Local search allows users to conduct geographically constrained searches against structured business listings databases. Over 40% of internet searches have local intent by including a location. Local search results include a 10-box, 3-box, one-box, or zip code box displaying business names, URLs, phone numbers, addresses, and other information. To optimize for local search, businesses should include their physical address on all pages, add phone numbers and directions, link to their Google Maps listing, and use location keywords in titles and internal links. Local search algorithms differ from general search and proximity to search terms impacts results.