Germany's Cards and Payments Industry: Market Review

Germanys Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products
and Competitive Landscape

Synopsis
The report provides top-level market analysis, information and insights on Germany’s cards and
payments industry, including:
Current and forecast values for each category of Germany’s cards and payments industry including
debit cards, credit cards, prepaid cards and charge cards. Comprehensive analysis of the industry’s
market attractiveness and future growth areas. Analysis of various market drivers and regulations governing
Germany’s cards and payments industry. Detailed analysis of the marketing strategies adopted for
selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.
Comprehensive analysis of consumer attitudes and buying preferences for cards. Competitive landscape of
Germany’s cards and payments industry.
Executive summary
Despite economic slowdown, the German card payments industry registered growth during the review period
(2008–2012). The card payments channel recorded a review-period compound annual growth rate
(CAGR) of 3.56%, to reach 247.6 million cards in circulation in 2012 and a value of EUR519.8 billion
(US$668.2 billion). Changing lifestyle demographics, an increase in the popularity of online shopping and a
rise in disposable income per capita supported the growth of the volume of cards in circulation. Key initiatives
are being taken by the Central Bank of Germany (Deutsche Bundesbank) to facilitate cashless transactions,
including the adoption of the secure single euro payments area (SEPA) system, the implementation of
Europay, MasterCard and Visa (EMV) technology and development of e-payment systems.
The introduction of SEPA systems across Europe will harmonize all European retail payment systems.
Germany plans to completely migrate to EMV technology by February 1, 2016. EMV-based cards and point
of sale (POS) terminals will facilitate the expansion of the contactless payment system and NFC technology in
the retail sector. Der Deutsche Sparkassen- und Giroverband (DSGV or the German Saving Bank Association)
is enabling contactless technology across all bank savings cards in 2014. Additionally, Visa Europe launched
its payWave enabled credit and debit cards alongside six German banks to provide a contactless payment
service in 2012. Another important development in the German contactless payment system was the launch of
the Touch & Travel mobile ticketing service by Deutsche Bahn in 2011. The service allows users to touch in
and out at stations via ‘Touchpoints’, through the use of a near field communication (NFC)
enable card or via a 2D barcode on a smartphone.
Scope
This report provides a comprehensive analysis of Germany’s cards and payments industry.
It provides current value for Germany’s cards and payments industry for the year 2012 and forecast
figure for the year 2017. It details the different macroeconomic, infrastructural and business drivers affecting
Germany’s cards and payments industry. It outlines current regulatory framework in the industry. It
details the marketing strategies used by various bankers and other institutions. It profiles the major banks in
Germany’s cards and payments industry.
Reasons to buy
Germanys Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Make strategic business decisions using top-level historic and forecast market data related to
Germany’s cards and payments industry and each market within it. Understand the key market trends
and growth opportunities within Germany’s cards and payments industry. Assess the competitive
dynamics in Germany’s cards and payments industry. Gain insights in to the marketing strategies used
for selling various types of cards in Germany’s market. Gain insights into key regulations governing
Germany’s cards and payment industry.
Key highlights
The German cards and payments industry appears lucrative due to the adoption of SEPA and e-SEPA
systems, which will motivate consumers to adopt to cashless transactions. The advent of EMV, NFC, mobile
payments, mobile wallets and contactless payment systems will fuel industry growth. The card payments
channel recorded a review-period compound annual growth rate (CAGR) of 3.56%, to reach 247.6 million
cards in circulation in 2012 and a value of EUR519.8 billion (US$668.2 billion). Changing lifestyle
demographics, an increase in the popularity of online shopping and a rise in disposable income per capita
supported the growth of the volume of cards in circulation. Key initiatives are being taken by the Central Bank
of Germany (Deutsche Bundesbank) to facilitate cashless transactions, including the adoption of the secure
single euro payments area (SEPA) system, the implementation of Europay, MasterCard and Visa (EMV)
technology and development of e-payment systems. The introduction of SEPA systems across Europe will
harmonize all European retail payment systems. Germany plans to completely migrate to EMV technology by
February 1, 2016. Germany recorded an e-commerce and m-commerce boom during the review period. In
comparison with 2011, online retail sales grew by 24.8% in 2012. Consumer card expenditure at online
retailers accounted for the highest CAGR of 22.28% in 2012. The implementation of advanced security
measures such as the integrity guard, virtual credit cards, virtual keyboards and dynamic passwords increased
consumer confidence.
table Of Contents

1 Executive Summary

2 Analysis Of Industry Environment, Key Trends And Drivers
2.1 Payment Infrastructure And Emerging Technologies
2.1.1 Automatic Teller Machines (atms)
2.1.2 Poss
2.1.3 Contactless Payments And Nfc − Innovation In Cards And Payments Industry
2.1.4 Internet Penetration
2.1.5 Evolvement Of E- And M-payment Systems
2.2 Business Drivers
2.2.1 Retail Dynamics
2.2.2 M-commerce
2.2.3 E-commerce
2.3 Economic Drivers
2.3.1 Gdp

2.3.2 Life Style And Spending Pattern
2.3.3 Gdp Per Capita Income

3 Cards And Payments Industry Share Analysis
3.1 Overview Of The Cards And Payments Industry
3.1.1 Cash
3.1.2 Checks
3.1.3 Card Payments
3.1.4 Direct Debit
3.1.5 Credit Transfer

4 Regulatory Framework And Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Sepa Cards Framework
4.1.2 Antimony Laundering And Combating The Financing Of Terrorism (aml/cft) Measures
4.1.3 Interchange Fees
4.2 Card Fraud Statistics
4.2.1 Card-not-present Fraud
4.2.2 Counterfeit Cards
4.2.3 Cards Lost Or Stolen
4.2.4 Card Id Theft

5 Emerging Consumer Attitudes And Trends
5.1 Industry Segmentation And Targeting
5.1.1 Retail Customers
5.1.2 Corporate Users
5.2 Travel And Tourism Spending
5.2.1 Outbound Tourist Volume
5.2.2 Outbound Tourist Expenditure
5.2.3 Outbound Tourist Card Expenditure
5.3 Retail Card Spending
5.3.1 Analysis By Product Categories
5.3.2 Analysis By Retail Channels

6 Analysis Of Card Payments Channel And Growth Prospects
6.1 Channel Share Analysis By Card Category
6.2 Size And Forecast Of The Card Payments Channel
6.2.1 Analysis By Number Of Cards In Circulation
6.2.2 Analysis By Transaction Value

7 Analysis Of Credit Card Payments And Growth Prospects
7.1 Overall Category Size And Forecast
7.1.1 Analysis By Volume Of Cards In Circulation
7.1.3 Analysis By Transaction Volume
7.2 Transaction Share Analysis By Channel
7.3 Personal Credit Cards Size And Forecast
7.4 Commercial Credit Cards Sub-category Size And Forecast
7.5 Competitive Landscape
7.5.1 Scheme Share Analysis
7.5.2 Issuer Share Analysis

8 Analysis Of Debit Card Payments And Growth Prospects

9 Analysis Of Charge Card Payments And Growth Prospects

9.3 Personal Charge Cards Segment Size And Forecast
9.4 Commercial Charge Cards Sub-category Size And Forecast

10 Analysis Of Prepaid Card Payments And Growth Prospects
10.2 Open-loop Prepaid Cards Segment Size And Forecast
10.3 Closed-loop Prepaid Cards Segment Size And Forecast

11 Merchant Acquiring
11.1 Merchant Acquirers

12 Company Profiles Of Card Issuers
12.1 Commerzbank Ag
12.1.1 Key Financials
12.1.2 Card Portfolio
12.1.3 Strategies
12.2 Landesbank Baden-württemberg (lbbw)
12.2.3 Strategies
12.3 Comdirect Bank
12.3.3 Strategies

12.4 Deutsche Postbank Ag
12.4.3 Strategies
12.5 Barclaycard
12.5.2 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer
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Germany's Cards and Payments Industry: Market Review