Bundled Communications Services Market in UK @

1. Bundled Communications Services - UK - January 2014
The other method of decreasing churn is to convince consumers to take up as many products as possible from a single firm. The “stickier”
consumers become, the harder they find it to extricate themselves from the company. Mintel’s research shows that quad-play customers tend to pay less
per month than triple-play customers – this lower cost may be a useful way of attracting customers, with the small losses involved in the lowered monthly
payment covered by the customer’s higher probability of staying with the company for longer.
table Of Content
introduction
definitions
abbreviations
executive Summary
the Market
figure 1: Forecast Value Of Bundled Communication Sales, 2008-18
figure 2: Forecast Volume Of Bundled Communication Sales, 2008-18
market Factors
superfast Coverage Is Good; Take-up Has Been Steady But Will Slow
increasing Mobile Usage Will Further Reduce Fixed Line Attractiveness
smart And Streaming Services Need To Be Addressed
companies, Brands And Innovation
figure 3: Triple-play Customer Market Share, 2008-13
the Consumer
bundle Ownership
figure 4: Consumer Bundle Ownership, November 2013
internet Type In Consumers’ Bundles, And Amount Paid
figure 5: Type Of Internet Included With Consumer Bundles, November 2013
figure 6: Total Monthly Spend On Consumer Bundles, November 2013
most Desired Telecoms Service
figure 7: Bundled Service Consumers Would Improve If Free Of Charge To Do So, November 2013
attitudes Towards Bundled Communications
figure 8: Consumer Attitudes Towards Bundled Communications, November 2013
what We Think
issues In The Market
how Viable Are Traditional Strategies Of Reducing Churn?
will Superfast Take-up Improve?
how Important Is A Modular Offering?
what Is The Future Of Line Rental Fees?
trend Application
trend: Make It Mine
trend: Fstr Hypr
mintel Futures: Access Anything Anywhere
market Drivers
key Points
superfast Internet Take-up Steady, If Slow
figure 9: Number Of Exchanges That Are Enabled With Bt’s Fibre-to-the-cabinet Service, June 2011-june 2013
figure 10: Take-up Of Superfast Broadband Services, Q4 2010-q1 2013
Bundled Communications Services - UK - January 2014

2. figure 11: Changing Composition Of Virgin Media’s Broadband Customer Base, Q1 2009-q1 2013
smart And Streaming Services Need To Be Addressed
figure 12: Share Of Television Volume Sales, By Smart Technology, 2011-13
figure 13: Tablet Ownership, January 2012 - September 2013
talktalk Aims To Provide Value Offering In Premium Market
figure 14: Number Of Fibre Connections For Talktalk, Q2 2012-q1 2014
increasing Mobile Usage Will Further Reduce Fixed Line Attractiveness
figure 15: Proportion Of Total Fixed And Mobile Outgoing Call Minutes (millions), By Minutes Type, 2007-12
figure 16: Volume Of Data Used By Billmonitor Site Visitors, By Percentile, Feb 2012-jan 2013
operators Look For Reduction In Bt Wholesale Rate
who’s Innovating?
key Points
talktalk Introduces Tv Boosts
bt Initiative Brings Affordable Broadband To Homes In Glasgow
consortium Of Telecoms Companies Driving 5g Development
bbc Unveils Plan For Next-generation Iplayer
market Size And Forecast
key Points
strong Market Will Continue To Grow Into 2018
figure 17: Value Of Bundled Communication Sales, 2008-18
figure 18: Volume Of Bundled Communication Sales, 2008-18
forecasts
figure 19: Forecast Value Of Bundled Communication Sales, 2008-18
figure 20: Forecast Volume Of Bundled Communication Sales, 2008-18
market Segmentation And Share
key Points
sky Has Greatest Increase In Internet Connections
figure 21: Internet Connections (including Traditional Fixed Line Broadband, Cable And Fibre-optic Based Services), By Market Share, 2007-12
sky Remains Most Popular Pay Tv Provider
figure 22: Share Of Pay Tv Subscriptions, October 2013
figure 23: Volume Of Multichannel Tv Households, By Provider, 2011-13
virgin Media Losing Share Of Triple-play Customers
figure 24: Triple-play Customer Market Share, 2008-13
companies And Products
british Sky Broadcasting Group
background
financial Performance
figure 25: Financial Performance Of British Sky Broadcasting Group Plc, 2012 And 2013
figure 26: Financial Performance Of British Sky Broadcasting Group Plc, Q1 2013-q1 2014
bt Group Plc
background
financial Performance
figure 27: Financial Performance Of Bt Group Plc, 2012-13
figure 28: Financial Performance Of Bt Group Plc, Q2 2013-q2 2014
virgin Media Inc
background
financial Performance
figure 29: Financial Performance Of Virgin Media Inc, 2011 And 2012
figure 30: Financial Performance Of Virgin Media, Q3 2012-q3 2013
talktalk Telecom Group Plc
background
financial Performance
Bundled Communications Services - UK - January 2014

3. figure 31: Financial Performance Of Talktalk Telecom Group Plc, 2012 And 2013
figure 32: Financial Performance Of Talktalk Telecom Group Plc, Q1 2013-q1 2014
brand Research
brand Map
figure 33: Attitudes Towards And Usage Of Brands In The Bundled Communications Sector, November 2013
correspondence Analysis
brand Attitudes
figure 34: Attitudes, By Bundled Communications Brand, November 2013
brand Personality
figure 35: Bundled Communications Brand Personality – Macro Image, November 2013
figure 36: Bundled Communications Brand Personality – Micro Image, November 2013
brand Experience
figure 37: Bundled Communications Brand Usage, November 2013
figure 38: Satisfaction With Various Bundled Communications Brands, November 2013
figure 39: Consideration Of Bundled Communications Brands, November 2013
figure 40: Consumer Perceptions Of Current Bundled Communications Brand Performance, November 2013
brand Index
figure 41: Bundled Communications Brand Index, November 2013
target Group Analysis
figure 42: Target Groups, November 2013
group One – Conformists
group Two – Simply The Best
group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five – Individualists
brand Communication And Promotion
key Points
only Sky’s Adspend Decreasing
figure 43: Adspend On Double Or Triple-play Bundles In The Uk, 2010-13
figure 44: Proportion Of Broadband-related Bundle Adspend Accounted For By Double And Triple-play Bundles*, 2010 To 2012
the Consumer – Bundle Ownership
key Points
four In Ten Consumers Waiting To Be Upgraded To Triple-play
figure 45: Consumer Bundle Ownership, November 2013
half Of All Older Consumers Have No Tv Package
households With Children More Likely To Pick Triple- And Quad-play Bundles
demographic Charts
figure 46: Consumer Bundle Ownership, By Age, November 2013
figure 47: Consumer Bundle Ownership, By Region, November 2013
figure 48: Consumer Bundle Ownership, By Gross Annual Household Income, November 2013
figure 49: Consumer Bundle Ownership, By Presence Of Children In The Household, November 2013
the Consumer – Internet Type In Consumers’ Packages, And Amount Paid
key Points
regular Internet Still The Most Commonly Owned
figure 50: Type Of Internet Included With Consumer Bundles, November 2013
figure 51: Type Of Internet Included With Consumer Bundles, By Consumer Bundle Ownership, November 2013
superfast Customers: Male, Urban And Wealthy
figure 52: Take-up Of Superfast Broadband By Gender, Urban Or Suburban Area, And Gross Annual Household Income, November 2013
a Quarter Pay About £26 A Month
figure 53: Total Monthly Spend On Consumer Bundles, November 2013
figure 54: Amount Consumers Pay Each Month For Their Bundle, By Type Of Bundle Owned, November 2013
tv Providers Could Partner With Living Room Technology Producers
Bundled Communications Services - UK - January 2014

4. figure 55: Consumers Who Pay Between £31 And £40 Per Month For Their Bundle, By Living Room Technology In The Home, November 2013
the Consumer – Most Desired Telecoms Service
key Points
faster Internet Preferred By Consumers
figure 56: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, November 2013
fixed Line And Mobile As Popular As Each Other
figure 57: Bundled Service Consumers Would Improve If Free Of Charge To Do So, By Current Bundle Taken, November 2013
virgin Media Customers Would Improve Tv Package
figure 58: Bundled Service Consumers Would Improve If Free Of Charge To Do So, By Bundle Provider, September 2013
fibre Customers May Respond To Better Phone Deals
figure 59: Type Of Internet In Consumer Bundles, By Interest In Improving Landline Package As Part Of A Bundle If It Was Free To Do So, November 2013
the Consumer – Attitudes Towards Bundled Communications
key Points
consumers Still Resent Paying For Line Rental
figure 60: Consumer Attitudes Towards Bundled Communications, November 2013
mass Market Movement Swiftly Eliminates Differentiation
video On Demand Services Could Save Pay Tv
younger Consumers Are Data And Access Hungry
customisation Desired By Big-spenders
appendix – Market Size And Forecast
figure 61: Bundled Communications Value Sales, Best And Worst Case Forecasts 2013-18
figure 62: Bundled Communications Volume Sales, Best And Worst Case Forecasts, 2013-18
appendix – The Consumer – Bundle Ownership
figure 63: Consumer Bundle Ownership, November 2013
figure 64: Consumer Bundle Ownership, By Demographics, November 2013
appendix – The Consumer – Internet Type In Consumers’ Packages, And Amount Paid
figure 65: Type Of Internet Included With Consumer Bundles, November 2013
figure 66: Type Of Internet Included With Consumer Bundles, By Consumer Bundle Ownership, November 2013
figure 67: Consumer Bundle Ownership, By Type Of Internet Included With Consumer Bundles, November 2013
figure 68: Type Of Internet Included With Consumer Bundles, By Demographics, November 2013
figure 69: Amount Consumers Spend On Bundles Each Month, November 2013
figure 70: Amount Consumers Spend On Bundles Each Month, By Consumer Bundle Ownership, November 2013
figure 71: Consumer Bundle Ownership, By Amount Consumers Spend On Bundles Each Month, November 2013
figure 72: Amount Consumers Spend On Bundles Each Month, By Type Of Internet Included With Consumer Bundles, November 2013
figure 73: Type Of Internet Included With Consumer Bundles, By Amount Consumers Spend On Bundles Each Month, November 2013
figure 74: Amount Consumers Spend On Bundles Each Month, By Demographics, November 2013
appendix – The Consumer – Most Desired Telecoms Service
figure 75: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, November 2013
figure 76: Consumer Bundle Ownership, By Bundled Service That Consumers Would Improve If Free Of Charge To Do So, November 2013
figure 77: Type Of Internet Included With Consumer Bundles, By Bundled Service That Consumers Would Improve If Free Of Charge To Do So, November
2013
figure 78: Amount Consumers Spend On Bundles Each Month, By Bundled Service That Consumers Would Improve If Free Of Charge To Do So, November
2013
figure 79: Consumers’ Bundle Provider, By Bundled Service That Consumers Would Improve If Free Of Charge To Do So, November 2013
figure 80: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, By Demographics, November 2013
Bundled Communications Services - UK - January 2014

5. appendix – The Consumer – Attitudes Towards Bundled Communications
figure 81: Consumer Attitudes Towards Bundled Communication Products, November 2013
figure 82: Consumer Bundle Ownership, By Most Popular Consumer Attitudes Towards Bundled Communication Products, November 2013
figure 83: Consumer Bundle Ownership, By Next Most Popular Consumer Attitudes Towards Bundled Communication Products, November 2013
figure 84: Type Of Internet Included With Consumer Bundles, By Most Popular Consumer Attitudes Towards Bundled Communication Products, November
2013
figure 85: Type Of Internet Included With Consumer Bundles, By Next Most Popular Consumer Attitudes Towards Bundled Communication Products,
November 2013
figure 86: Amount Consumers Spend On Bundles Each Month, By Most Popular Consumer Attitudes Towards Bundled Communication Products, November
2013
figure 87: Amount Consumers Spend On Bundles Each Month, By Next Most Popular Consumer Attitudes Towards Bundled Communication Products,
November 2013
figure 88: Consumers’ Bundle Provider, By Most Popular Consumer Attitudes Towards Bundled Communication Products, November 2013
figure 89: Consumers’ Bundle Provider, By Next Most Popular Consumer Attitudes Towards Bundled Communication Products, November 2013
figure 90: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, By Most Popular Consumer Attitudes Towards Bundled
Communication Products, November 2013
figure 91: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, By Next Most Popular Consumer Attitudes Towards Bundled
Communication Products, November 2013
figure 92: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, By Consumer Bundle Ownership, November 2013
figure 93: Bundled Service That Consumers Would Improve If Free Of Charge To Do So, By Consumers’ Bundle Provider, November 2013
figure 94: Most Popular Consumer Attitudes Towards Bundled Communication Products, By Demographics, November 2013
figure 95: Next Most Popular Consumer Attitudes Towards Bundled Communication Products, By Demographics, November 2013
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Bundled Communications Services - UK - January 2014