The document provides information on various brand mascots and characters used in advertising, including:
- The KFC Colonel, known for his smiling face and red uniform, has been modified over time while maintaining brand recognition.
- Ronald McDonald was created to attract children to McDonald's restaurants and increase sales by 30% after his introduction.
- The Pillsbury Doughboy, imagined as a living dough boy popping out of a can, was given distinguishing features and became very popular, with 87% name recognition within three years.
4. The signature tune of Airtel is composed by Indian
musician A. R. Rahman
The tune became hugely popular and is the world's most
downloaded mobile music with over 150 million downloads
Initially when this tune was being featured with normal ad,
there was no any resemblance with the product
So later a new ad was made featuring A R Rahman himself
showing how he made this tune using airtel mobile telecom
service
So this ad added special effect of Jingle on Airtel
5.
6. The Power of Unity
Increase their sales by striking the cord of national
integration
Making the consumer aware that product and company exist
and it is there to Generate spirit for nation
This ad was passing the message :
An initiative towards good, towards India and Times of India
would help them
7.
8. On 13th June, 2010, following the Star Parivaar Awards, Star plus
introduced it’s new logo, a ruby and white colored star , with Star
Plus written under it.
The voice said ,”Rishta Wahi Soch Nayi” , which means Same
Relationship, new thinking.
When all the series of all Ekta Kapoor serial were stopped and all
new shows and films was need to be featured in Channel a
message needed to be passed
Message was” same entertainment is being expected from the
channel with new flavor”
11. The KFC Character is one of the world’s most popular and
instantly recognizable character
The smiling colonel is probably the most memorable symbol
in the food industry
. The rich dark red color adds to the warmth and lively
appearance of the overall design
The KFC logo has been overhauled several times, with a
focus on simplicity and clarity. Its earliest version, featuring
Colonel visage, was introduced in 1952
It effectively accommodates the visual shifts of the fast
food industry, while preserving the determining components
of Colonel’s face.
12.
13. Ronald McDonald is a clown character used as the primary
mascot of the McDonald's fast-food restaurant chain
It was very successful, increasing sales by 30 percent fairly
quickly.
As part of character, Ronald McDonald, that looked much different
than the famed clown seen today.
This Ronald had a food tray for a hat and a paper cup for his nose,
but Smith says corporation executives were able to see the
possibilities for something even more iconic
Ronald Mcdonald was friendly shown with children, so their
mainly focus was to attract children to fastfood restaurants which
provides free toys too
14.
15. Poppin' Fresh, more widely known as the Pillsbury
Doughboy, is an advertising icon and mascot of
the Pillsbury Company, appearing in many of their
commercials
boy popping out of a
Tanttila imagined a living dough
Pillsbury Crescent Rolls can.
To distinguish the dough boy from the rolls, he gave it a
scarf, a chef's hat, two big blue eyes, a blush, and a soft,
warm chuckle when poked in the stomach
the Doughboy became the face of all Pillsbury-brand
products thanks to his popularity. Within three years of his
debut, 87% of consumers recognized him by name!