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Evaluation Erica Shine When Will It End By Dannielle Mann
In what ways does your media product use, develop or challenge forms and conventions of real media products? 	My music video uses the forms and conventions of real media 	products as it has a narrative sequence and a solo shot where the 	artist is focussed on.  	This is common within music videos and is what made me use the	 idea as it is typical of music videos in this genre. The lighting 	differences are not of the general forms and conventions with in 	music videos so this challenges it.  The close-ups that are within my music video are also in use of the 	forms and conventions as this is within most video and is within 	mine as there is a focus on my artist and it follows her within the 	narrative sequence as well centring her and making it known that 	she is the most important character.
How well do you think your main product works with your ancillary texts? I think that my music video, my magazine advert and my Digipak work well together by showing a consistent theme throughout them which links to the genre stereo-types surrounding blues and pop.  The song is very mellow and about love so I was able to use a darkened theme throughout to match the themes and lyrics of her songs, which are mainly about relationships.
	I used the black and white shots in my music video to convey the bad times as she would have seen them and the fighting through the pain idea. This was then moved onto the Digipak and magazine ad as it is the general theme of her album. And I have shown below the similarities and the consistency I have used to get this idea across throughout my texts.  I had the use of grey to be added into my Digipak so that the colour scheme was kept. This is from my music video and all the narrative shots are Black & White.  This is the front and back of my Digipak which contains the themes colours.
I also kept a lot of pictures of the artist involved in both ancillary texts as there is a demand from the record company for lots of close-ups which I also used within my music video. My music video has close-up shots throughout the chorus and is focussed on within the narrative. This close-up is from within my Digipak  The close-ups of my artists is also shown in the advert magazine I made.
What have you learned from youraudience feedback? I collected my audience feedback by using surveymonkey.com and sending out the questions to people within my target audience which is the general blues/pop genre. Within in this feedback I have found out numerous information on my music video. This will help me to evaluate my work not only by my point of view but also of audiences.  ,[object Object]
I also found out that the thing that I could have improved on most was the lighting within my music video which 60% of people selected, I had also thought that my lighting needed to be improved in my narrative scenes as a most of it had been filmed at night and wasn't as clear or as a good quality as it could have been and this would have been something I would have changed if I had had more time on the project.,[object Object]
How did you use media technologies in the construction and research, planning and evaluation stages? Throughout the making of my music video and ancillary texts I have used numerous media technologies Research ,[object Object]
Internet Explorer – Google, MySpace, YouTube - To look into other artists of the same genre for idea’s.Planning  ,[object Object]

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Evaluation Presentation

  • 1. Evaluation Erica Shine When Will It End By Dannielle Mann
  • 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? My music video uses the forms and conventions of real media products as it has a narrative sequence and a solo shot where the artist is focussed on. This is common within music videos and is what made me use the idea as it is typical of music videos in this genre. The lighting differences are not of the general forms and conventions with in music videos so this challenges it. The close-ups that are within my music video are also in use of the forms and conventions as this is within most video and is within mine as there is a focus on my artist and it follows her within the narrative sequence as well centring her and making it known that she is the most important character.
  • 3. How well do you think your main product works with your ancillary texts? I think that my music video, my magazine advert and my Digipak work well together by showing a consistent theme throughout them which links to the genre stereo-types surrounding blues and pop. The song is very mellow and about love so I was able to use a darkened theme throughout to match the themes and lyrics of her songs, which are mainly about relationships.
  • 4. I used the black and white shots in my music video to convey the bad times as she would have seen them and the fighting through the pain idea. This was then moved onto the Digipak and magazine ad as it is the general theme of her album. And I have shown below the similarities and the consistency I have used to get this idea across throughout my texts. I had the use of grey to be added into my Digipak so that the colour scheme was kept. This is from my music video and all the narrative shots are Black & White. This is the front and back of my Digipak which contains the themes colours.
  • 5. I also kept a lot of pictures of the artist involved in both ancillary texts as there is a demand from the record company for lots of close-ups which I also used within my music video. My music video has close-up shots throughout the chorus and is focussed on within the narrative. This close-up is from within my Digipak The close-ups of my artists is also shown in the advert magazine I made.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11. Choosing Music - * & Media Player
  • 12. Choosing Location - * Still Camera downloadable images / slide share
  • 13. Proposal & Treatment – Word
  • 14.