BPl 5100 Faurecia Company Analysis
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BPL 5100: Is Faureica A Smart Investment Choice in the Automotive Parts Manufacturing Industry?
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BPl 5100 Faurecia Company Analysis
- 1. Automotive Parts Industry Group G Regina Kraft Connor Levens Magda Morales Danielle Musca
- 3. Faurecia: Foundations European company specializing in spring-based seat cushions European manufacturer of seats, front ends and vehicle interiors 3
- 4. 34 Countries 94,000 Employees 320 Production Sites 30 R&D Centers 5,800 R&D Engineers A Global Player 4
- 5. To create and deliver high-quality and innovative products, technical solutions and services that contribute to our customers' competitiveness and create value for our employees and shareholders. We are committed to environmental preservation and social responsibility.” Mission “ 5
- 6. Be the global leader in each of our product lines. We will do this by focusing on customer satisfaction, becoming the reference in the original equipment marketplace and serving all major car manufacturers. We aim to grow faster than the market and to generate sustainable profitability. We strive for technical perfection and we are driven by automotive passion.” Vision “ 6
- 7. Major Acquisitions 2009:Emcon Technologies: Exhaust Systems 2010: Plastal Plastic Exterior Parts 2012:Ford’s Saline,MI Plant Interior Components 7
- 8. Automotive ExteriorsEmissions ControlInterior SystemsAutomotive Seating Market Segments 8
- 9. Overall Strategy Develop Value Creating Technologies Focused On: Cleaner Cars with Lower Emissions Lighter Cars for Fuel Economy Cars with Custom Comfort and Style 9
- 10. Customers 10
- 11. Comparison to Market Leader Market Share: Bosch: 3.3% Faurecia: 2.1% Industry Average: 2.7% USDMillions 11
- 12. 12
- 13. Key Shareholders Peugeot SA holds 51.70% of Faurecia’s capital. Group’s Employees hold 0.25%, Board Members hold 0.04%. Treasury Shares comprised of 0.03% Balance is Open to other Investors. 13
- 14. Performance 14
- 15. Performance 15
- 17. Accelerate in Asia By 2018 $4.35 billion in sales Over the 5 years invest $435 mill in China Leverage Global Platforms Expand Global Footprint by Developing Standard Products Continue to Develop Value-Added Technologies Controlled Growth Strategy 17
- 18. • Sales above $22.8 Billion • Operating Margin 4.5%-5.0% • Net Cash Flow around $326 Million 2016 Targets 18
- 21. Key Ratios 21
- 22. R&D Strengths 22
- 23. Organizational Culture: “Being Faurecia” Values Based on: •Entrepreneurship •Autonomy •Accountability 23
- 24. HR’s Mission Human Resource Strengths “To develop and retain the talent we need to ensure our future growth.” 2014 Revamped HR Focused on Talent Management: Developed a leadership competency model Adopting a new performance assessment Significantly expanded Faurecia University training 24
- 25. Why Faurecia? 25
- 26. SWOT Analysis Strengths Weaknesses ➔ Strong Market Position ➔ Diversified Product Portfolio ➔ Strong R&D Capabilities ➔ Wide Geographic Presence ➔ Relies heavily on the European customers Opportunities Threats ➔ Favorable Market Trends in China ➔ Increasing Demand for Fuel Efficient Vehicles ➔ Intense Competition ➔ Fluctuating Foreign Exchange Rates 26