3. DatKnoSys’ Mission
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND REGISTRY, PRICES,…
Specialized in helping companies in the process of business decision making.
DatKnoSys merges internal and external data in order to enrich the information .
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY BUSINESS
SALES, Nº COSTUMERS,
ADVERTISING INVESTMENT ,…
POSTS IN SOCIAL MEDIA, BLOG ,
SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
PRESS RELEASES,…
EXTERNAL DATA
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8. Business Analytics services – Web Analytics
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• Metrics and reports implantation and definition.
• Traffic analysis and recommendations oriented to
objectives.
• Contents and conversations optimization.
• Combined dashboards and reports (online-offline).
• Search engines marketing optimization.
• Internal search engine optimization.
• Recommendation systems.
9. Business Analytics services – Social Media Analytics
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• Follow of social media accounts.
• Competitive Intelligence.
• Sentiment analysis.
• Users behaviour analysis.
10. Some proposals: Customers segmentation
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• Customers segments’ identification based in purchase recency,
frequency and monetary value (RFM).
• Segment analysis and composition.
• Follow customers movement between segments.
• Segment marketing strategy definition.
11. . Some proposals: Web Analytics
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• Product sales analysis, conversion and profitability with actions
proposal.
• Product recommendation system adapted to users and segments
promoting up-selling and cross-selling.
• SEM optimization: keywords analysis and optimization of the invest
plan in SEM.
12. Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
to understand what are happening
We suggest you
the actions that you can realize
Let you decide
with the maximum information
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