Blogging can be an effective marketing strategy if done for the right reasons and properly implemented. Statistics show 181 million worldwide bloggers with blogs generating more leads for businesses. For blogging to benefit a business, it should have clear goals around thought leadership, awareness, leads, or customer retention. A successful business blog requires research, a dedicated team, content calendar, and alignment with overall business strategy. It is important to measure results and blog consistently, rather than blogging just because competitors do or to boost SEO. Following best practices of leading blogs includes focusing on quality over quantity of posts.

1. BLOGGING AND
MARKETING
What blogging adds to your marketing strategy

2. Some quick blogging statistics:
 181 million worldwide  3x more likely to be
 50% women 18-34 active on social media
 1-in-4 active web
 1-in-3 bloggers moms users are bloggers
 70% have gone to  30% of blogs are
college consumer-generated
Source: Nielsen

3. Some quick business blogging
statistics:
 60% of businesses  Businesses with more than
have a blog 50 blog posts experience
77% increase in monthly
 35% actively blog once leads
a month  B2B blogs generate 67%
 65% haven’t updated more leads per month
their blog in over a year  B2C blogs generate 88%
more leads per month
Source:

4. So, should businesses blog
then?
Yes. No. It depends…

5. So, should businesses blog
then?
If you’re blogging for the
right reasons, then Yes.

6. The right reasons:
 You’ve researched  You will be measuring
 You have a dedicated  You will be consistent
team  You will be open
 You have a blog  You have it aligned to
strategy your overall business
 You have a content strategy
calendar

7. So, should businesses blog
then?
If you’re blogging for the
wrong reasons, then No.

8. The wrong reasons:
 Your competitors are, so
you should
 Every business should
blog
 It will Power Ranger your
SEO
 You got a good deal on a
FlipCam

9. So, decision made – what now?
 Timeto get down to
business!

10. Blogging and marketing
 Let’s set some goals

11. Blogging and marketing – goal #1
 Thought leadership
 Awareness
 Visibility
 Promotion

12. Blogging and marketing – goal #2
 Product
 Sales
 Leads
 Acquisition

13. Blogging and marketing – goal #3
 Retention
 Customers
 Focus groups
 Churn
 SCRM

14. The proof is in the pudding
So why are
blogs
important, w
hen
everyone is
talking about
Twitter and
Facebook?
Source: McKinsey

15. Best practices for business blogs
These guys lead the way

16. Best practices for business blogs
These guys lead the way

17. Best practices for business blogs
These guys lead the way

18. So. To recap.
 Research.
 Strategy.
 Consistent.
 Measurement.

19. Easy, right?
Questions?