1. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
- Late September2013
o Start contactingChurches forany possible spotswithintheirgiftfairs.
o Start withchurcheswhohave alreadyhave beeninpartnershipwithusbefore.
o Start lookinguplocationsforAlternative GiftFairsthathave never beenutilizedbefore.
o Start contactingchurchesand potential partnersthathave neverbeeninpartnership
withAgrosInternational.
o Create and start fillingoutthe listof churcheswhoare willingtobe partnerswithusthis
year.
 On the listmake sure to include
o The name of the church
o Contact Information
o Have theybeena previouspartnerbefore,how manycatalogs
didtheywantlast year
o Have theybeencontacted,whatwastheirverdict,statusof
decisionandhow manygiftcatalogsdo theywantto have
mailedtothem.
 Seattle PresbyteryAlternative Fair( usuallyheldatWallingfordPresbyterian
Church)
 Contact: KenSunoo, wallingfordpres@gmail.com
 When: End of November
 Note:Contactas soon as possible inordertohave a securedspotin
theirfair!
 Northshore UnitedCongregational Church
 Contact: Mary Miller,Email: marymiller1@frontier.com
 When:The firstSaturday inDecember
 Notes:Call/Email before Octobertogeta table at the fair!
 UniversityPresbyterianChurch
 Contact: EmilyBergstromwill provide contactinformation
 When:FirstSundayof December
 Note:Usuallystaffedbycurrentmembersof the UniversityPresbyterian
Church
 PlymouthUnitedCongregational
 Contact: ArdyBergman,Phone:206-725-1469,
ardyalberman@msn.com
 When:FirstSundayinDecember
 Note:Inpreviousyears,there were peoplewhowouldrathergive a
donationthe day-of the fair.Tryto have purchase cards, 3-4 itemsanda
couple catalogsthere soAgrosrepresentativescanstill be informedof
productsand gifts,andthe donorscan make theirdonationthatdayif
theydesire todoso.
 The Mosaic Fellowship( Spokane)
 Note:lastyeartheyhad askedfor 15 catalogs
 Contact: (509)-747-3007
 Note:thisyeartheyhave askedfor50 giftcatalogs!

2. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
 Creekside CovenantChurch( Redmond)-15catalogs
 Contact:425-376-1111, Email:office@ecreekside.com
 SuzannaHoke ( Bidwell MemorialPresbyterianChurch,inChicoCaliforina)
 Note:Last yeartheyhad askedfor 30 catalogs
 Contact: (530)-343-1484 email susanna.hoke@gmail.com
 Note:Thisyeartheyhave askedfor 40 giftcatalogs!
 Clearview Foursquare Church
 Note:Last year-10 catalogswere distributed
 Contact: (360)-668-6033
 Note:Theydo like tohave samples,soinfuture yearsaskif theywould
like tohave a sample first
o Have to senda sample outtothemfirstbefore theywill make a
decision.
 The EpiphanyParishof Seattle
 Note:Theyhad ordered15 giftcatalogsfrom uslast year
 Email:epiphanyparish@epiphanyseattle.org
 Note:EmilyBergstromwill contact the leadatthischurch.
 The Mercer IslandCovenant Church
 Note:Theyordered 10 catalogslastyear
 Contact:Telephone:(206) 232-1015
 Note:KathyRiperhas alreadyrequested15 giftcatalogs
 CalvaryChurch ( Richland,WA)
 Note:Had 8 catalogslastyear
 Contact: telephone (509)-736-2086
 Northshore BaptistChurch( Kirkland,Washington)
 Note:Had 6 catalogslastyear
 Contact: (425) 821-5252
 EverettFirstPresbyterianChurch( Everettt)
 Contact: (425)-259-7139
o Email:info@firstpreschurch.com
o Note:Theyalreadyagreed tohave five giftcatalogs
- Start movingtowardspotential first-time partners
 Mars Hill Ballard
 Contact: (206) 816-3500
 See if there are potential connectionswithinourcompany
 Note:Notthe bestmatch, infuture yearslooktowardsonlyconnections
withintheircommunitygroups.
The CityChurch (Bell-townCampus)
 Contact: (425)-803-3233
 See if there are potential connectionswithinourcompany
 Note- Lookonlythroughconnectionsandcommunitygroups, notthe
bestmatch for us.
 BethanyCommunityChurch
 Contact: (206)- 524-9000
 Note:Theyhad five catalogslastyear, notallowedto be ondisplaybut
will handthemoutto people whodesire tohave one.

3. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
 Eastside ChristianCommunityChurch
 Contact: telephone:(425)-747-0889
 Note:Darcy has a connection,He will checktosee if the pastoris still at
that church.
 The City Church( KirklandCampus)
 Contact: Telephone: (425)-803-3233
 Note:Nota compatible match,forfuture yearsif thisisan optionmake
sure to lookthroughcommunitygroupsspecifically.
 Mars Hill ( BellevueCampus)
 Contact: Telephone- (206)-816-3805
 Note:Nota compatible match,forfuture yearsif thisbecomesaviable
optionmake sure to lookthroughonlythe communitygroups.
 Seattle PacificUniversity (Officesof MajorPrograms)
 Office of Theology
o Contact: (206)-281-2342
o Note:Theyhave agreedtohave 10 giftcatalogson display
 Otheroffices
o School of BusinessandEconomics
 Contact: (206)-281-2970
 Note:Most officeswillnotmindhavingextracatalogs
on display, willhave todouble-checkwitheach
individualoffice butdoesnotseemtobe an issue.
o Science Building
 Contact: 206-281-2797
 Note:Most officeswillnotmind havingextracatalogs
on display,willhave todouble-checkwitheach
individualoffice butdoesnotseemtobe an issue.
o School of Psychology
 Contact: 206-281-2918
 Note:Most officeswillnotmindhavingextracatalogs
on display,willhave todouble-checkwitheach
individualoffice butdoesnotseemtobe an issue.
School of Exercise Science
 Contact: (206)-281-2081
 Note:Most officeswillnotmindhavingextracatalogs
on display,willhave todouble-checkwitheach
individualoffice butdoesnotseemtobe an issue.
 Note:Darcy has a connectionwithaprofessorwhois
headof the Exercise Science department
o The Art Center
 Contact: (206)-281-2079
 Note:Most officeswillnotmindhavingextracatalogs
on display,willhave todouble-checkwitheach
individualoffice butdoesnotseemtobe an issue.
o The MathematicsDepartment
 Contact: (206)-281-2140

4. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
 Note:Most officeswillnotmindhavingextracatalogs
on display,willhave todouble-checkwitheach
individualoffice butdoesnotseemtobe an issue.
 Seattle PacificUniversity ( AshtonHall)
o Contact: Matt Cox ( ResidentLife Coordinator)
o Note:Darcy has connectionwithMattCox
 CenterOf StudentMinistry( Seattle PacificUniversity)
o Contact: DebNorndorf ( supervisorof studentministry)
o Note:Darcy has a connectionwithDebNorndof
 Universityof Washington’sCatholicNewmanCenter
o Contact: JudyAlvin&PeerMinisters,(206)-527-5072
o http://www.uwnewman.org
o Contact thembefore the endof October
 LynwoodChurch
o Contact: Samuel Youn(206)-714-1426
o Notes:theydonot have giftfairs,butpotentiallycould be
willingtohave catalogsondisplayorinhand.
 StreetBeanEspresso
o Contact information: Telephone:(206)- 708-6803
o Note:Last yeartheyhad 10 giftcatalogsand one stand display
 Café’Lusso
o Contact information:(425)-284-2327
o Note:Microsoftemployeesare frequentvisitorsatthiscoffee
house
 Thiscouldbe a great targetmarketif we can getin
partnershipwiththem.
 Otherbusinesses
o U.S Bank
o Chase
o MollyMoon Ice CreamParlor
 Swirl ( FrozenYogurt)
 Menchies( FrozenYogurt)
o Top PotDonuts
o StreetBean EspressoinBelltown
o GreenBeanExpressoinGreenwood
o Café’Lusso- Microsoftemployeesgettheircoffee fromthis
Café’
o GwinnCommons-( Chester/Mark)
 Start askinginterns/studentstobringideastocampus
 See if eachflooron campus wouldbe willingtobuyone giftfromthe
Agrosgifttree.
 Word of Mouth ( Askyour friends,families,classmatesonwhetherthey
wouldbe willingtodonate andthenask themto asktheirfriends,co-
workersetcon whethertheywouldbe willingtodonate.Itisa causal of
chainand effect!)

5. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
o Note:Thisisa simple andbasicwayto do marketing, but
anythingcountsandthiscould turnout to be an effective
method.
 Start puttinguppostersaroundtown?Couldpotentiallywork!
 See if there isroom to promote the One SeedGiftcatalogsthrough
campusactivities
o Group/Gather/KSPU/Gwinnbulletins
 Note:KSPUwouldbe a great wayto reach students,but
youmay have to pay moneytoget a spoton theirradio
show.
 Notsure if we are preparedtopay at all for a
spot
 Try to go the publicservice announcement
route,youhave close relationswiththe KSPU
staff.
 Once you have thisestablished,talktoRoberto
and Anne fora suggestedwordingforaradio
blurb.
o Urban Involvement
 OrganizationwithinSPUthathelpsstudentsget
connectedwithinthe communityof Seattle sothis
couldpotentiallybe anincrediblygreatsource!
 HolidayPartiesandprovide agivingtree fromAgros International.
 Establishwhichideasare goingtobe broughtby the Work Study
studentstotheirrespective campuses.
 Continue contactingchurchesandbusinessesaboutpotential partnerships.
 Note:If churchesor businessesdonotrespondrightaway,give thema
fewdaysto a weekandthenfollow upwith anemail or a phone call.
o If churches decide thattheydonot wantto have our catalogs
on display,make sure tobe thankful anyways.Thiscould
potentiallyopenupthe doorforfuture yearsto have catalogs
withintheirchurch.
 Keepthe Boardupdatedon the progressionof the project
o October 2013
 Have listof churchesandpartnerswho are willingtobe inpartnershipwithus
for the One SeedGiftCatalogestablished
 Keepaddingadditionalchurcheswe findthroughoutthe processand
subtract churchesthat change theirmindsonbeingpartnerswithus
 Setup meetingswiththe donorrelationsteamtoreceive updates.
 Start workingtowardshavingthe One SeedGiftCatalogmailedoutto
churcheswhohave alreadyconfirmedthattheywill be inpartnership.
o Get a total count of catalogsthat will be needed atthispoint.
o Thisis whenkeepingtabsplaysanextreme importance,
because we donot wantto sendthe wrong amountof catalogs
to the wrongchurch.
o Have to referback to the organized,structuredlistthatshould
be constantlyeditedthroughoutthisprocess.

6. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
o
 Sendoutweeklyupdatestootherboardmembers.
 Searchfor volunteerswhoare willingtohelpwiththe giftcatalog.
 Contact JWAV volunteersandkindlyask fortheirassistance forthe gift
catalog inthe upcomingholidayseason.
o Note:It isaboutkeepingavaluedrelationshipwiththese
donors,notabout the service thatwe are hopingthattheywill
provide.
 If theycannotbe of assistance thisyear,thankthem
regardlessandexpressgratitudetowardsthemfortheir
service inpreviousyears.
 These relationshipswiththese keysupportersare ones
that we wantto maintain.
 Try to contact themas soon as possible ( thisgivesthem
time to checktheircalendars)
 Evenif somethingcomesuplastminute still showthe
same kindnessandgratitude.
 Have an adequate amountof staff membersreadyto
workand volunteeratthe alternative giftcatalogs.
 Have the listof confirmedvolunteersfilledoutbythe
endof the October.
 Work on one page displays
o Have displaystandsorderedfromthe website thatwasused in
previousyearsat http://www.braesideddisplays.com
o Note:One-pagersshouldhave dimensionsof 8.5x11
o November2013
 Start editingprintmaterials andhave themupdated
 One page displayswithcatalog
 Church Bulletins blurbs
 Church Newsletterblurbs
 Editthe gifttags forthe giftgivingtrees
 Note:Tags shouldbe original andsimple.
 These tagswill be usedat the alternative giftfairs, sotheyshouldbe are
easyto follow soitreducesanyconfusion.
 Have giftcards printedoutandreadyfor whenitemsare boughtoff the
tree.
 Start assemblingthe packets of giftcatalogsandone- pagersthatwill be mailed
to the confirmedlistof partners.
 Try to have these packetsmailedoutbythanksgivingtoensure their
timelyarrival.
 Use the listof churchesthat was createdearlierthroughoutthe
marketingprocesstoconfirmthe total amountof giftcatalogsneeded
and where the giftcatalogs needtobe senttoo.
Checkinwith Donors andVolunteers
 See whatelse theyneedandwhatelse canbe done for them
 We have to make sure that they are all set on materialsandanswer
theirquestionsandconcerns.

7. 2013 One Seed Catalog Marketing Plan: The Plan to give Hope. Optimism.
Opportunity
 Checkinto see when theyplanonhostingtheirevents.
o See if theyneedanyassistance andcheckwhattheirtimeline
for eventsare.
 Compile the listof staff membersandvolunteerswhoare able towork
the alternative giftfairsand have thislistfinalizedbythe lastweekof
November.
o December2013
 If there are any packagesthatstill needtomailedthenwe needtosendthem
off as soonas possible!
 Checkto see if all the churcheshave what theywill needforthe upcoming
holiday season,andthen accommodate if there isaneedamongthe churches.
 Start lookingatotherarea business
 Hopefullytheyhave alreadyagreedtohelpus
o Start deliveringthe catalogstobusinessesinthe area.
 StreetBean Espresso
 GreenBean Espresso
 Café’ Lusso
 Apple Physical Therapy
 Einstein’sBrosBagels
 Have the card fulfillment schedule createdforourvolunteers
 Create orderfulfillmenttrackingformsfordonors
 Start workingonorderfulfillmenttrackingforms!
 Have basic “thankyou cards” printedandreadyto be provided
 Thenattendand staff alternative giftfairs
 Have enough staff memberstrained
 Gather enoughmaterial forthe giftfairs
 Senda quickthankyou to the organizeraftereachfairto the organizer,
(Thisisjustcommon courtesy,in additionitleavesagoodtaste in their
mouthfor havinguscome back in the nextyear.)
 Start fillingoutgiftcardorders!