15. How To Find Not Provided Data
• Inferring keyword data from other search
engines
• Inferring data using custom GA filters
• Estimating keyword traffic based on
search volume
18. Within 5 Years
• Algorithmic changes cause keyword
tracking to be completely subjective
• Specific keyword data is completely gone,
and Adwords uses extremely broad
keywords for reporting purposes.
• On-page behavior metrics vastly improve
– Google analytics integrates key features
of paid alternatives.
Its important to understand that the client doesn’t “see” improved bounce rate, page-stay, etc. They can see new CTA’s across the site, new pages we’ve built, more conversions, etc.
This is data the client can understand. They have a noticeably higher amount of interactions with leads due to submissions, and its good to point this out.They correlate their success to your success.
If clients use reports to understand what you’re doing to their site, what do SEO’s use reports for?
We’re looking at metrics, most of the time page specific.
So How do we get these metrics
What do we use this data for? Just how important is it?
A lot of people have come up with some neat ideas.
Adwords gives some pretty specific keyword detailsYou should be using adwords to test keywords before investing in creating content and links to rank for a keyword.
Predictions within the next 5 years… probably sooner.Keyword ranking software will need to be really sophisticated in order to be accurate