STOP GUESSING. START PERFORMING Online Outbound and Inbound B2B Lead Generation Consulting from Click Shift. Visit www.clickshift.ca for more information. - Complete Campaign Development & Management - Cost Effective Lead Generation - Detailed SEM & SEO Reporting - Dynamic Ad Targeting & Retargeting - Conversion Optimization & UX Testing What sets us apart is our conversion oriented approach. Putting you in the driver's seat means allowing you to dynamically target and retarget customers at every stage of their purchasing cycle. Stop spending time and money hoping prospective clients will encounter your marketing efforts. Start targeting clients based on their interests, geography, search patterns and previous interaction with your brand. Learn More at www.clickshift.ca

2. Click Shift HQ
1635 County Road 12
Prince Edward County, Ontario
Berkley Castle
128-250 The Esplanade,
Toronto, Ontario
Get Growth On-Demand
Click Shift is a full service performance marketing agency that helps organizations
target, acquire and retain customers online. Click Shift helps you achieve this by
handling everything from keyword research and ad creation to landing page develop-
ment and conversion optimization. Whether you are looking to bolster your credibility,
focus your message, deepen audience engagement or anticipate service needs we
can help! We leverage your biggest opportunities in search marketing and combine
them with content driven campaign funnels that convert clicks into leads- guaranteed!

3. WE DELIVER
Complete Campaign Development & Management
Cost Effective Lead Generation
Detailed SEM & SEO Reporting
Dynamic Ad Targeting & Retargeting
Conversion Optimization & UX Testing
STOP GUESSING. START PERFORMING
What sets us apart is our conversion oriented approach. Putting you in the driver's seat means
allowing you to dynamically target and retarget customers at every stage of their purchasing
cycle. Stop spending time and money hoping prospective clients will encounter your marketing
efforts. Start targeting clients based on their interests, geography, search patterns and previous
interaction with your brand.

4. < 1 | Score Driven Development>
Rank Higher on Paid and Organic Results
Drop your Cost per Acquisition
Convert more Clicks into Customers
When it comes to campaign development and targeting Click Shift takes a unique
quality score driven approach to ad and landing page development. Put simply this
means that landing pages are developed to ensure that corresponding keywords that
are bid on in adwords always receive top quality scores from Google. Naturally this
means that you get more paid visitors for less money while also getting more organic
visitors. Double win!
< 2 | Funnel Driven Design>
Create highly targeted and relevant landing pages
Speak to the customer's particular Inquiry
Find and fix holes in your conversion funnel
While getting visitors to your site is great what matters is converting them into custom-
ers. With this in mind related keyword landing pages are all created to narrowly push
visitors to take a specific step or set of step that lead to a conversion. We track and
test the performance of every stage of the funnel on a regular basis to ensure you're
getting an optimal conversion rate.
< 3 | Attribution Driven Optimization>
Get predictable results for every dollar spent
Identify underperforming segments
Maximize your return on investment
As a search engine marketing company we not only get you found but help turn your
clicks into conversions. Leveraging leading conversion optimization tools and best
practices we help optimize all the marketing touchpoints affecting a customer’s lifetime
spend rather than simply those leading to their initial inquiry. Sustainable growth, we
believe, is rooted in the development of cohesive customer journey that deepens the
relationship between a service provider and customer from first impression on a SERP
to them becoming a return client.

5. CAMPAIGN DEVELOPMENT
IDENTIFY, TARGET & CREATE
$500 per campaign / plus $100 per targeted keyword page
1 (OPPORTUNITY ANALYSIS) Once we have identified your target clients and mar-
keting objective we establish a strategy to place you in front of the right perspective
clients at critical I want-to-know, I want-to-go, I want-to-do, and I want-to-buy
moments. Capturing the data needed to target, acquire and grow your paid and organ-
ic audiences requires conducting a competitor, gap and keyword analysis. This ensure
that any work done and money spent influencing, motivating and driving web traffic is
in line with your clearly defined business objectives. It also critically ensures that
keywords pursued are under within budget.
2 (KEYWORD MAPPING) Upon completion of the keyword analysis we segment
customer search behavior based on interest, expertise and desired outcome. Specifi-
cally it means tying each search term (what) to an intention (so what) and conversion
action (Now What). At this point we are able to tie terms to specific business objective
and assign a value to them.
3 (FUNNEL DEVELOPMENT) Once prospective search terms have been identified
and categorized into related segments one or more funnel is created. A funnel, simply
put, is a series of pages that have a primary objective or outcome which is usually
generating an online sale, booking request, phone calls or lead or online form submis-
sion. Our team has extensive experience both building and optimizing funnels and
abides by the most up to date best practices. These expertise in combination with a
robust understanding of your business ensures the user's experience is both informa-
tive, barrier free and optimized for conversion.
4 (LANDING PAGE CREATION) In addition to the funnel a series of landing pages
are created to target related search terms. The pages are designed to directly reflect
the search term(s) they are related to. This is critical both to ensure that visitors are
properly preframed and so that you get an optimal quality score. Quality Score is a
number assigned by adwords between 1 and 10 and reflects how relevant your ads,
keywords, and landing page are to a person seeing your ad. Having a high Quality
Score critically means that you pay less per click and per conversion!
5 (CREATE SEARCH AND DISPLAY ADS) Once the funnel and landing pages have
been put into place search and display ads are created which correspond to the identi-
fied keywords. Each Ad is developed and optimized to ensure both a high quality
score and conversion rate. Once in place the campaign is complete and ready for
testing!

6. CAMPAIGN MANAGEMENT
DELIVER, ATTRIBUTE & OPTIMIZE
From $300 per month plus %10 of adspend over $1000
1 (SET A BUDGET) Funnells, when properly designed convert clicks into conversion
at the lowest price possible. For this reason setting an upper limit on cost per conver-
sion allows you to maximize the traffic you pay for without risking a negative return on
your ad spend. In order to establish conversion rates funnels require testing which
means some preliminary spending without a clear projection on funnel performance.
While increasing business and brand awareness along with web traffic is useful goals
we try to tie all campaign spending to distinct instances of conversion because they
directly correlate to a business objective.
2 (TEST & REFINE) Once a budget is set the campaign is launched. With analytics
and attribution in place we are now in a position to measure, interpret, and communi-
cate the strategic marketing insights gleaned from the campaign. Constant monitoring
of an Adwords campaigns performance is critical moving forward to ensure it is target-
ing the right people and effectively generating the desired conversions. Search and
display ads targeted at keywords are but one of a variety of targeting methods useful
to increase sales/conversions for your business.
3 (EXPAND AUDIENCE) As data accrues in both adwords and analytics it becomes
increasingly clear the campaigns effectiveness in reaching demographics. Working
backwards from accrued demographics data on successful conversions we are able to
both better refine the existing campaigns and define audiences ripe for remarketing
(prospective clients that have come through your funnel but did not convert) and
affinity audiences (perspective clients similar in demographic and interests to those
who successfully converted) that could be targeted based on their interest, geographic
location or other targetable feature.
4 (ASSESS AND ATTRIBUTE) In addition to refining the targeted audience we use a
variety of tools to asses the performance of the funnel. Conversion optimization
requires gathering and analysing the cumulative clickstream data of associated with a
funnel. Clickstream data is the aggregate data about which pages visitors view, in
what order and how they interact with a given page. The result of the succession of
mouse clicks each visitor makes is scrutinized to find barriers to purchase, low con-
verting pages and opportunities for improvement.
5 (OPTIMIZE AND TEST) Once an opportunity is identified from a campaigns click
stream data either an a/b or multivariate test is setup to assess if changes can
improve the page and/or funnels performance. Once a statistically significant improve-
ment is established the campaign is updated and further tests established to improve
a campaign's performance.

7. FULL SERVICE MARKETING
REFINE, REINFORCE & EXPAND
From $999 per month
1 (GET BETTER METRICS) While measuring a campaign's performance is critical it is
important to consider the campaigns broader effect in improving brand awareness. While a
prospective client may not take immediate action the campaign may nevertheless equip them
to pursue an alternative path to purchase. As a consequence it is critical to measure both the
direct campaigns results and the broader businesses growth.
2 (REFINE SALES PROCESS) Providing and implementing strategic recommendations
requires identifying your unique business objectives, value proposition and available opportu-
nities. While no two business are alike performance based marketing requires certain funda-
mental process be in place : a trained and scripted sales team, appropriate sales collateral
along with a customer relationship management tool are critical to guaranteed results. En-
suring a tight sales funnel and full cycle nurturing is in place is critical to gaining the most
value from the online demand created for your service. With these fundamentals in place we
identify and focus on clear objectives, so that we have a clear definition of success.
3 (ASSESS BROADER IMPACT) A robust data-driven attribution system is critical to proper-
ly asses both a campaigns value and the impact of all touchpoints that lead to a desired
outcome. While the path from impression to conversion is critical is must be understood in
the broader context of the full customer journey. Insights gleaned from proper tracking across
the full customer journey (from first impression to first and subsequent purchases) can be
used to inform (1) better customer targeting and ad spend (2) sales and service fulfillment
decisions along with (3) service offering and pricing decisions.
4 (ESTABLISH REPORTING PRACTICE) Throughout the entire process of developing and
refining campaigns it is critical to document a company evolving marketing presence over
time. Without proper documentation it is impossible to disentangle the effect of market forces
and day to day business practices from the search marketing efforts. More critically proper
documentation allows for appropriate signposting for broader business growth attribution.
The obvious importance of this from a strategic perspective cannot be overstated.
5 (REFINE AND REINFORCE SALES PRACTICES) As campaign’s mature the broader goal
is to use their insights to inform broader marketing and business development decisions.
Success in this respect requires fostering a data-inquisitive culture—one where team mem-
bers use campaign data to answer key questions and their experience to provide strategic
recommendations for testing.