1. RELAX
WE’LL BE STARTING SHORTLY

2. BUILDING A SUCCESSFUL
PPC CAMPAIGN WITH
&

3. WHO WE ARE AND WHAT WE DO
THE WEB’S LEADING SEARCH MARKETING AND
KEYWORD RESEARCH TOOL
COLLECTING HUNDREDS OF MILLIONS OF SERPs
ALMOST DAILY
FIND YOUR COMPETITOR’S WEBSITE ANALYTICS
LIKE THEIR TRAFFIC AND ORGANIC & PAID
KEYWORDS

4. HOW DOES THIS HELP YOU?
SEMRUSH PROMOTES EFFICIENCY - ESPECIALLY WHEN USED WITH
OTHER PRODUCTS LIKE TEXT BROKER.
IMMEDIATELY - SAVE MONEY BY CONFIDENTLY TARGETING THE
RIGHT KEYWORDS THE FIRST TIME
LONG TERM - INCREASED CONVERSION RATES AND LOWER CPCs

5. THE STEPS TO A SUCCESSFUL
PPC CAMPAIGN
LANDING PAGES
CAMPAIGN ORGANIZATION
ADS COPY
KEYWORD RESEARCH
COMPETITOR ANALYSIS

6. KNOWING WHO YOU’RE UP AGAINST
IDENTIFYING YOUR COMPETITORS
BY KEYWORD
COMPETITOR REPORTS

7. KEYWORD RESEARCH
PROPER KEYWORD RESEARCH WILL HELP
YOU FIND THE MOST EFFECTIVE KEYWORDS
TO TARGET IN YOUR PPC CAMPAIGN
SEMRUSH PROVIDES ALL OF THE NECESSARY
TOOLS TO IDENTIFY THESE KEYWORDS

8. QUESTIONS TO ASK YOURSELF
1. WHAT IS THE USER INTENT BEHIND THIS
KEYWORD?
2. HOW RELEVANT IS THE KEYWORD?
3. CAN YOU AFFORD TO BID ON THIS
KEYWORD?

9. Crucial to the success of your campaign...
en.wikipedia.org/wiki/adwordssuccessistangible
Many campaigns have the tendency to fail simply because
their ads copy falls flat.
Impacts conversions and traffic
www.makemoremoney.net/sellstuff
The more relevant your ad is to the searcher’s needs, the better
chance that they’ll convert.
Your window of opportunity
www.getnoticed.com
Compelling ads copy is the best way to grab your the
searchers attention.

10. A WELL-ORGANIZED CAMPAIGN
DETERMINE WHICH ADS ARE DRIVING OPTIMAL TRAFFIC AND
CONVERSION
MONITOR AND ADJUST TO CHANGES MORE EFFICIENTLY
INCREASED CONTROL OVER BUDGETS
MAKES NAVIGATION MUCH EASIER

11. SOME THINGS TO CONSIDER
1. WILL THE CAMPAIGN BE
GEOGRAPHICALLY TARGETED?
2. ARE YOUR ADS BEING SERVED ON
MULTIPLE DEVICES?
3. WHAT ARE YOUR BUDGETS LIKE?

12. CAMPAIGN STRUCTURE

13. FORMULATE YOUR ORDERS WITH CONFIDENCE
INCLUDE THE KEYWORDS FOUND ON SEMRUSH
CITE UP TO 2 EXAMPLES OF YOUR COMPETITOR’S
LANDING PAGE FOUND THROUGH SEMRUSH
USE FREE TOOLS LIKE SEOQUAKE TO FIND
KEYWORD DENSITY - SEOQUAKE.COM

14. CLOSING STATEMENT
LEARN FROM YOUR COMPETITOR’S
EXPERIENCE
PROMO CODE FOR 2 FREE WEEKS OF SEMRUSH
TBWEBINAR-619ZN2JS (EXPIRES Dec. 3, 2013)
DAVID BLACK
HEAD OF CUSTOMER RELATIONS
DAVID.BLACK@SEOQUAKETEAM.COM
@THEGUYATSEMRUSH