Dash Wireframe
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Simple representation for architecting and designing a dashboard environment.
![Current
Count
Total
Consent
Enrollments
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count
Total Mobile
App Installs
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 2
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count
Total Email
Opt-Ins
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII
Completed
Surveys
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 1
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 3
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 4
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 5
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Totals
Socio-Demo
Consent
Historic x
Month Socio-
Demo
Counts
Historic x
Socio-Demo
Geo Location
Heatmap
Data Source:
Drupal
(+CRM)
Data Source:
Kochava,
AppStore
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Top-Level
View
Drilldown
Click
Thru
Views
* Drilldown: expanded deeper level, pre-built visual analytic views, e.g. time period + channel + explanatory [cause + effect] metrics.
Slide - 1
SAMPLE DASHBOARD ARCHITECTURE
[EXECUTIVELEVELANALYTICSREPORTING]
Single Dashboard View: Permission Based: e.g., All Access
[Appendix B]](https://image.slidesharecdn.com/dashwireframerepresentation-230725231851-0c8e793c/85/Dash-Wireframe-1-320.jpg)
![24-Hour
Brand
Discussion
Amplitude x
Channels
Past
30-Day
Amplitudes
Historic x
Month
Amplitudes
24-Hour
FB, Twitter,
Instagram
Discussion
Amplitudes
Past
30-Day
Amplitudes
Historic x
Month
Amplitudes
Campaign
Engagement
Rates
x Channel
Past
30-Day
ER
x Channel
Historic x
Month
ER
x Channel
24-Hour
Discussion
Amplitude
Geo-
Location
Past
30-Day
Amplitude
Geo-
Locations
24-Hour
Discussion
Sentiment
Gauge
Past
30-Day
Gauge
Historic x
Month
Gauge
Campaign
Count Total
Marketing
Impressions
Served
Past
30-Day
Counts x
Owned,
Earned, Paid
Historic x
Month
Counts x
Owned,
Earned, Paid
Campaign
Aggregated
Site Traffic
(Unique)
Past
30-Day
Counts
Historic x
Month
Counts
Campaign
Attributed
Site Traffic x
Channel
Past
30-Day
Counts
Historic x
Month
Counts
Aggregated
User
Touchpoint
Journey
TBD
Gender?
TBD
Age
Brackets?
Socio-Demo
# 1 User
Touchpoint
Journey
Socio-Demo
# 2 User
Touchpoint
Journey
Socio-Demo
# 3 User
Touchpoint
Journey
Data Source:
Sprinklr
Data Source:
Sprinklr
Data Source:
Sprinklr
Data Source:
Sprinklr
Data Source:
Blended
Assorted
Data Source:
Google
Analytics
Data Source:
Blended
Assorted
Data Source:
MediaMath
Data Source:
Impact Radius
Data Source:
Impact Radius
Top-Level
View
Drilldown
Click
Thru
Views
* Drilldown: expanded deeper level, pre-built visual analytic views, e.g. time period + channel + explanatory [cause + effect] metrics.
Slide - 2
SAMPLE DASHBOARD ARCHITECTURE
[TOPLINEMARKETINGANALYTICSREPORTING]
Single Dashboard View: Permission Based: e.g., Marketing Access
[Appendix B]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Dash Wireframe
- 1. Current Count Total Consent Enrollments Past 30-Day Counts Historic x Month Counts Current Count Total Mobile App Installs Past 30-Day Counts Historic x Month Counts Current Count Total PII Survey Module 2 Past 30-Day Counts Historic x Month Counts Current Count Total Email Opt-Ins Past 30-Day Counts Historic x Month Counts Current Count Total PII Completed Surveys Past 30-Day Counts Historic x Month Counts Current Count Total PII Survey Module 1 Past 30-Day Counts Historic x Month Counts Current Count Total PII Survey Module 3 Past 30-Day Counts Historic x Month Counts Current Count Total PII Survey Module 4 Past 30-Day Counts Historic x Month Counts Current Count Total PII Survey Module 5 Past 30-Day Counts Historic x Month Counts Current Count Totals Socio-Demo Consent Historic x Month Socio- Demo Counts Historic x Socio-Demo Geo Location Heatmap Data Source: Drupal (+CRM) Data Source: Kochava, AppStore Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Data Source: Drupal (+CRM) Top-Level View Drilldown Click Thru Views * Drilldown: expanded deeper level, pre-built visual analytic views, e.g. time period + channel + explanatory [cause + effect] metrics. Slide - 1 SAMPLE DASHBOARD ARCHITECTURE [EXECUTIVELEVELANALYTICSREPORTING] Single Dashboard View: Permission Based: e.g., All Access [Appendix B]
- 2. 24-Hour Brand Discussion Amplitude x Channels Past 30-Day Amplitudes Historic x Month Amplitudes 24-Hour FB, Twitter, Instagram Discussion Amplitudes Past 30-Day Amplitudes Historic x Month Amplitudes Campaign Engagement Rates x Channel Past 30-Day ER x Channel Historic x Month ER x Channel 24-Hour Discussion Amplitude Geo- Location Past 30-Day Amplitude Geo- Locations 24-Hour Discussion Sentiment Gauge Past 30-Day Gauge Historic x Month Gauge Campaign Count Total Marketing Impressions Served Past 30-Day Counts x Owned, Earned, Paid Historic x Month Counts x Owned, Earned, Paid Campaign Aggregated Site Traffic (Unique) Past 30-Day Counts Historic x Month Counts Campaign Attributed Site Traffic x Channel Past 30-Day Counts Historic x Month Counts Aggregated User Touchpoint Journey TBD Gender? TBD Age Brackets? Socio-Demo # 1 User Touchpoint Journey Socio-Demo # 2 User Touchpoint Journey Socio-Demo # 3 User Touchpoint Journey Data Source: Sprinklr Data Source: Sprinklr Data Source: Sprinklr Data Source: Sprinklr Data Source: Blended Assorted Data Source: Google Analytics Data Source: Blended Assorted Data Source: MediaMath Data Source: Impact Radius Data Source: Impact Radius Top-Level View Drilldown Click Thru Views * Drilldown: expanded deeper level, pre-built visual analytic views, e.g. time period + channel + explanatory [cause + effect] metrics. Slide - 2 SAMPLE DASHBOARD ARCHITECTURE [TOPLINEMARKETINGANALYTICSREPORTING] Single Dashboard View: Permission Based: e.g., Marketing Access [Appendix B]