The best promotional products are flexible, longlasting, and have a high perceived value. At An Opportunity Knocks I guarantee you will find a complete selection of products with these characteristics to enhance your brand.

1. To Represent Your Brand in the Most
Favorable Light, There Are Three Features
You Must Consider Up Front.
The best promotional products are flexible, long-
lasting, and have a high perceived value. At An
Opportunity Knocks I guarantee you will find a
complete selection of products with these
characteristics to enhance your brand.
An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com

2. Flexibility makes a promotional product
ideal for accomplishing many different
objectives within your marketing goals.
“Flexible” products are items that have multiple
applications. For example, let’s say you’re planning to attend
a trade show to sell your products or create awareness for
your brand. You can present your list of customers, clients,
and prospects with what we call a “leader” item—it can be a
pre-show, at-show, or post-show invitation strategy. The complementary
part of the gift, which usually has a higher perceived value, they can pick
up at your booth or after the show. You can present them
with a luggage tag or an iPad case, for example, and then
deliver the complementary item (usually of greater value)
when your sales reps make appointments to talk about
sales opportunities and take orders.
Dave Burnett www.AnOpportunityKnocks.com

3. Flexible promotional products give
you a greater ROI because you can
use them in so many ways.
The same promotional product you use as a “leader” you can
also use for customer appreciation, as a sales rep’s leave-
behind, as a gift enclosed in a mailer, or as a holiday gift. You
can also use them for multi-tiered sales incentives. Let’s say
you develop a holiday theme or a vacation theme program
through which you offer several levels of gifts. You start
small with the luggage tag; then move up to a piece of lug-
gage; and the grand-prize winner you reward with a trip.
The flexible quality of these items makes them ideal for
recognition and sales incentive awards where you give a
small, medium, and large award based on the achievements
of your sales personnel.
Dave Burnett www.AnOpportunityKnocks.com

4. Equally important as a promotional
product’s flexibility is its ability to last.
How long-lasting are the best promotional products? How functional and
how attractive are they? And how long will the recipients hold on to them?
Studies show that if a promotional product is functional and attractive,
people will hang onto it for more than a year. This is much longer than any
other advertising vehicle; if you put your resources into a 30-second or 60-
second commercial or a newspaper ad, it’s gone tomorrow. A promotional
product, however, can be in the recipient’s
hand for over a year. This is a fantastic way
to promote your brand and to get long-term
exposure. Think of what you hold on to—
mugs, T-shirts, pens, calendars, desk
accessories—there are some great choices.
Dave Burnett www.AnOpportunityKnocks.com

5. When you’re visiting booths at a
trade show, what makes you take a
second look at a promotional product?
Value! If you think the product has a high perceived value, it’s done its job.
That’s the third important feature you want to build into your promotional
items. The easiest way to accomplish this is by partnering with a brand
name. You will get results otherwise unattainable. For example, if co-brand
with a Nike golf shirt, the Nike swoosh would be on the sleeve, but your
distinctive logo would be on the left front pocket. This allows you to gain
some of the prestige associated with a major brand’s marketing efforts.
This is true for everything from North Face to
Built New York to Kenneth Cole. Meanwhile, by
buying in bulk, people will appreciate your
brand due to the perceived value of the product.
Dave Burnett www.AnOpportunityKnocks.com

6. Get your name out there with
amazing promotional products
from AnOpportunityKnocks.com,
the number one promotional products
resource on the Internet.
Sixty-four categories and almost 200 subcategories of industry-leading
products, including (but not limited to): Apparel, Awards, Business Cases,
Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness ,
Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and
Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.
An Opportunity Knocks:
Sourcing and Product Ideas
Dave Burnett / db@aokmg.com