Defense Business Confidence Report 2014 @

1. Defense Business Confidence Report Q1 2014
Product Synopsis
“Defense Business Confidence Report Q1 2014” is a new report by Strategic Defence Intelligence that globally analyzes industry opinions on the
latest economic and customer issues, and their impact on investment decisions and growth prospects within the defense industry. This report also examines
executive opinion about the current and future state of the economy and its retrospective effect on the industry. Furthermore, it analyzes the likely effect of
supplier price changes, sales performance, and staff headcount within the industry over the next six months. In addition, it provides an overview of the key
priorities, threats, and opportunities for the global defense industry over the next six months. Moreover, this report provides a comparative analysis of survey
results with Q4 2013 wherever applicable.
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Strategic Defence Intelligence's exclusive panel of leading global defense industry executives. The
report analyzes current economic conditions prevailing across the globe and their impact on the defense industry, and forecasts the company and industry growth
prospects over the next six months. Furthermore, it provides information about the impact of customer confidence, supplier prices, and staff headcount likely to
affect investment decisions in the industry over the next six months. Moreover, this report provides a comparative analysis of survey results with Q4 2013
wherever applicable.
What is the current market landscape and what is changing?
Overall, 59% and 51% of respondents expressed a positive outlook for both company and industry growth prospects over the next six months, respectively.
What are the key drivers behind recent market changes?
'Improving operational efficiency', 'customer retention', and 'increasing sales' are the most preferred priorities by industry executives operating globally.
What makes this report unique and essential to read?
“Defense Business Confidence Report Q1 2014” is a new report by Strategic Defence Intelligence that analyzes the industry sentiments globally
on the latest economic and customer issues, and their impact on investment decisions and growth prospects within the defense industry. This report also examines
the executive opinion about current and future state of the economy and its retrospective effect on the industry. Furthermore, it analyzes the likely effect of
supplier price changes, sales performance, and staff headcount within the industry over the next six months. In addition, it provides an overview of the key
priorities, threats, and opportunities for the global defense industry over the next six months. Moreover, this report provides a comparative analysis of survey
results with Q4 2013 wherever applicable.
Key Features and Benefits
The report projects the current and future operating conditions of the defense industry, and allows readers to make informed business decisions. The report
drives revenues by understanding the present and future economic and consumer issues including key growth regions. Readers will be provided with a clear
uncovering of the key challenges and opportunities, and identify the key priorities likely to affect the industry's growth prospects. The report clearly forecasts the
change in supplier prices of various products, which are likely to influence the industry's growth prospects over the next six months. Identifies the major changes
in customer confidence levels in the defense industry over the next six months.
Key Market Issues
Economic conditions are expected to be more favorable in Africa and Australasia in Q1 2014 compared to Q4 2013. A decrease in buyers' confidence and
uneven market conditions in North America remain key concerns for executives operating in Asia-Pacific region Executives are less pessimistic about company
and industry growth prospects in Q1 2014 compared to Q4 2013. Customer retention and increasing sales are the most preferred priorities for defense industry
executives operating in North America and Europe. The cost of power and energy is anticipated to increase by an average of 4.6% in Q1 2014.
Key Highlights
Executives expect staff head count to rise marginally in Europe, Asia-Pacific, and the Rest of the World over the next six months, with the highest average
increase (3.6%) projected in the Rest of the World. Executives operating in Europe, Asia-Pacific, and the Rest of the World expect the biggest increase in sales
growth over the next six months. On-going slow recovery in the global economy is the biggest concern among defense industry players in Q1 2014. Across the
globe, expenditure forecasts for NPD and social media strategy peaked in Q1 2014 compared to Q4 2013. Globally, improving operational efficiency and
responding to government legislation are the key priorities among defense industry executives operating in the Rest of the World.
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Defense Business Confidence Report Q1 2014