1. DANIELLE PIQUETTE
582 Telluride Drive, Gilberts, IL 60136
dcpiquette@gmail.com  847-830-7265
EDUCATION
Purdue University
WEST LAFAYETTE, IN (2005—2009)
 Major: Communications (Rhetorical Advocacy & Public Relations)
 Minor: Psychology
WORK EXPERIENCE
Copy Editor
ASPEN MARKETING – AT&T ACCOUNT (SEPTEMBER 2014—PRESENT)
 Proofread and reviewed all final copies of AT&T direct marketing materials for five nationwide campaigns.
 Edited, rewrote, and updated copy throughout each stage of the production process for direct mail and online
marketing materials.
 Ensured all aspects of marketing content—including: offers, disclaimers, rewards, expiration dates, legal
requirements, typography, layout, etc.—were consistent with the style, guidelines and brand identity of AT&T.
 Managed various internal and external databases, and cross-checked marketing data for inconsistencies
and/or errors before materials were released for production.
 Created new training exercises and cross-trained employees on various processes and system updates.
Web Content Manager
YOUNG INNOVATIONS, INC. (JAN 2013—OCT 2013)
 Utilized the website management system, Magento, to manage online content and promotional materials for
three dental e-commerce websites.
 Updated product descriptions, promotional prices, website banners, and monthly marketing materials.
 Created content and managed all social media accounts for each website (Facebook, Twitter, Pinterest,
LinkedIn, and YouTube) to connect with customers and share promotional information.
 Created and managed blogs for each website, and generated both text- and image-based content to target
their corresponding audiences.
Editor & Communications Specialist
THE RICHMOND INSTITUTE FOR CONTINUING DENTAL EDUCATION (JULY 2010 TO OCT 2013)
 Edited continuing education (CE) articles and clinical resources for a dental education website.
 Utilized the content management system, WordPress, to publish articles, courses, and other online materials.
 Wrote/created all supplementary web content, including: blog posts, infographics, news articles, industry
updates, research briefings, fact sheets, and monthly e-newsletters.
 Structured online content to comply with best practices of search engine optimization.
 Wrote press releases for national publications in both dentistry and medicine.
 Researched evidence-based journals to report on trends, technologies, and procedural advancements.
 Conducted competitive research to identify improvements for future marketing strategies.
 Generated annual marketing proposals that included strategies for the following:
o print and online advertising campaigns
o social media marketing
o promotional programs
o event marketing
o website development
 Aggregated weekly reports with website metrics, social media activity, and marketing analytics.
 Managed all social media accounts and marketing campaigns (Facebook, Twitter, LinkedIn and Pinterest).

2. Marketing Intelligence/Product Specialist
YOUNG INNOVATIONS, INC (JULY 2010 TO APRIL 2011)
 Attended national tradeshows to promote various product lines from three YI sister companies.
 Conducted competitive research for a dozen product lines in the preventive dental market, and identified
parallels in marketing and sales on a quarterly basis.
 Worked with different teams to create, develop, and launch new products for several different brands.
 Conducted research to develop new formulations and additive technologies for prophylactic products.
 Generated press releases and website content for all new or updated product lines.
 Helped plan quarterly promotions based on ROI of previous strategies and trends from top competitors.
ADDITIONAL INFORMATION
 Extensive experience with AMA and APA reference styles for print and online journalism.
 Knowledgeable of multiple content management systems and open source tools for creating websites, blogs,
and microsites (view examples in link below).
 Highly proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
 Experienced with various platforms for social media management (i.e. Hootsuite/Sprout Social/Tweetdeck).
 Very detail-oriented and aesthetically perceptive; aware of principles of graphic design.
 Skilled at creating graphic-based content (i.e. infographics, banners, advertisements, and data visualization).
 Very knowledgeable in medical/dental terminology, particularly concepts related to preventive care, infection
control, and oral-systemic health.
PORTFOLIO
Click below to view my portfolio (writing samples, visual content, blogs/websites, and more):
 http://dpiquetteportfolio.wordpress.com