🤯 Social media gets 13.5 new users every second. And now stretch it to minutes, hours, and days! As you understand, you and your small business have a great opportunity to reach potential customers. Adsy shares 5 steps on how to fine-tune social media accounts for your company and how to monetize them.

1. ADSY
5 Steps to Social
Media for Small
Businesses +
Monetization Tips

2. Social media gain 13.5 new users every
second. The overall number of global
social media customers is 4.62 billion,
which equals 60% of the world's
population.
That brings us to the conclusion that
social media is a perfect channel to reach
your potential audience.

3. Why does your small
business need to run social
media?
78% of Gen Z discover brands via social media,
61% of Millennials learn about firms via social media,
56% of Gen X find companies via social media,
35% of Baby Boomers learn about companies via social media.
Take a look at these stats:
That means whatever audience your small business targets, you
can find it online using social media.
So, how do you ensure your communication and growth via social
media are the most effective? Continue reading to learn about the
five steps you should take.

4. 1. Choose social media
platforms
To understand what platforms are the most valuable for
you, you need to know your target audience.
You can check this graph to see where your TA is most
probably to spend their time.
For example, the fact that ​
​
76.1% of Instagram users
employ it to search for brands increases your chances
of getting new customers!

5. 2. See what your rivals
are doing & do it better
Jump on your competitors' pages.
Check if they employ the same networks as you.
See what social media platforms work better for
them.
Find out what content and activities work better for
them.
Brainstorm ideas and create a better strategy for
your company.
Track and analyze your results.
After you've made up your mind about the fitting
platforms:

6. 3. Create a content plan
and content
Instagram posts get a 1.18% engagement rate,
Instagram videos get a 1.5% engagement rate,
Instagram carousel posts get a 3.15% engagement
rate.
Based on your research, create a content strategy. That
means you need to decide on what content types you
are going to use, how often you will make posts, and
what social networks you will use.
For example, you can use statistics like this to make up
your mind and choose the most efficient type of content:

7. 4. Engage with your
audience
70% of businesses surveyed rely on social media for
customer engagement. That means you can
communicate with customers just like they do with their
family & friends.
That allows you to build tighter relationships with your
buyers, receive their feedback, and improve your
products based on it.

8. 5. Work with
influencers
Hootsuite reports that 51% of Gen Zers confirm that
they are more likely to purchase a product because a
celebrity recommended it.
Moreover, influencer marketing is such a huge thing
that it reaches 2.3 billion dollars for Instagram and 6.6
billion dollars for Youtube.
But no worries if you don’t have huge budgets for
influencer marketing. We recommend you cooperate
with micro-influencers (1,000-100,000 followers). With
them, you can get more beneficial conditions and reach
a more engaged audience.

9. How to
monetize
your social
media
Of course, the fact you are using social
media for your business leads to one logical
conclusion:
you engage with your audience,
you can advertise your products,
you can sell them to your
subscribers/followers.
Anyway, there is an additional option when
it comes to social media monetization. With
services like Adsy, you can do one extra
thing:
add your company's social media page(s),
publish third-party content there (you can
pick what posts fit your accounts),
get paid for doing this.

10. run social media profiles,
know their audience,
run a well-thought strategy.
Social media is now one of the primary
channels for brand research. To attract
customers and win their attention, small
businesses should:
With 4.62 billion users who spend around
2.27 hours per day on social media, it's a
perfect chance to reach your potential
customers.

11. ADSY
Email
support@adsy.com
Monetize your social
media accounts
with Adsy.
Website
adsy.com
LinkedIn
@Adsy - Guest Posting
Service