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TEKST
SOCIAL MEDIA
JE WILT STARTEN OF JE BENT AL ONDERWEG
                                 WAT NU?
IN DE
        PRAKTIJK

GEEN CONNECTIE MET EIGEN IDENTITEIT
 GEEN CONNECTIE MET DE DOELGROEP
         ALLEEN ZENDEN
WIE IS...                              WAARDE                                   DOELGROEP                                 DOELEN
 1. WAAROM DOEN WIJ WAT WE DOEN?          WELKE WAARDE CREEREN WIJ? WAT MAAKT         WIE WILLEN WE BEREIKEN MET SOCIAL   WAT WILLEN WE BEREIKEN MET SOCIAL MEDIA?
                                          ONS GOED EN UNIEK?                          MEDIA?




 2. WAT ZIJN ONZE KERNWAARDEN




 3. WAT IS ONZE TONE OF VOICE




        METEN                                 KANALEN                                                CONTENT
WANNEER HEBBEN WE SUCCES? HOE METEN WE     WELKE SOCIAL MEDIA KANALEN ZETTEN WE IN?       WAAR KUNNEN WIJ OVER PRATEN?          WELKE CONTENT VAN EXTERNE PARTIJEN
SUCCES? HOE KUNNEN WE ONZE SOCIAL MEDIA    WELKE CONTENT ZETTEN WE PER KANAAL IN?                                               KUNNEN WE GEBRUIKEN?
INZET OPTIMALISEREN?
WIE ZIJN WIJ?
   WAAROM BESTAAN WIJ?
WAT ZIJN ONZE KERNWAARDEN?
 WAT IS ONZE TONE OF VOICE?
WAARDE
WELKE WAARDE CREËREN WIJ?
 WAT MAAKT ONS ZO GOED?
DOELGROEP
WIE WILLEN WE BEREIKEN?

                          7
DOELEN
     WAT WILLEN WE BEREIKEN?
HOE SLUIT DAT AAN OP ONZE “IK” EN DE
            DOELGROEP?
CONTEXT/CONTENT
  WAAR KUNNEN WIJ OVER PRATEN?
WELKE CONTENT VAN EXTERNE PARTIJEN
      KUNNEN WE GEBRUIKEN?
                               9
WEES
RELEVANT
PERSOONLIJK



        SHOWCASE
     LAAT ZIEN WAT JE DOET
     LAAT ZIEN WIE DAT DOET
HOE TEJEBEGINNEN
    LAAT CULTUUR ZIEN
12
FANS

MAAK GEBRUIK VAN JE FANS



                           13
BELOON JE FANS




            16
17
WERKNEMERS



MAAK GEBRUIK VAN JE WERKNEMERS
BLOGS/NIEUWS
GEEF EENS EEN MENING, VISIE OF START EEN DISCUSSIE OVER BRANCHE
                     GERELATEERDE TOPICS.




                                                                  19
INTERACTIE
21
KANALEN
WELKE KANALEN KIEZEN WIJ? WELKE CONTENT
    GEBRUIKEN WE VOOR WELK KANAAL?
METEN
WANNEER HEBBEN WE SUCCES? HOE KUNNEN WE
  ONZE SOCIAL MEDIA INZET OPTIMALISEREN?
WIE IS...                              WAARDE                                   DOELGROEP                                 DOELEN
 1. WAAROM DOEN WIJ WAT WE DOEN?          WELKE WAARDE CREEREN WIJ? WAT MAAKT         WIE WILLEN WE BEREIKEN MET SOCIAL   WAT WILLEN WE BEREIKEN MET SOCIAL MEDIA?
                                          ONS GOED EN UNIEK?                          MEDIA?




 2. WAT ZIJN ONZE KERNWAARDEN




 3. WAT IS ONZE TONE OF VOICE




        METEN                                 KANALEN                                                CONTENT
WANNEER HEBBEN WE SUCCES? HOE METEN WE     WELKE SOCIAL MEDIA KANALEN ZETTEN WE IN?       WAAR KUNNEN WIJ OVER PRATEN?          WELKE CONTENT VAN EXTERNE PARTIJEN
SUCCES? HOE KUNNEN WE ONZE SOCIAL MEDIA    WELKE CONTENT ZETTEN WE PER KANAAL IN?                                               KUNNEN WE GEBRUIKEN?
INZET OPTIMALISEREN?
KORTOM
        GEBRUIK DE GRID EN HERHAAL
ZORG DAT JE CONTENT AANSLUIT OP JE IDENTITEIT
          NODIG UIT TOT INTERACTIE
              MEET EN PAS AAN
PLANNING
DISCIPLINE

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Social Media presentatie, hoe te starten

  • 2. SOCIAL MEDIA JE WILT STARTEN OF JE BENT AL ONDERWEG WAT NU?
  • 3. IN DE PRAKTIJK GEEN CONNECTIE MET EIGEN IDENTITEIT GEEN CONNECTIE MET DE DOELGROEP ALLEEN ZENDEN
  • 4. WIE IS... WAARDE DOELGROEP DOELEN 1. WAAROM DOEN WIJ WAT WE DOEN? WELKE WAARDE CREEREN WIJ? WAT MAAKT WIE WILLEN WE BEREIKEN MET SOCIAL WAT WILLEN WE BEREIKEN MET SOCIAL MEDIA? ONS GOED EN UNIEK? MEDIA? 2. WAT ZIJN ONZE KERNWAARDEN 3. WAT IS ONZE TONE OF VOICE METEN KANALEN CONTENT WANNEER HEBBEN WE SUCCES? HOE METEN WE WELKE SOCIAL MEDIA KANALEN ZETTEN WE IN? WAAR KUNNEN WIJ OVER PRATEN? WELKE CONTENT VAN EXTERNE PARTIJEN SUCCES? HOE KUNNEN WE ONZE SOCIAL MEDIA WELKE CONTENT ZETTEN WE PER KANAAL IN? KUNNEN WE GEBRUIKEN? INZET OPTIMALISEREN?
  • 5. WIE ZIJN WIJ? WAAROM BESTAAN WIJ? WAT ZIJN ONZE KERNWAARDEN? WAT IS ONZE TONE OF VOICE?
  • 6. WAARDE WELKE WAARDE CREËREN WIJ? WAT MAAKT ONS ZO GOED?
  • 8. DOELEN WAT WILLEN WE BEREIKEN? HOE SLUIT DAT AAN OP ONZE “IK” EN DE DOELGROEP?
  • 9. CONTEXT/CONTENT WAAR KUNNEN WIJ OVER PRATEN? WELKE CONTENT VAN EXTERNE PARTIJEN KUNNEN WE GEBRUIKEN? 9
  • 11. PERSOONLIJK SHOWCASE LAAT ZIEN WAT JE DOET LAAT ZIEN WIE DAT DOET HOE TEJEBEGINNEN LAAT CULTUUR ZIEN
  • 12. 12
  • 13. FANS MAAK GEBRUIK VAN JE FANS 13
  • 14.
  • 15.
  • 17. 17
  • 19. BLOGS/NIEUWS GEEF EENS EEN MENING, VISIE OF START EEN DISCUSSIE OVER BRANCHE GERELATEERDE TOPICS. 19
  • 21. 21
  • 22.
  • 23.
  • 24. KANALEN WELKE KANALEN KIEZEN WIJ? WELKE CONTENT GEBRUIKEN WE VOOR WELK KANAAL?
  • 25. METEN WANNEER HEBBEN WE SUCCES? HOE KUNNEN WE ONZE SOCIAL MEDIA INZET OPTIMALISEREN?
  • 26. WIE IS... WAARDE DOELGROEP DOELEN 1. WAAROM DOEN WIJ WAT WE DOEN? WELKE WAARDE CREEREN WIJ? WAT MAAKT WIE WILLEN WE BEREIKEN MET SOCIAL WAT WILLEN WE BEREIKEN MET SOCIAL MEDIA? ONS GOED EN UNIEK? MEDIA? 2. WAT ZIJN ONZE KERNWAARDEN 3. WAT IS ONZE TONE OF VOICE METEN KANALEN CONTENT WANNEER HEBBEN WE SUCCES? HOE METEN WE WELKE SOCIAL MEDIA KANALEN ZETTEN WE IN? WAAR KUNNEN WIJ OVER PRATEN? WELKE CONTENT VAN EXTERNE PARTIJEN SUCCES? HOE KUNNEN WE ONZE SOCIAL MEDIA WELKE CONTENT ZETTEN WE PER KANAAL IN? KUNNEN WE GEBRUIKEN? INZET OPTIMALISEREN?
  • 27. KORTOM GEBRUIK DE GRID EN HERHAAL ZORG DAT JE CONTENT AANSLUIT OP JE IDENTITEIT NODIG UIT TOT INTERACTIE MEET EN PAS AAN