Home Security Market in UK - May 2014 @ http://www.researchmoz.us/home-security-uk-may-2014-report.html People are far more likely to think they live in an area with a low risk of break-ins than an area of high risk. This creates a sense of false security or even complacency about home security. We see that people’s ownership of home security products is much higher after they have experienced a security incident such as a break-in or a fire, indicating that when awareness rises people will take action to make improvements.

1. Home Security - UK - May 2014
People are far more likely to think they live in an area with a low risk of break-ins than an area of high risk. This creates a sense of false security or even
complacency about home security. We see that people’s ownership of home security products is much higher after they have experienced a security
incident such as a break-in or a fire, indicating that when awareness rises people will take action to make improvements. So marketing needs to highlight the
consequences of bad things happening, before showing the way to a safer, more secure future.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: Consumer Spend On Home Security Hardware, 2008-18
figure 2: Consumer Spend On Home Security Hardware, By Segment, 2013 (est)
market Factors
figure 3: Domestic Burglaries, England And Wales, 1981-2013
figure 4: Number Of Accidental Domestic Fires Attended By Fire Service, Great Britain, 2001-12
the Changing Demographics Of The Uk
companies, Brands And Innovation
retail Distribution
figure 5: Distribution Of Home Security Products, By Value, 2013 (est)
the Consumer
figure 6: Incidents In The Last Five Years, March 2014
figure 7: Home Safety Products Installed Or Replaced Since Moving Into Present Home, March 2014
figure 8: Risk Of Burglary In The Area, March 2014
ways People Prevent Break-ins
figure 9: Ways Of Preventing Burglary Or Break-ins, March 2014
attitudes Towards Home Safety
figure 10: Attitudes Towards Home Safety, March 2014
preferred Retailers For Home Security Products
figure 11: Preferred Retailers For Security Products, March 2014
figure 12: Factors Influencing Choice Of Retailer For Home Security Products, March 2014
what We Think
issues And Insights
how Relevant Is The ‘smart Home’ In The Market For Security Products And Services?
the Facts
the Implications
does It Matter To People That Their Retailers Are Trained And Qualified?
the Facts
the Implications
what Matters More – To Feel Secure Or To Be Secure?
the Facts
the Implications
trend Application
trend: Help Me Help Myself
trend: Retired For Hire
trend: Life Hacking
Home Security - UK - May 2014

2. internal Market Environment
key Points
falling Numbers Of Domestic Burglaries
figure 13: Domestic Burglaries, England And Wales, 1981-2013
looking For Burglary Hotspots
beware Of The Dog
figure 14: Dog Ownership, By Age And Socio-economic Group, July 2013
figure 15: Dog Ownership, By Size Of Household, July 2013
secured By Design
neighbourhood Watch (www.ourwatch.org.uk)
rainy Weather Dampens Fires
figure 16: Number Of Accidental Domestic Fires Attended By Fire Service, Great Britain, 2001-12
smoke Alarm Legislation
smoke Alarm Ownership
figure 17: Percentage Of Homes With Smoke Alarms, Great Britain, 2001-08
smoke Alarms Detect Fires Earlier And Reduce Death Rates
smoke Alarm Failures
carbon Monoxide Alarms
broader Market Environment
key Points
a Million More Households
the Housing Market Returns To Growth
figure 18: Uk Residential Housing Transactions, 2009-15
seven In 10 Now Own A Smartphone
figure 19: Personal Ownership Of Mobile Phones, January 2012-december 2013
summary Of Key Economic And Demographic Trends
competitive Context
key Points
figure 20: Index Of Consumer Spending On Goods And Services For The Home, 2008-13
figure 21: Consumer Spending On Goods And Services For The Home, 2008 And 2013
strengths And Weaknesses In The Market
strengths
weaknesses
who’s Innovating?
key Points
google Enters Home Security Via The Takeover Of Nest
mintel Inspire Trend: Cam Cam
a Smarter Home: Adt Pulse
mintel Inspire Trend: Access All Areas
environmentally Safe: Alarm.com
mintel Inspire Trend: Eco And Ego
the Rise Of The ‘smart Lock’
love Master Lock: A Unique Combination
symbiotic Alarms
market Size And Forecast
key Points
Home Security - UK - May 2014

3. figure 22: Consumer Spend On Home Security Hardware, 2008-18
flat Market Conditions
figure 23: Consumer Spend On Home Security Hardware, 2008-13
figure 24: Consumer Spend On Home Security Hardware, By Segment, 2013 (est)
market Segmentation
figure 25: Estimated Consumer Spend On Home Security Hardware, By Segment, 2008-13
intruder Alarms And External Lighting
smoke And Carbon Monoxide Detectors
locks And Other Hardware
companies And Products
assa Abloy
figure 26: Assa Abloy Emea (europe, Middle East And Africa), Financial Results, 2009-12
united Technologies Corporation
figure 27: Utc Climate, Controls & Security, 2008-12
dyno Locks And Alarms
honeywell Security
figure 28: Honeywell Automation And Control Solutions (acs) Five-year Overview, 2009-13
sprue Aegis
figure 29: Sprue Aegis Five-year Summary, 2008-12
master Lock
adt Home Security
smartwater
figure 30: Smartwater Financial Results, 2012 And 2013
selectamark
electronics Line
channels Of Distribution
key Points
figure 31: Distribution Of Home Security Products, By Value, 2013 (est)
figure 32: Preferred Retailers For Home Security Products, March 2014
security Specialists
big Chains Dominate Diy Retailing
figure 33: Market Share Of Diy Retailing, By Value, 2013 (est)
three Big Chains Dominate Diy
mixed-goods Retailers Are Gaining Ground
non-specialists In Diy
brand Communication And Promotion
key Points
main Media Advertising Flat For Three Years
figure 34: Main Media Advertising, Home Security, 2010-13
adt Dominates Advertising Spend
figure 35: Main Media Advertising, Home Security, 2013
adt Increases Advertising Support
figure 36: Main Media Advertising, Home Security, Adt Fire & Security, 2010-13
figure 37: Main Media Advertising, Home Security, Government Agencies, 2010-13
the Consumer – Security Incidents In The Last Five Years
key Points
security Incidents In The Last Five Years
figure 38: Incidents In The Last Five Years, March 2014
12% Of Respondents Have Had Security Incidents
16-34s And Full-time Workers Most Vulnerable
one In Five Londoners Have Had Break-ins
targeting The Wealthy
Home Security - UK - May 2014

4. the Consumer – Security Products Installed By Householders
key Points
safety Products Installed By Households
figure 39: Home Safety Products Installed Or Replaced Since Moving Into Present Home, March 2014
figure 40: Home Security Products Installed Or Replaced Since Moving Into Present Home, March 2014
older Homeowners Are The Most Security-conscious
figure 41: Home Security Products Installed Or Replaced Since Moving Into Present Home, By Age, March 2014
highest Uptake Among People With Healthy Finances
low Uptake Among Renters
break-ins Stimulate Action
figure 42: Security Products Installed By Householders, By Security Incidents In The Last Five Years, March 2014
the Consumer – Preventing Break-ins
key Points
attitudes Towards Risk
figure 43: Risk Of Burglary In The Area, March 2014
figure 44: Risk Of Burglary In The Area, By Age And Area, March 2014
ways People Prevent Break-ins
figure 45: Ways Of Preventing Burglary Or Break-ins, March 2014
keys Out Of Sight
home Insurance
visible Alarms Deter Burglars
alarms Are Ignored
alarms For Night-time
change The Locks
beware Of The Dog
working With The Neighbours
scope To Grow Property Marking
the Consumer – Attitudes Towards Home Safety
key Points
attitudes Towards Home Safety
figure 46: Attitudes Towards Safety Alarms/safety Products, March 2014
people Test Alarms Regularly
pent-up Demand For Alarms
lack Of Engagement With Fire Equipment
safety Habits
moving Makes People More Security-conscious
the Consumer – Preferred Retailers For Home Security Products
key Points
preferred Retailers For Home Security Products
figure 47: Preferred Retailers For Security Products, March 2014
the Consumer – Factors Influencing Choice Of Retailer For Home Security Products
key Points
factors Influencing Choice Of Retailer For Home Security Products
figure 48: Factors Influencing Choice Of Retailer For Home Security Products, March 2014
how Diy Shoppers And Shoppers At Specialists Compare
figure 49: Factors Influencing Choice Of Retailer For Home Security Products, Diy Shops/security Specialists, March 2014
chaid Analysis
methodology
Home Security - UK - May 2014

5. installation Services Are Key For Security Specialists
figure 50: Home Security – Chaid – Tree Output, March 2014
figure 51: Home Security – Chaid – Summary Table, March 2014
how Do People Research What To Buy?
appendix – Market Environment
figure 52: Number Of Accidental Domestic Fires Attended By Fire Service, England, 2000-13
figure 53: Gdp, Pdi, Consumer Expenditure And Savings, At Current Prices, 2008-18
figure 54: Trends In The Age Structure Of The Uk Population, 2008-18
socio-economic Groups
figure 55: Forecast Adult Population Trends, By Socio-economic Group, 2008-18
lifestage
figure 56: Forecast Adult Population Trends, By Lifestage, 2008-18
household Size
figure 57: Uk Households, By Size, 2008-18
appendix – The Consumer – Security Incidents In The Last Five Years
figure 58: Security Incidents In The Last Five Years, By Demographics, March 2014
appendix – The Consumer – Security Products Installed By Householders
figure 59: Security Products Installed By Householders – Safety Products, By Demographics, March 2014
figure 60: Most Popular Security Products Installed By Householders – Security Products/systems, By Demographics, March 2014
figure 61: Next Most Popular Security Products Installed By Householders – Security Products/systems, By Demographics, March 2014
appendix – The Consumer – Preventing Break-ins
figure 62: Most Popular Preventing Break-ins, By Demographics, March 2014
figure 63: Next Most Popular Preventing Break-ins, By Demographics, March 2014
figure 64: Other Preventing Break-ins, By Demographics, March 2014
appendix – The Consumer – Attitudes About Home Safety
figure 65: Most Popular Home Safety, By Demographics, March 2014
figure 66: Next Most Popular Home Safety, By Demographics, March 2014
appendix – The Consumer – Preferred Retailers For Home Security Products
figure 67: Preferred Retailers For Home Security Products, By Demographics, March 2014
appendix – The Consumer – Factors Influencing Choice Of Retailer For Home Security Products
figure 68: Most Popular Factors Influencing Choice Of Retailer For Home Security Products, By Demographics, March 2014
figure 69: Next Most Popular Factors Influencing Choice Of Retailer For Home Security Products, By Demographics, March 2014
figure 70: Other Factors Influencing Choice Of Retailer For Home Security Products, By Demographics, March 2014
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Home Security - UK - May 2014

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Home Security - UK - May 2014