Recap of Top Tweets • Fan Tweets or Comments • Photos/Vines • Press/Blog Mentions
INDUSTRY OR BRAND EVENT Include: • Event FAQs, Reminders • Photos from Attendees • Top comments from Attendees • Behind the scenes moments • #Hashtag Digests
SOCIAL DIGESTS
TWITTER IN EMAIL RESULTS • Lengthen the lifespan of your Tweets • Amplify your brand ambassadors • Increase Engagement and conversations • Create 2nd and 3rd waves of engagement around tweets, hashtags, and conversations
Content (Ctrl) @ContentCtrl Facebook/content.ctrl David DeVore CEO David@fancentric.fm
Webinar Slide Deck: Twitter in Email

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