1. DAVID T. SALLS
4 0 3 2 A p p l e V a l l e y D r . • A r n o l d , M O 6 3 0 1 0
3 1 4 - 4 4 0 - 8 7 7 9 • d t s a l l s @ g r e y e a g l e . c o m
Results-driven Sales Professional eager to apply dynamic sales development, account management
and strategic marketing skills toward actively supporting the employer in optimizing revenue
performance.
EE
• Respected Sales Manager with distinguished 20-year career leading sales, marketing and account
management operations.
• Gifted sales strategist and tactician, recognized for driving revenues through innovative and focused
marketing campaigns.
• Consistently earned top ranks in sales performance in every position held.
• Extensive expertise in client needs analysis with a consultative approach to customer service
operations.
• Repeated success guiding sizeable, cross-functional teams in driving sales operations.
• Able to forge solid relationships with strategic partners and build consensus across multiple
organizational levels.
• Demonstrate strong abilities in handling multiple projects simultaneously, meeting tight deadlines
and working in a fast-paced professional environment.
PPROFESSIONALROFESSIONAL AACHIEVEMENTSCHIEVEMENTS
~ King of Sales Manager of the year 2011and 2013 ~
~ Key West trip winner 1st
Quarter of 2007 for core brand increase ~
~ Finished 2006 over 15,000 cases up and 550 barrels up ~
~ Ranked #1 in company for “Push the Busch” incentive for 2005 ~
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
Retail Sales Manager GREY EAGLE DISTRIBUTORS, INC.
2014-Present
• Managed the chain grocery and club channels to maximize volume, share, displays, space and profits.
• Maintained retailer call frequency as required by the ABI Wholesaler Equity Agreement.
• Developed, coordinated and implemented pricing programs/changes as they occur in the marketplace to maintain a
competitive spread to competition.
• Analyzed data to help identify opportunities to increase sales, execution and provide recommendations to
management.
• Managed the pricing strategy for key accounts.
• Developed chain account relationships with buyers to help understand internal structure and decision-making
processes to accomplish desired results.
• Assisted with team sells and in market ride-withs.
• Participated in Wholesaler Performance Review (WPR).
• Produced reports for sales management team utilizing BUDNET, IRI, IDIG, etc.
• Ensured compliance with all legal guidelines, Wholesaler Equity Agreement and Anheuser-Busch standards and
policies.

2. District Sales Manager GREY EAGLE DISTRIBUTORS, INC.
2011-2014
• Sharp business acumen and experienced in managing broad scope of marketing operations, from
retailer entertainment and sales promotions to consumer sampling and merchandising.
• Actively collaborate in the development and implementation of strategic marketing plans to boost
overall sales, distribution and merchandising for Anheuser-Busch brands.
• Effectively trained and directed Area Sales Team and actively collaborated in Human Resource
operation functions such as preparing employee schedules, scheduling ride-withs, evaluating
performance, and employee relations.
• Consistently ensured delivery of quality customer service vital to sustaining and growing accounts.
• Responsible for managing expenses, handling retailer delivery questions, maintaining legal
compliance, and monitoring quality control standards.
• Successfully steered sales operations to generate high volume growth and revenue.
• Strategically lead sales personnel in achieving sales/marketing objectives through employee relations,
performance management and goal establishment.
• Proficiently developed, executed and troubleshot Impact Excellence programs to drive key objectives
• Responsible for monitoring quality control standards, prepared inventory/budget reports and
implementing marketing plans.
Senior Sales Representative GREY EAGLE DISTRIBUTORS, INC.
2003-2009
• Drove the development and expansion of high profile accounts across a geographical territory that
yielded over 400,000 cases annually.
• Facilitate client-focused, service-oriented environment vital to maximizing customer satisfaction and
retention.
Sales Representative GREY EAGLE DISTRIBUTORS, INC. 2001-2003
• Skillfully managed mid-size accounts in a geographical territory, conducting weekly promotions to
increase sales, promote new products and educate consumers.
• Effectively organize display space, design custom signage, coordinate price promotions, and organize
merchandising to increase overall sales.
Sales Assistant GREY EAGLE DISTRIBUTORS, INC. 1999-2001
• Oversaw product rotation in Senior Sales Representative’s territory, ensuring compliance with a strict
rotation schedule.
• Tasked with managing low volume accounts and assuming sales responsibilities in Rep’s absence.
Account Manager PEPSI-COLA, INC. 1994-
1999
• Proficiently promoted sales of a full range of products across a large geographical territory.
EEDUCATIONDUCATION
LINDENWOOD UNIVERSITY 1993