The document outlines Darrell W. Gunter's presentation to CESSE on understanding the global marketplace. The presentation covers developing a global strategy, conducting a GAP analysis to identify weaknesses, creating a performance dashboard to track KPIs, and next steps of implementing the strategic plan and reviewing/reassessing progress. The goal is to help companies understand and succeed in the global market.
1. READERS
ARE
FUNDAMENTAL:
UNDERSTANDING
THE
GLOBAL
MARKETPLACE
CESSE
ANNUAL
MEETING
LOUISVILLE,
KENTUCKY
Darrell
W.
Gunter
President
&
CEO
Gunter
Media
Group
July
25,
2012
7/28/12
GMG
Company
ConfidenMal
1
2. TODAY’S
DISCUSSION
• PPP
–
Purpose,
Process
&
Payoff
• Intro
• Strategy
• GAP
Analysis
• Performance
Dashboard
• Your
Global
strategy
• Key
Tools
&
Books
• Next
Steps
7/28/12
GMG
Company
ConfidenMal
2
3. A
new
scien)fic
truth
does
not
triumph
by
convincing
its
opponents
and
making
them
see
the
light,
but
rather
because
its
opponents
eventually
die,
and
a
new
genera)on
grows
up
that
is
familiar
with
it.
-‐ Max
Planck
Age,
Ageing
and
Age
Structure
in
Science
(Chicago:
The
University
of
Chicago
Press,
p.
514,
1973).
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GMG
Company
ConfidenMal
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10. KEY
TOOLS
&
BOOKS
• GAP
Analysis
Tools
• Performance
Dashboards
• Performance
EvaluaMon
tools
• Books
– Kill
the
Company
• Lisa
Bodell
– Out
Think
the
CompeMMon
• Kaihan
Krippendorff
7/28/12
GMG
Company
ConfidenMal
11
11. NEXT
STEPS
• Conduct
a
GAP
Analysis
• Establish
a
global
strategy
• Create
a
performance
dashboard
• Involve
the
enMre
team
• Tie
to
performance
review
program
• Implement,
Review,
Reassess
and
Reengage
• Good
luck!
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GMG
Company
ConfidenMal
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12. THANK
YOU!
DARRELL
W.
GUNTER
PRESIDENT
&
CEO
GUNTER
MEDIA
GROUP
LLC
D.GUNTER@GUNTERMEDIAGROUP.COM
+1.973.454.3475
7/28/12
GMG
Company
ConfidenMal
13