The document discusses how the internet can start real movements for change by connecting people and spreading ideas through long tails and networks. It emphasizes identifying clear messages, niches, and audiences to successfully start movements online or in any organization.

1. David All Sendhil Panchadsaram 360° Integration (but don’t stop there)

5. The Internet Connects “Real” People Smarter, Better, Faster, NOW

6. The Long Tail of Politics

7. Can the Internet… … start a Movement?

8. Movement =

9. =

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12. Real. Tangible. Change.

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25. Tips and Tricks for Success (for any size organization)

26. Identify: Message. Niche. Audience.

37. thank you [email_address] [email_address]