Smoking Cessation and E-cigarettes Market in UK to February 2014

1. Smoking Cessation and E-cigarettes - UK - February 2014
The rise in popularity of E-cigarettes has hampered growth in the value of the smoking cessation market, which saw modest growth of less than 2% in 2013.
Although E-cigarettes are largely marketed as an alternative to smoking, smokers have been using them to cut down or quit smoking. Changes in legislation,
coming into effect in 2016, will see E-cigarettes classified as medicines. This will result in their availability on prescription for the first time, which may hamper
the market. Additionally, with the level of nicotine in E-cigarettes also restricted, the usage experience for smokers is likely to change, and may result in low
usage satisfaction.
table Of Content
introduction
definitions
abbreviations
executive Summary
the Market
figure 1: Best- And Worst-case Forecast Of Uk Retail Value Sales Of Smoking Cessation Products, 2008-18
market Factors
companies, Brands And Innovation
figure 2: Brand Shares In Uk Value Sales Of Smoking Cessation Methods, Year To November 2013
the Consumer
figure 3: Smoking Status, October 2013
figure 4: Motivations To Quit Smoking, October 2013
figure 5: Attitudes Towards E-cigarettes, October 2013
what We Think
issues In The Market
how Have E-cigarettes Impacted The Smoking Cessation Market?
what Are The Most Successful Smoking Cessation Methods?
are E-cigarettes Helping People Quit Smoking?
how Will The Reclassification Of E-cigarettes In 2016 Impact The Market?
trend Application
trend: Help Me Help Myself
trend: Prove It
mintel Futures: Generation Next
market Drivers
key Points
decline In The Prevalence Of Smoking
figure 6: Prevalence Of Cigarette Smoking Among Adults In England, By Age And Gender, 1998-2010
deaths Related To Smoking
figure 7: Estimated Percentage Of Deaths Attributable To Smoking In England, By Cause Among Adults Aged 35 And Over, By Gender, 2011
figure 8: Lung Cancer Incidence And Mortality Rates, England, By Gender, 1971-2011
success Of Nhs Stop Smoking Services
figure 9: Success Of Nhs Stop Smoking Services, England, 2002/03 And 2012/13
divided Opinions On E-cigarettes
rise In Youngest Demographics Could Encourage People To Kick The Habit
figure 10: Trends In The Age Structure Of The Uk Population, By Gender, 2008-18
opportunities In Less Affluent Socio-economic Groups
figure 11: Forecast Adult Population Trends, By Socio-economic Group, 2008-18
who’s Innovating?
key Points
brands Consolidate Product Ranges
figure 12: Examples Of Nrt Launches In 2013
own-label Nrt Products
figure 13: Own-label Nrt Products, 2012
tobacco Manufacturers Launching E-cigarettes
Smoking Cessation and E-cigarettes - UK - February 2014

2. market Size And Forecast
key Points
growth Of E-cigarettes Hinders Smoking Cessation Market In 2013
figure 14: Uk Retail Value Sales Of Smoking Cessation Products, 2008-18
small Growth Predicted For Smoking Cessation Market
figure 15: Best- And Worst-case Forecast Of Uk Retail Value Sales Of Smoking Cessation Products, 2008-18
forecast Methodology
market Share
key Points
own-label Rises In Popularity
figure 16: Brand Shares In Uk Value Sales Of Smoking Cessation Methods, Year To November 2013
products Which Require Activity Show Greatest Market Share
figure 17: Brand Shares In Uk Value Sales Of Smoking Cessation Methods, Years To November 2012 And November 2013
companies And Products
johnson & Johnson
glaxosmithkline
novartis
gamucci
e-lites
green Smoke
skycig
brand Communication And Promotion
key Points
rise In Advertising Spend In The Category
figure 18: Main Media Advertising Expenditure On Smoking Cessation And E-cigarettes, By Media Type (excluding Advertising For Nhs Stop Smoking
Services), 2009-13
e-cigarettes Are Fuelling Advertising Spend
figure 19: Main Media Advertising Spend On Smoking Cessation, By Segment, 2009-13
tv Advertising For E-cigarettes In The Spotlight
changing Regulations To Affect E-cigarettes Market
nicorette Leads Advertising In Nicotine Replacement Therapies
figure 20: Main Media Advertising Expenditure On E-cigarettes, By Top Seven And Other Brands, 2013
channels To Market
key Points
multiple Grocers Grow In Sales
figure 21: Uk Retail Sales Of Smoking Cessation Aids, By Outlet Type And Value, 2012 And 2013
the Consumer – Smoking Status
key Points
men Are Less Willing To Quit
figure 22: Profile Of Smoking Status, October 2013
young People Are Smoking Less
less Affluent Lifestyles Have Higher Smoking Prevalence
health Concerns Driving Smoking Status In Other Groups
men Are Heavier Smokers
figure 23: Smoking Status, October 2013
women And Older People Are More Successful At Quitting
figure 24: Intentions To Quit Smoking, October 2013
young People Want To Quit
heaviest And Lightest Smokers Have The Least Interest In Quitting
the Consumer – Quitting Smoking
key Points
non-prescription Nrt Is The Most Popular Method
figure 25: Most Popular Smoking Cessation Methods Used, October 2013
e-cigarettes Are Just As Effective As Nrt
Smoking Cessation and E-cigarettes - UK - February 2014

3. e-cigarettes Are Used By Less Affluent Groups
nhs Is Doing A Good Job
most People Use A Range Of Methods
health And Money Are Top Drivers To Quit
figure 26: Motivations To Quit Smoking, October 2013
appearance Is More Important To The Youth
the Consumer – Smoking Relapse
key Points
stress Is The Biggest Cause Of Smoking Relapse
figure 27: Reasons For Smoking Relapse After Quitting, October 2013
creatures Of Habit
boredom
nicotine Withdrawal Not That Big An Issue
the Consumer – Attitudes Towards E-cigarettes
key Points
cut Down Or Quit?
figure 28: Attitudes Towards E-cigarettes, October 2013
lack Of Information
encourage Or Discourage Smoking?
the Consumer – Attitudes Towards Quitting Smoking
key Points
using Appearance To Drive Quitting
figure 29: Attitudes Towards Quitting Smoking, October 2013
cutting Down Is Just As Good As Quitting
young People Are Sceptical Of Quitting
addiction To Nicotine Replacement Therapy
appendix – The Consumer – Smoking Status
figure 30: Smoking Status, October 2013
figure 31: Most Popular Smoking Status, By Demographics, October 2013
figure 32: Next Most Popular Smoking Status, By Demographics, October 2013
figure 33: Intentions To Quit Smoking, October 2013
figure 34: Intentions To Quit Smoking, By Demographics, October 2013
figure 35: Intentions To Quit Smoking, By Smoking Status, October 2013
appendix – The Consumer – Quitting Smoking
figure 36: Smoking Cessation Methods Used, October 2013
figure 37: Smoking Cessation Methods Used – Non-prescription Nicotine Replacement Therapy Used, By Demographics, October 2013
figure 38: Smoking Cessation Methods Used – Electronic Cigarettes, By Demographics, October 2013
figure 39: Smoking Cessation Methods Used – Nhs Stop Smoking Services, By Demographics, October 2013
figure 40: Repertoire Of Smoking Cessation Methods Used, October 2013
figure 41: Repertoire Of Smoking Cessation Methods Used, By Demographics, October 2013
figure 42: Smoking Cessation Methods Used, By Repertoire Of Smoking Cessation Methods Used, October 2013
figure 43: Motivations To Quit Smoking, October 2013
figure 44: Most Popular Motivations To Quit Smoking, By Demographics, October 2013
figure 45: Next Most Popular Motivations To Quit Smoking, By Demographics, October 2013
appendix – The Consumer – Smoking Relapse
figure 46: Reasons For Smoking Relapse After Quitting, October 2013
figure 47: Most Popular Reasons For Smoking Relapse After Quitting, By Demographics, October 2013
figure 48: Next Most Popular Reasons For Smoking Relapse After Quitting, By Demographics, October 2013
figure 49: Other Reasons For Smoking Relapse After Quitting, By Demographics, October 2013
figure 50: Reasons For Smoking Relapse After Quitting, By Smoking Status, October 2013
figure 51: Smoking Cessation Methods Used, By Reasons For Smoking Relapse After Quitting, October 2013
appendix – The Consumer – Attitudes Towards E-cigarettes
figure 52: Attitudes Towards E-cigarettes, October 2013
figure 53: Most Popular Attitudes Towards E-cigarettes, By Demographics, October 2013
figure 54: Next Most Popular Attitudes Towards E-cigarettes, By Demographics, October 2013
figure 55: Attitudes Towards E-cigarettes, By Smoking Cessation Methods Used – Electronic Cigarettes, October 2013
Smoking Cessation and E-cigarettes - UK - February 2014

4. figure 56: Motivations To Quit Smoking, By Most Popular Attitudes Towards E-cigarettes, October 2013
appendix – The Consumer – Attitudes Towards Quitting Smoking
figure 57: Attitudes Towards Quitting Smoking, October 2013
figure 58: Agreement With The Statement ‘smoking Affects Your Appearance In The Long Term’, By Demographics, October 2013
figure 59: Agreement With The Statement ‘quitting Smoking Makes You More Likely To Put On Weight’, By Demographics, October 2013
figure 60: Agreement With The Statement ‘cutting Down On The Amount Of Cigarettes Smoked Is Good Enough For Improving Health’, By
Demographics, October 2013
figure 61: Agreement With The Statement ‘nicotine Replacement Therapy Is Just As Addictive As Smoking’, By Demographics, October 2013
figure 62: Agreement With The Statement ‘nicotine Withdrawal Symptoms Are Too Unbearable To Quit Smoking Altogether^’, By
Demographics, October 2013
figure 63: Agreement With The Statement ‘smoking Is Not As Bad For You As The Media Make It Seem’, By Demographics, October 2013
figure 64: Attitudes Towards Quitting Smoking, By Intentions To Quit Smoking, October 2013
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Smoking Cessation and E-cigarettes - UK - February 2014