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COURSE LEADER: Maria Jaber
VERBAL DNA
HERITAGE ITALIAN ARTISANAL
SUBTLETIES ELEGANCE
VERBAL DNA
MARBLE TEXTURE NATURAL( WOOD)
NON VERBAL DNA
NON VERBAL DNA
MONOCHROMES WITH SUBTLE TOUCH OF COLOR OR PRINT
ICONIC ELEMENTS
GANCINO BURGUNDY COLOR
ANALYSIS
HERITAGE ART
ANALYSIS
RENAISSANCE COLOR PALETTE OF FLORENCE
ANALYSIS
RENAISSANCE ART ANDARCHITECTURE IN FLORENCE
MY PARIGI PALETTE: THE CUSTOMER
Classic, understated style, interest in fashion.
No logo trend +brand recognition
MY PARIGI PALETTE: WINDOW DISPLAY
Leonardo Da vinci “Divina Proporzione”
MY PARIGI PALETTE: WINDOW DISPLAY
MY PARIGI PALETTE: WINDOW DISPLAY
MY PARIGI PALETTE: WINDOW DESIGN
Customer Customiza-on Process
Walkthrough
MY PARIGI PALETTE: INTERIOR DISPLAY
MY PARIGI PALETTE: INTERIOR DISPLAY
MY PARIGI PALETTE: THE PALETTE BOX
MY PARIGI PALETTE: THE PALETTE BOX
THANK YOU &GRAZIE
REFERENCES
http://www.ferragamo.com/shop/it/ita
http://www.ferragamo.com/museo/it/ita
http://thebwd.com/salvatore-ferragamo-yellow-summer-window-display/
http://fashionstyleguru.wordpress.com/2012/08/13/ferragamo-salvatore-ever-heard-of-the-cage-heel-it-was-designed-by-
salvatore-ferragamo/
http://www.lostudiodesign.it/works/design/salvatore-ferragamo/
http://l.facebook.com/lsr.php?u=http%3A%2F%2Fwww.mensfashionmagazine.com%2Fstyle-icon-hugh-
jackman&ext=1414354967&hash=Acm2u058O4EiUJ npHjijHB6d9oZKYrbTS7YptdwLBWQ76A
http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz
http://www.mensfashionmagazine.com/style-icon-hugh-jackman
http://www.pinterest.com/search/pins/?q=salvatore%20ferragamo&term_meta%5B%5D=ferragamo%7Ctyped&term_meta%5B
%5D=salvatore%7Cguide%7Cword%7C1&add_refine=salvatore%7Cguide%7Cword%7C1
http://whiteshoe.ferragamo.com/
https://www.youtube.com/watch?v=KEy05z0hnA4
http://www.jornada.unam.mx/2006/06/25/sem-stefania.html
http://luxuryavenue.com/boutique/salvatore-ferragamo-cabos/
http://www.designboom.com/history/ferragamo.html
http://es.louisvuitton.com/esp-es/homepage
http://www.choo247.com/
https://artofthetrench.burberry.com/
http://www1.bloomingdales.com/shop/ferragamo?id=11943
http://www.torontolife.com/tag/store-guide/page/2/
http://instagram.com/ferragamo?modal=true
REFERENCES
BIBLIOGRAPHY
Stefania Ricci and Salvatore Ferragamo (1992)SALVATORE
FERRAGAMO: THE ART OF THE SHOE 1898.1960
S. Ricci NAspesi (2005) LUSSO &AUTARCHIA; SALVATORE
FERRAGAMO E GLI ALTRI CALZALAI ITALIANI ,Sillabe.
VIDEOGRAPHY
http://vimeo.com/56648090
http://vimeo.com/13799651
http://vimeo.com/31320489
http://vimeo.com/36675884
https://vimeo.com/80188933
https://vimeo.com/68182401

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