The document is a cover letter and resume from Danielle Sarno applying for a position. In the cover letter, she introduces herself and her experience in event management and marketing. Her resume details her experience planning successful events for companies like Disney, Eli Lily, and Fidelity Investments. She demonstrates skills in budgeting, client relations, and creative event design. She is seeking a new opportunity to take on greater responsibilities with her experience in event management and marketing communications.

1. Thank you for allowing me the opportunity to
introduce myself to your company. I am excited to
share with you a bit about my experience,
personality and goals.
Throughout my career I have contributed to the
success of leading experiential campaigns,
integrated marketing programs and corporate
event executions. Working for The Walt Disney
Company has afforded me the level of hands-on
experience to position me for greater roles and
challenges in event management and marketing
communication; while my role with Future Affairs
Productions had taught me to think outside the box
and exceed clients' expectations for their event
goals.
I hope you enjoy reading through my qualifications
and viewing some photographs of a recent event I
had the pleasure of planning and producing.
Sincerely,
Danielle Sarno

2. 110 Crossing Dr, Box 303 845.926.7476
Danielle M. Sarno Cumberland, RI 02864 Danielle.Sarno@gmail.com
Detail oriented with three years in event management and broadcast media with the innate ability to
coordinate and execute seamless events and marketing programs. Experienced in managing media
schedules, creating unique event marketing opportunities and building client relationships to meet and
exceed expectations. Proven aptitude to balance priorities, meet deadlines and provide exceptional quality
in a dynamic, high pressure environment.
Future Affairs Productions, Providence RI Aug 2008 – Nov 2008
Event Account Manager
Identified and built relationships with key organizations in order to expand client base and generate new
business. Established budgets, negotiated with vendors and suppliers to ensure we received their best
rates while maintaining maximum quality.
Selected Achievements
• Conceptualized event themes, schedules, design and décor to effectively meet the needs of clients
including Eli Lily, Fidelity Investments, Harvard University, Mohegan Sun Casino and Ultra 88 Night Club
• Represented the company at networking and industry events in order to build relationships with vendors,
suppliers and event companies through ISES Rhode Island, ISES New England and MPI New England
The Walt Disney Company, Boston MA Sept 2006 – Aug 2008
Account Executive
Developed local experiential and integrated marketing programs for clients in the retail, media and
consumer products industries to create customized events and promotions that highlighted client objectives
and aligned with the Disney brand. Created partnerships and promotions, which extended across other
Disney Divisions including Publishing, Disney Consumer Products, Disney Channel, Disney Online and
Family Fun magazine.
Marketing and Promotions Assistant
Functioned as point of contact for promotional partners. Assisted in supervision of promotional efforts
associated with events and appearances to ensure seamless activation and production. Aided the sourcing
and purchasing of all event specific promotional merchandise for station events. Facilitated and participated
in weekly brainstorming meetings in order to develop new and exciting ideas to present to internal sales
managers and external partners.
Selected Achievements
• Facilitated and managed partner relationships with accounts, including Inland America Retail
Management, Autism Alliance of Metro West and The Little Gym to ensure client satisfaction and continued
activation
• Assisted in the execution of signature Radio Disney events locally: “Feelin’ Groovy” and “Move It,” are both
health and wellness initiatives crossing into 42 radio Disney owned and operated markets and “Jingle Jam,”
a national holiday tour which visited upwards of 30 markets
• Locally Executed national sponsorships including Hasbro Toys, Ad Council, FYE, Nintendo Wii and Ragu
Bryant University, Smithfield RI Sept 2003 – May 2007
Bachelor of Arts in Communication
Selected Achievements
• Achieved Dean’s List recognition by maintaining a G.P.A. of 3.2
• Obtained a competitive internship position at WCBS-TV in New York, NY with the Entertainment Producer
in 2006

3. Milestone Construction
Company Christmas Party
The River Palm Terrace, Mahwah NJ
December 11, 2008
Décor

4. Centerpieces

5. Party Time