Don't be a monkey! Listen. See. Talk.
Effective Web Analytics sits on top of a solid framework: here is one for any website, with an International "touch".
We can even see where their attention was and how far they scrolled into the page
Data don’t lie, but often hide the truth…
With split testing, for instance
Even tests lie… split testing with control variants
I heard an innumerable amount of times that content is king..
We are all obsessed with conversion rate, conversions,
But if we look a bit closer
Develop your checklist
Our customers/clients don’t use this anymore…
our world has changed!
Stop tracking visits and start tracking users!
Stop tracking visits and start tracking users!
We need a system with flexible keys, that captures every customer and consolidates all data once they are not unknown anymore. Some players in the marketing automation area are already doing that: Silverpop, for instance
Take Google Analytics alone… 231 metrics and 137 dimensions
Stop tracking visits and start tracking users!
Stop tracking visits and start tracking users!
But we forget one thing: our goals! BTW, this is a word bundle of those dimension and metrics’ first word…
Key Performance Indicators
Soft indicators
Use engagement hits: but be wary of the 500 hits per session limit
So, time on site is now 2.38. It was 25 secs
So choose your model carefully: 5 steps
Chances are you aren’t!
Don’t worry: it’s not hard. If you know ho to switch this, you’ve already done half of the job
Don’t worry: it’s not hard. If you know ho to switch this, you’ve already done half of the job
Don’t worry: it’s not hard. If you know ho to switch this, you’ve already done half of the job
Don’t worry: it’s not hard. If you know ho to switch this, you’ve already done half of the job
Stop tracking visits and start tracking users!
You can stream them throughout the office
And if you really want to be a monkey, be a mighty gorilla!