Call to action buttons can serve a variety of functions. After all, “Call To Action” is really a bit vague. All it means is that it’s main purpose is to get a visitor to your site to do something. That something could be adding a product to their shopping cart, downloading something, requesting information, or just about anything else. 1. CTA to generate Sales - Add to Cart Button 2. CTA to generate leads - Submit Button 3. Lead Nurturing CTA - View More Button 4. Social Sharing CTA - FB, Twitter, Linkedin Button 5. Close the Sale CTA - Book Now Button 6. Promote An Event CTA - Subscribe Button