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How	
  to	
  Optimize	
  
Your	
  Blog	
  for	
  Speed	
  
three	
  simple	
  steps	
  to	
  boost	
  your	
  load	
  
times	
  and	
  keep	
  your	
  visitors	
  happy	
  
By	
  Danny	
  Brown	
  
What	
  slows	
  a	
  blog	
  down?	
  

Web	
  host	
  
Plug-­‐ins	
  

Design	
  
“All	
  the	
  
things	
  a	
  
blogger	
  
needs”	
  	
  
Why	
  does	
  speed	
  matter?	
  
4	
  reasons	
  why	
  you	
  want	
  to	
  be	
  F.A.S.T.	
  

F	
  

•  FACT	
  Almost	
  75%	
  of	
  web	
  users	
  expect	
  a	
  site	
  to	
  
load	
  in	
  less	
  than	
  three	
  seconds	
  

A	
  

•  AUDIENCES	
  are	
  increasingly	
  on	
  mobile	
  browsers	
  
and	
  expect	
  a	
  seamless	
  experience	
  

S	
  
T	
  

•  SEO	
  Google	
  will	
  punish	
  slow	
  performance	
  sites	
  
•  TECHNOLOGY	
  is	
  evolving	
  and	
  HTML5	
  is	
  driving	
  
performance.	
  Don’t	
  let	
  your	
  blog	
  be	
  leM	
  behind.	
  
So	
  how	
  can	
  you	
  optimize	
  your	
  blog?	
  
thankfully,	
  it’s	
  not	
  as	
  difficult	
  as	
  you	
  might	
  think	
  

In	
  fact,	
  even	
  liPle	
  
kiPens	
  could	
  
probably	
  do	
  this!	
  
Let’s	
  get	
  started	
  
opKmizing	
  your	
  blog	
  load	
  Kme	
  in	
  three	
  easy	
  steps	
  
Phase	
  one:	
  using	
  a	
  CDN	
  	
  
content	
  delivery	
  network	
  

•  Eases	
  load	
  on	
  your	
  web	
  host’s	
  server	
  
•  Offers	
  your	
  blog	
  speed	
  and	
  reliability	
  
•  Takes	
  care	
  of	
  a	
  blog’s	
  heavy	
  liMing	
  –	
  images,	
  media,	
  traffic	
  -­‐	
  so	
  
you	
  can	
  concentrate	
  on	
  the	
  content	
  

And	
  the	
  best	
  CDN	
  partners	
  have	
  flat	
  rates	
  depending	
  
on	
  your	
  needs	
  
Recommendation:	
  MaxCDN	
  
cost-­‐effecKve,	
  easy	
  set	
  up,	
  great	
  support,	
  WordPress	
  friendly	
  

www.maxcdn.com	
  
Step	
  one:	
  create	
  a	
  MaxCDN	
  account	
  
it’s	
  as	
  easy	
  as	
  clicking	
  the	
  “Sign	
  Up”	
  buUon	
  
Step	
  two:	
  Choose	
  payment	
  option	
  
and	
  unless	
  you	
  have	
  a	
  lot	
  of	
  traffic	
  from	
  Asia,	
  remove	
  the	
  Asia	
  
Zone	
  before	
  compleKng	
  payment	
  
Step	
  three:	
  create	
  a	
  Zone	
  
a	
  “zone”	
  is	
  your	
  blog	
  –	
  most	
  bloggers	
  will	
  be	
  good	
  with	
  a	
  Pull	
  
Zone,	
  but	
  compare	
  the	
  different	
  zones	
  to	
  determine	
  your	
  need	
  
Step	
  four:	
  this	
  is	
  your	
  Pull	
  Zone	
  URL	
  
you	
  will	
  need	
  this	
  for	
  your	
  CDN	
  connecKon	
  to	
  your	
  blog	
  
Step	
  Live:	
  enable	
  Robots.txt	
  for	
  SEO	
  
this	
  will	
  ensure	
  Google	
  conKnues	
  to	
  index	
  your	
  blog	
  properly	
  
Phase	
  two:	
  using	
  a	
  caching	
  plug-­‐in	
  	
  
creates	
  staKc	
  HTML	
  files	
  to	
  show	
  visitors	
  instead	
  of	
  processing	
  
heavier	
  PHP	
  scripts	
  (makes	
  your	
  blog	
  “lighter”)	
  

•  Offers	
  visitors	
  a	
  faster	
  load	
  
•  Reduces	
  the	
  amount	
  of	
  calls	
  your	
  blog	
  makes	
  to	
  web	
  servers	
  
•  Helps	
  keep	
  your	
  blog	
  running	
  if	
  you	
  experience	
  heavier	
  traffic	
  
(a	
  viral	
  post,	
  for	
  example)	
  

Most	
  caching	
  plug-­‐ins	
  can	
  be	
  confusing	
  to	
  set	
  up	
  –	
  not	
  
this	
  combinaKon,	
  though	
  
Recommendation:	
  WP	
  Super	
  Cache	
  
easy	
  set	
  up,	
  no	
  real	
  tech	
  knowledge	
  needed,	
  lighter	
  than	
  many	
  
other	
  caching	
  plugins	
  

www.wordpress.org/
plugins/wp-­‐super-­‐
cache	
  
Step	
  one:	
  install	
  WP	
  Super	
  Cache	
  	
  
two	
  simple	
  choices	
  –	
  download	
  and	
  install	
  or	
  search	
  and	
  install	
  

•  Download	
  and	
  install	
  for	
  those	
  who	
  prefer	
  manual	
  FTP	
  uploads	
  
•  Search	
  and	
  install	
  for	
  those	
  who	
  prefer	
  auto	
  install	
  from	
  their	
  
WordPress	
  dashboard	
  

The	
  choice	
  is	
  completely	
  yours	
  
Step	
  one:	
  download	
  and	
  install	
  
manual	
  install	
  for	
  those	
  who	
  prefer	
  FTP	
  uploads	
  
Step	
  one:	
  search	
  and	
  install	
  
auto	
  install	
  for	
  those	
  who	
  prefer	
  the	
  WordPress	
  dashboard	
  
Step	
  two:	
  activate	
  and	
  go	
  to	
  settings	
  
make	
  sure	
  you	
  just	
  select	
  EASY,	
  Caching	
  On,	
  and	
  then	
  Update	
  
Status	
  to	
  turn	
  on	
  caching	
  
Step	
  three:	
  test	
  the	
  cache	
  is	
  on	
  
click	
  the	
  Test	
  Cache	
  buUon	
  –	
  you	
  should	
  see	
  the	
  box	
  below	
  if	
  
it’s	
  working.	
  If	
  not,	
  use	
  the	
  Support	
  Form	
  link	
  in	
  the	
  main	
  
se^ngs	
  
Step	
  four:	
  bypass	
  CDN	
  option	
  
we’re	
  going	
  to	
  be	
  using	
  a	
  clean,	
  lighter	
  CDN	
  connecKon	
  than	
  
WP	
  Super	
  Cache’s	
  own	
  built-­‐in	
  opKon.	
  Make	
  sure	
  the	
  following	
  
opKons	
  are	
  checked	
  on	
  the	
  CDN	
  tab.	
  
Phase	
  three:	
  using	
  a	
  CDN	
  linker	
  	
  
a	
  CDN	
  linker	
  will	
  connect	
  your	
  MaxCDN	
  URL	
  to	
  WP	
  Super	
  Cache	
  
for	
  a	
  lighter,	
  easier	
  set-­‐up	
  

•  Easier	
  set-­‐up	
  than	
  built-­‐in	
  CDN	
  linkers	
  
•  Simple	
  install	
  and	
  URL	
  se_ng	
  
•  Bypasses	
  technical	
  knowledge	
  needed	
  to	
  op`mize	
  built-­‐in	
  
cache	
  plug-­‐in	
  CDN	
  se_ngs	
  

It’s	
  so	
  simple	
  even	
  I	
  can	
  do	
  it	
  –	
  and	
  that’s	
  saying	
  
something!	
  
Recommendation:	
  CDN	
  Linker	
  Lite	
  
One	
  simple	
  install,	
  one	
  simple	
  copy/paste	
  MaxCDN	
  URL,	
  and	
  
you’re	
  set!	
  

www.wordpress.org/
plugins/ossdl-­‐cdn-­‐
off-­‐linker	
  
Step	
  one:	
  install	
  CDN	
  Linker	
  Lite	
  	
  
two	
  simple	
  choices	
  –	
  download	
  and	
  install	
  or	
  search	
  and	
  install	
  

•  Download	
  and	
  install	
  for	
  those	
  who	
  prefer	
  manual	
  FTP	
  uploads	
  
•  Search	
  and	
  install	
  for	
  those	
  who	
  prefer	
  auto	
  install	
  from	
  their	
  
WordPress	
  dashboard	
  

The	
  choice	
  is	
  completely	
  yours	
  
Step	
  two:	
  activate	
  and	
  go	
  to	
  settings	
  
copy	
  the	
  URL	
  from	
  your	
  MaxCDN	
  Pull	
  Zone	
  and	
  paste	
  in	
  the	
  
Linker	
  Lite	
  CDN	
  URL	
  box	
  (including	
  the	
  hUp://	
  prefix)	
  and	
  save	
  
changes	
  
And	
  that’s	
  it!	
  
you’ve	
  set	
  up	
  CDN	
  opKmizaKon	
  and	
  have	
  it	
  running	
  at	
  opKmal	
  
performance	
  through	
  a	
  caching	
  set-­‐up	
  	
  	
  

•  You	
  can	
  test	
  your	
  loading	
  `mes	
  immediately	
  –	
  you	
  should	
  see	
  	
  
a	
  major	
  improvement	
  
•  Within	
  a	
  couple	
  of	
  hours,	
  you	
  can	
  start	
  to	
  see	
  the	
  results	
  inside	
  
your	
  MaxCDN	
  dashboard	
  
•  Once	
  you’re	
  comfortable	
  with	
  your	
  first	
  installa`on,	
  you	
  can	
  
look	
  to	
  op`mize	
  other	
  domains	
  with	
  the	
  same	
  set-­‐up	
  

Of	
  course,	
  the	
  proof,	
  as	
  they	
  say,	
  is	
  in	
  the	
  pudding	
  
Speed	
  test	
  one:	
  before	
  CDN	
  caching	
  
Note	
  the	
  load	
  Kme	
  –	
  3.86	
  seconds.	
  This	
  is	
  NOT	
  good	
  
Speed	
  test	
  two:	
  after	
  CDN	
  caching	
  
Note	
  the	
  load	
  Kme	
  –	
  1.15	
  seconds.	
  A	
  reducKon	
  of	
  more	
  than	
  
TWO	
  THIRDS	
  in	
  load	
  Kme!	
  	
  
So,	
  to	
  recap	
  –	
  to	
  optimize	
  your	
  blog	
  
in	
  three	
  easy	
  and	
  non-­‐technical	
  (for	
  the	
  most	
  part)	
  steps	
  

•  Create	
  a	
  MaxCDN	
  account	
  
•  Install	
  WP	
  Super	
  Cache	
  
•  Install	
  CDN	
  Linker	
  Lite	
  
•  Combine	
  the	
  three	
  together	
  

And	
  the	
  result?	
  
SUPER	
  HAPPY	
  BLOGGING	
  KITTENS!	
  
(oh,	
  and	
  blog	
  readers	
  and	
  visitors	
  too…)	
  

The	
  faster	
  the	
  site,	
  
the	
  happier	
  the	
  
kiPen.	
  True	
  story.	
  
Thank	
  you,	
  and	
  happy	
  blogging!	
  
Danny	
  Brown	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.dannybrown.me	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  @DannyBrown	
  

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How to Optimize Your Blog for Faster Loading in Three Easy Steps

  • 1. How  to  Optimize   Your  Blog  for  Speed   three  simple  steps  to  boost  your  load   times  and  keep  your  visitors  happy   By  Danny  Brown  
  • 2. What  slows  a  blog  down?   Web  host   Plug-­‐ins   Design   “All  the   things  a   blogger   needs”    
  • 3. Why  does  speed  matter?   4  reasons  why  you  want  to  be  F.A.S.T.   F   •  FACT  Almost  75%  of  web  users  expect  a  site  to   load  in  less  than  three  seconds   A   •  AUDIENCES  are  increasingly  on  mobile  browsers   and  expect  a  seamless  experience   S   T   •  SEO  Google  will  punish  slow  performance  sites   •  TECHNOLOGY  is  evolving  and  HTML5  is  driving   performance.  Don’t  let  your  blog  be  leM  behind.  
  • 4. So  how  can  you  optimize  your  blog?   thankfully,  it’s  not  as  difficult  as  you  might  think   In  fact,  even  liPle   kiPens  could   probably  do  this!  
  • 5. Let’s  get  started   opKmizing  your  blog  load  Kme  in  three  easy  steps  
  • 6. Phase  one:  using  a  CDN     content  delivery  network   •  Eases  load  on  your  web  host’s  server   •  Offers  your  blog  speed  and  reliability   •  Takes  care  of  a  blog’s  heavy  liMing  –  images,  media,  traffic  -­‐  so   you  can  concentrate  on  the  content   And  the  best  CDN  partners  have  flat  rates  depending   on  your  needs  
  • 7. Recommendation:  MaxCDN   cost-­‐effecKve,  easy  set  up,  great  support,  WordPress  friendly   www.maxcdn.com  
  • 8. Step  one:  create  a  MaxCDN  account   it’s  as  easy  as  clicking  the  “Sign  Up”  buUon  
  • 9. Step  two:  Choose  payment  option   and  unless  you  have  a  lot  of  traffic  from  Asia,  remove  the  Asia   Zone  before  compleKng  payment  
  • 10. Step  three:  create  a  Zone   a  “zone”  is  your  blog  –  most  bloggers  will  be  good  with  a  Pull   Zone,  but  compare  the  different  zones  to  determine  your  need  
  • 11. Step  four:  this  is  your  Pull  Zone  URL   you  will  need  this  for  your  CDN  connecKon  to  your  blog  
  • 12. Step  Live:  enable  Robots.txt  for  SEO   this  will  ensure  Google  conKnues  to  index  your  blog  properly  
  • 13. Phase  two:  using  a  caching  plug-­‐in     creates  staKc  HTML  files  to  show  visitors  instead  of  processing   heavier  PHP  scripts  (makes  your  blog  “lighter”)   •  Offers  visitors  a  faster  load   •  Reduces  the  amount  of  calls  your  blog  makes  to  web  servers   •  Helps  keep  your  blog  running  if  you  experience  heavier  traffic   (a  viral  post,  for  example)   Most  caching  plug-­‐ins  can  be  confusing  to  set  up  –  not   this  combinaKon,  though  
  • 14. Recommendation:  WP  Super  Cache   easy  set  up,  no  real  tech  knowledge  needed,  lighter  than  many   other  caching  plugins   www.wordpress.org/ plugins/wp-­‐super-­‐ cache  
  • 15. Step  one:  install  WP  Super  Cache     two  simple  choices  –  download  and  install  or  search  and  install   •  Download  and  install  for  those  who  prefer  manual  FTP  uploads   •  Search  and  install  for  those  who  prefer  auto  install  from  their   WordPress  dashboard   The  choice  is  completely  yours  
  • 16. Step  one:  download  and  install   manual  install  for  those  who  prefer  FTP  uploads  
  • 17. Step  one:  search  and  install   auto  install  for  those  who  prefer  the  WordPress  dashboard  
  • 18. Step  two:  activate  and  go  to  settings   make  sure  you  just  select  EASY,  Caching  On,  and  then  Update   Status  to  turn  on  caching  
  • 19. Step  three:  test  the  cache  is  on   click  the  Test  Cache  buUon  –  you  should  see  the  box  below  if   it’s  working.  If  not,  use  the  Support  Form  link  in  the  main   se^ngs  
  • 20. Step  four:  bypass  CDN  option   we’re  going  to  be  using  a  clean,  lighter  CDN  connecKon  than   WP  Super  Cache’s  own  built-­‐in  opKon.  Make  sure  the  following   opKons  are  checked  on  the  CDN  tab.  
  • 21. Phase  three:  using  a  CDN  linker     a  CDN  linker  will  connect  your  MaxCDN  URL  to  WP  Super  Cache   for  a  lighter,  easier  set-­‐up   •  Easier  set-­‐up  than  built-­‐in  CDN  linkers   •  Simple  install  and  URL  se_ng   •  Bypasses  technical  knowledge  needed  to  op`mize  built-­‐in   cache  plug-­‐in  CDN  se_ngs   It’s  so  simple  even  I  can  do  it  –  and  that’s  saying   something!  
  • 22. Recommendation:  CDN  Linker  Lite   One  simple  install,  one  simple  copy/paste  MaxCDN  URL,  and   you’re  set!   www.wordpress.org/ plugins/ossdl-­‐cdn-­‐ off-­‐linker  
  • 23. Step  one:  install  CDN  Linker  Lite     two  simple  choices  –  download  and  install  or  search  and  install   •  Download  and  install  for  those  who  prefer  manual  FTP  uploads   •  Search  and  install  for  those  who  prefer  auto  install  from  their   WordPress  dashboard   The  choice  is  completely  yours  
  • 24. Step  two:  activate  and  go  to  settings   copy  the  URL  from  your  MaxCDN  Pull  Zone  and  paste  in  the   Linker  Lite  CDN  URL  box  (including  the  hUp://  prefix)  and  save   changes  
  • 25. And  that’s  it!   you’ve  set  up  CDN  opKmizaKon  and  have  it  running  at  opKmal   performance  through  a  caching  set-­‐up       •  You  can  test  your  loading  `mes  immediately  –  you  should  see     a  major  improvement   •  Within  a  couple  of  hours,  you  can  start  to  see  the  results  inside   your  MaxCDN  dashboard   •  Once  you’re  comfortable  with  your  first  installa`on,  you  can   look  to  op`mize  other  domains  with  the  same  set-­‐up   Of  course,  the  proof,  as  they  say,  is  in  the  pudding  
  • 26. Speed  test  one:  before  CDN  caching   Note  the  load  Kme  –  3.86  seconds.  This  is  NOT  good  
  • 27. Speed  test  two:  after  CDN  caching   Note  the  load  Kme  –  1.15  seconds.  A  reducKon  of  more  than   TWO  THIRDS  in  load  Kme!    
  • 28. So,  to  recap  –  to  optimize  your  blog   in  three  easy  and  non-­‐technical  (for  the  most  part)  steps   •  Create  a  MaxCDN  account   •  Install  WP  Super  Cache   •  Install  CDN  Linker  Lite   •  Combine  the  three  together   And  the  result?  
  • 29. SUPER  HAPPY  BLOGGING  KITTENS!   (oh,  and  blog  readers  and  visitors  too…)   The  faster  the  site,   the  happier  the   kiPen.  True  story.  
  • 30. Thank  you,  and  happy  blogging!   Danny  Brown                      www.dannybrown.me                          @DannyBrown