MHL Basic Steps

1. Medina Health & Leisure

2. 1)Generate Returns c. £1m p.a. Within 3-5 Years
2)Improve the Well-being of the Community
and Local Economy
3)Transfer Enterprise Skills & Practises to Develop
a More Effective Authority
4)Encourage Co-Investment
5)Change Council Profile to Enterprise Role-Leader
Purpose

3. Principles
Authority Retains Control
Low Investment Threshold – 'Bootstrapping'
Leverages Hard & Hidden Assets
Dedicated Vehicle and Resourcing

4. Challenges
Sales & Marketing
Leadership Management
Commercial Experience & Skills
Systems & Processes
Resources
People
Funding
Infrastructure & Facilities

5. The Internal Market
= Our 'Non-Execs'
Key Influencers
Early Buy-In & Ownership
Strategy Leader . . .?

6. Steps
1) Viability of the enterprise
2) Assets (hard & soft) to be employed
3) Sales & Marketing Plan
4) Venture team – internal : external
5) Timeline
6) Pilot (soft launch)