Brief introduction into history of Leshop.ch and its connection with Migros.

1. Migros and
LeShop.ch
Subject: Strategic Management
Professor: Pablo Hafner
Presented by: Daria Chizhova
16.09.2011

2. Table of Content
 Migros
 Story and Facts
 LeShop.ch
 Story and Facts
 Migros + LeShop = Added Value

3. Migros (1)
 One of the largest Swiss enterprises, its largest
supermarket chain and largest employer
 The name comes from the French "mi" for half or mid-way
and "gros", which means wholesale
 Migros was founded in 1925 in Zürich as a private
enterprise by Gottlieb Duttweiler
 Migros sells neither alcoholic beverages nor cigarettes in
its flagship supermarkets
 Migros does not stock pornographic magazines of any
level of explicitness

4. Migros (2)
 Migros – supermarkets
 LeShop.ch Migrol – petrol stations
 M-electronics – electronics retail
stores and internet music download
service
 OBI – Do it yourself stores
 FitnessPark – fitness centres
 Do it+Garden Migros – Do it yourself
stores
 Micasa – furniture stores
 MigrosBank – bank (it is the fifth-largest
in Switzerland)
 Golfpark – public golf courses
 Change Migros – currency exchange
 Ex Libris – bookshops
 Migros Klubschule – adult
education centres
 SportXX – sports shops
 Eurocentres – language schools
 Chocolat Frey – chocolate
manufacture
 Migros Magazin – the company's
sales magazine
 Hotelplan – holidays company
 Florissimail – postal flower service
 Monte Generoso Railway, railway
owned by Migros

5. Migros (3)
 To my surprise:
 Globus Group became part of Migros in 1997
 Interio – furniture stores
 Globus – department stores
 Globus Herren – menswear stores
 Office World – office supplies (not the British Office
Worlds, owned by Staples)
 Globi – a cartoon character who is mascot of the
Globus Group, often refers as Switzerland's Mickey
Mouse

7. LeShop.ch (1)
 LeShop.ch was created in 1998, bought by Migros in
2006
 LeShop.ch is one of Europe's largest online grocery
stores (groceries and other essentials, articles for
home and hobby)
 In the first quarter of 2006, the first one to achieve
break-even after Great Britain's Tesco.com
 LeShop.ch delivers to almost all Swiss regions
(around 83% of households)
 The majority of customers are young families and
professionally active people

8. LeShop.ch (2)
 From the beginning of 2010 more
than 12000 types of goods can be
order through the Iphone
application
 LeShop. Ch pursuing ecologically
friendly intentions by saving the
energy and decreasing the usage of
private transport which therefore
means the decrease of CO2
emission in the air
 With all the saved energy you could
support a small city as Sion for a
year

9.  h

10. LeShop.ch as an added
value
 Turned out that LeShop.ch became an
added value for Migros as they
 Increased the area of operation (more than 80%
of Switzerland with deliveries)
 LeShop.ch serves about 50 000 families
 Provides them with more than 200 tones of
products
 Those prefer who don’t like queues or don’t
have time to shop during the day

11. Bibliography
 http://www.nashagazeta.ch/news/11102
 http://www.nashagazeta.ch/node/9006
 http://en.wikipedia.org/wiki/Migros
 http://en.wikipedia.org/wiki/LeShop.ch
 http://www.youtube.com/watch?v=AwAh8KM8s
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12. Thanks for
attention!
Shop and enjoy!
I deserve no questions, please! 