An overview of Linked Inand how to use it 4efectgively for markeitng

1. “ITS NOT WHAT YOU
KNOW ITS WHO YOU
KNOW”

2. Click image to see video

4. What is Linked In
LinkedIn is a social networking website for
people in professional occupations.
~~~
Founded in December 2002 and launched on
May 5, 2003, it is mainly used for professional
networking.
~~~
As of January 2013, LinkedIn reports more
than 200 million acquired users in more than
200 countries and territories

5. History
 “We’re here to build a business, not to create something cool.
MySpace and Facebook have done really well. And I think they can
monetize what they have built, probably by adding in more e-
commerce. But I think the opportunity on the business side is
ultimately larger.”
 “People who have been working for at least 10 years have a
network. It doesn’t come from networking; it just comes
automatically, from going to work. But people tend to lose touch”
 “Those networks are valuable. I see business as a Darwinian
enterprise. People tend to hire and make other business decisions
by drawing on these personal networks. Is a job candidate honest
or hard-working? You can’t tell from a resume or even from an
interview. That’s why people fall back on trusted relationships.”
 Konstantin Quericke – co founder 2003

6. Membership
In January 2013, the countries with the most
LinkedIn users were:
 United States with 74 million members
 India with 18 million members
 United Kingdom with 11 million members
 Brazil with 11 million members
 Canada with 7 million members
 Australia with 4 million members
 UAE with 1.3 million members

8. Profile
 Full name and Image
 Personalise your Headline
 Work History
 Customise url
 Ask for Recommendations / Endorsements
 Connect your Twitter Account to Linked In
 Add Relevant Organisations, Projects,
Accreditations
 Skills & Expertise

9. Company Profile
 Create a company profile
 Use search words in personal profile
that are included in company profile
 Increase size of network
 Participate in Linked In Groups
 Ask people to follow and to send
recommendations

10. Keywords – You and Your Company
What are the ten words you would use if
you wanted to find yourself on Linked
In?

11. 10 Top Tips
1. Use Regularly and systematically
2. Never miss an chance to connect
3. Map your prospects
4. Use In Mail
5. Use search facility
6. Follow companies and keep an eye on
change
7. Use groups
8. Make your profile work for you
9. Look and Look back
10.Use Signal