This allows consumers to have more control over their data that has been collected by organisations online. Helping consumers make better decisions, manage their lives, and share specific information with organisations to create value for themselves. Helping to brigde the gap between consumers and organisation reationships with the control and access to data (Me2B). By given the individual the power to share their own information to make better decisions, manage their data and store information with organisations by choice.

1. Life Management-
Organising and
managing their life
Personal Data
Management- Help
them gather, store,
manage, use and share
the data
Decision Support-
Help make better
decision
Individual’s
data
TRUST
TRANSPARENCY
EMPOWERMENT
Improve
brand
image/
reputation
Develop
new
services
Reliable
customer
date/
insight
Create
new
revenue
streams
Gateway
to new
markets
Unlocking
new
markets
ORGANISATION
ORAGANISATION
ORAGANISATION
(Daniel Tuitt, 2016)
CORPORATION
BENEFITS