App Store Listing Optimization / ASO On-metadata Optimization made easy with AppSnippetPreview tool. AppSnippetPreview is a unique FREE tool that allows app developers, app marketing agencies, ASO consultants and ASO agencies to preview how their apps will look at Apple App Store and Google Play Store before publishing or updating. What are you waiting to do ASO (App Store Optimization)? Please, report bugs of the tool. Thanks :) http://AppSnippetPreview.com

1. App Store Listing
Optimization
How to improve your App Store
Listing / Page View
App Store Listing Optimization | App Store Optimization
By Daniel Peris (@DanielPeris)

2. App Store Listing Optimization | App Store Optimization
What the hell is ASO?
• ASO stands for App Store Optimization.
• ASO = SEO (Search Engine Optimization) for Apps.
• ASO is the process of improving the visibility and conversion
rates of a mobile app (such as an iPhone, iPad, Android, or
Windows Phone app) in an App Store (such as iTunes App Store
or Google Play Store).
• You all know this so… Nothing new!

3. App Store Listing Optimization | App Store Optimization
ASO Factors
• ASO On-Metadata:
• App Name
• Icon
• Description
• Screenshots
• ASO Off-Metadata Factors:
• Installs
• Ratings and reviews
• Social
• Links
NOTHING NEW !!!

4. App Store Listing Optimization | App Store Optimization
ASO Process
1. Research
2. Optimize (Let’s focus on this)
3. Track, track, track
4. GOTO 1

5. App Store Listing Optimization | App Store Optimization
Optimize!
• After Research, you MUST optimize your App Store Listings.
• Choose a nice ICON, an amazing APP NAME (with Keywords,
please), the best DESCRIPTION and SCREENSHOTS.
• Publish or update your app…
• …WAIT!
…There’s something missing !!!

6. App Store Listing Optimization | App Store Optimization
Special NEWS!
Yes! Now you can do it with
AppSnippetPreview !!!
Is there any way I can preview my App Store Listings /
Snippets before publishing or updating an app?!?!?!

7. App Store Listing Optimization | App Store Optimization
AppSnippetPreview

8. App Store Listing Optimization | App Store Optimization
AppSnippetPreview
• AppSnippetPreview is a
FREE tool that allows app
developers, app marketing
agencies and ASO
consultants to preview how
their apps will look at
Apple App Store and
Google Play Store before
publishing or updating.

9. App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick
Tutorial
• Enter http://AppSnippetPreview.com and click “Start” button.
• Fill in the form with your On-Metadata and click “Preview…”

10. App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick
Tutorial - 2
• MAGIC! Now you can see AND DOWNLOAD your App Store
Listings for iOS & Android.

11. App Store Listing Optimization | App Store Optimization
ASP (AppSnippetPreview) Quick
Tutorial - 3
• Click “Edit” to make changes to your listing / snippet.
• Click “Download” to save (as PNG) your listing.

12. App Store Listing Optimization | App Store Optimization
• AppSnippetPreview has been developed by Javier Martínez,
Miriam Peláez, Isis T. Baulig, Jorge del Casar & Daniel Peris.
• DEMO App is Hot Hotels. You can download it from here.
Thanks Conor! ;)
Please, report bugs of the tool to AppSnippetPreview@PickASO.com
@DanielPeris
http://www.danielperis.com
http://PickASO.com