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Svedka Powerpoint Presentation
Svedka Powerpoint Presentation
Marissa Welch
Details are very sparse on this one, but sources tell us that Skyy Vodka–which is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014–is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Campari’s estimated media spend for its new brand was $30 million for 2014.
Skyy vodka infographic
Skyy vodka infographic
Cubeyou Inc
Strategy & Art Direction by Brit Vezina
Strategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head Vodka
Brit Vezina
beer brand
1
1
Arun Cheeroth
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
Dogfish Head - Strategic Marketing Plan
Dogfish Head - Strategic Marketing Plan
Timothy Boylan
Launch plan of a fictitious Beer - Margarita pre mix called Kingfisher Lagerita.
Beer | Product Launch | Kingfisher Lagerita
Beer | Product Launch | Kingfisher Lagerita
Sahil Kapoor
Jones 2
Jones 2
deyman
Alcoholic beverages sales was worth 32,6 billion PLN in 2017 and accounted for about a fifth of the entire FMCG market in the country. In terms of value sales, half of the top 10 manufacturers and 7 out of top 10 brands on food FMCG market originated from the alcoholic beverages business. While being a significant part of the Polish FMCG market landscape, alcoholic beverage industry faces serious challenges. A number of legislative changes have recently been introduced, or are planned for the upcoming months. Fierce competition and growing costs require in-depth analytics and rational decision making process. At the same time, Polish retail environment is changing rapidly, moving to convenience and omnichannel solutions. Shoppers are smart and seek for new tastes or higher-end value for a reasonable price. In this report we will cover the current setting of the alcoholic beverages industry and point out some of the industry’s responses to the trends that can be observed within this demanding industry.
Alcoholic beverages in Poland by Nielsen
Alcoholic beverages in Poland by Nielsen
AgataLorenc1
Empfohlen
Svedka Powerpoint Presentation
Svedka Powerpoint Presentation
Marissa Welch
Details are very sparse on this one, but sources tell us that Skyy Vodka–which is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014–is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Campari’s estimated media spend for its new brand was $30 million for 2014.
Skyy vodka infographic
Skyy vodka infographic
Cubeyou Inc
Strategy & Art Direction by Brit Vezina
Strategy Portfolio: Crystal Head Vodka
Strategy Portfolio: Crystal Head Vodka
Brit Vezina
beer brand
1
1
Arun Cheeroth
This is a product extension for Dogfish Head. The intentions are to expand the millennial market specifically within the hispanic and female categories. The presentation was delivered at Rutgers Business School.
Dogfish Head - Strategic Marketing Plan
Dogfish Head - Strategic Marketing Plan
Timothy Boylan
Launch plan of a fictitious Beer - Margarita pre mix called Kingfisher Lagerita.
Beer | Product Launch | Kingfisher Lagerita
Beer | Product Launch | Kingfisher Lagerita
Sahil Kapoor
Jones 2
Jones 2
deyman
Alcoholic beverages sales was worth 32,6 billion PLN in 2017 and accounted for about a fifth of the entire FMCG market in the country. In terms of value sales, half of the top 10 manufacturers and 7 out of top 10 brands on food FMCG market originated from the alcoholic beverages business. While being a significant part of the Polish FMCG market landscape, alcoholic beverage industry faces serious challenges. A number of legislative changes have recently been introduced, or are planned for the upcoming months. Fierce competition and growing costs require in-depth analytics and rational decision making process. At the same time, Polish retail environment is changing rapidly, moving to convenience and omnichannel solutions. Shoppers are smart and seek for new tastes or higher-end value for a reasonable price. In this report we will cover the current setting of the alcoholic beverages industry and point out some of the industry’s responses to the trends that can be observed within this demanding industry.
Alcoholic beverages in Poland by Nielsen
Alcoholic beverages in Poland by Nielsen
AgataLorenc1
Coors Powerpoint
Coors Off Premise Powerpoint
Coors Off Premise Powerpoint
jem3234
Web20 Speaker Presentation Jones Soda
Web20 Speaker Presentation Jones Soda
AngelDjambazov
AdAge reports that Anheuser-Busch InBev is in talks with agencies about creative for its faux-craft Shock Top brand. The brand clarifies that it is not launching a creative review, as it has not had an agency of record in recent years, and is looking to continue to work outside the AOR model. “What we’re doing right now is simply having a few conversations with leading creative agencies,” Shock Top vice president Jake Kirsch told AdAge in a statement today. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
Shock Top Pitch Brief
Shock Top Pitch Brief
Cubeyou Inc
Brand audit for Natural Light
Natural Light Brand Audit
Natural Light Brand Audit
Carson Williams
Wilkes University - MBA 592 Analyzing the Craft Beer Industry by Christopher Fadule
Analyzing the Craft Beer Industry
Analyzing the Craft Beer Industry
Chris Fadule
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Hannah Corcoran
Caroline Kyungae Smith Strategy Case Study
Caroline Kyungae Smith Strategy Case Study
Caroline Kyungae Smith
Business plan strategies powerpoint final brew pub
Business plan strategies powerpoint final brew pub
Jeremy
An overview of case studies and viral advertising trends in the soft drinks and alcohol sector in 2013 - curated by http://joinvan.com/
Viral Insight: Soft drinks and alcohol marketing trends
Viral Insight: Soft drinks and alcohol marketing trends
van_slides
Anti common movement
Anti common movement
Pipe Alexandre
An analysis of the global ad campaign for Bacardi Breezer - "Marketing across cultures" final project
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Bacardi Breezer
Vassilena Valchanova
Mixers Matter seminar at Tales of the Cocktail 2018
Mixers matter tales_lr
Mixers matter tales_lr
OisinDavis
Counterintuitive thinking and innovation: the Robert Joseph Nomacorc Exchange...
Counterintuitive thinking and innovation: the Robert Joseph Nomacorc Exchange...
Robert Joseph
A serious and stylish look at sophisticated nonalcoholic beverages by a former Bon App?tit editor and James Beard Award nominee.Blackberry-infused cold brew with almond milk and coconut cream. Smoky tea paired with tart cherry juice. A bittersweet, herbal take on the Pimm's Cup. Writer Julia Bainbridge spent a summer driving across the U.S. going to bars, restaurants, and everything in between in pursuit of the question: Can you make an outstanding nonalcoholic drink? The answer came back emphatically yes, with elevated libations to satisfy the most discerning drinkers, like Verjus Spritz, Chicha Morada Agua Fresca, Salted Rosemary Paloma, and Tarragon Cider.With an extensive pantry section, tips for sourcing ingredients, and recipes curated from stellar bartenders around the country, Good Drinks shows that decadent brunch cocktails, afternoon refreshers, and evening digestifs can be enjoyed by anyone, whether they are drinking alcohol or not. .
Laes Kindle Good Drinks: For Those Who Aren't Drinking, for Whatever Reason
Laes Kindle Good Drinks: For Those Who Aren't Drinking, for Whatever Reason
LintangIndrayakti
Branding and identity guide for Map Apple hard cider.
Mad Apple Brand Book
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Overview
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Case Conditions
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AdAge reports that Anheuser-Busch InBev is in talks with agencies about creative for its faux-craft Shock Top brand. The brand clarifies that it is not launching a creative review, as it has not had an agency of record in recent years, and is looking to continue to work outside the AOR model. “What we’re doing right now is simply having a few conversations with leading creative agencies,” Shock Top vice president Jake Kirsch told AdAge in a statement today. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
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Brands Analysis
1.
Brand Analysis Using 2007
Transactions Item Names where grouped into Super Segments (Tobacco, Beer, Candy, Coffee, Water, Cold Drinks) Within Super Segments BRANDS were Identified. What do we sell beyond GAS.
2.
Interactive Brand Report
3.
24 Hour Sales
Cycle By State
4.
24 Hour Sales
Cycle VA Cities
5.
24 Hour Sales
Cycle MD Cities
6.
Coffee Peaks at
7AM
7.
Lotto
8.
Candy in the
Afternoon
9.
When does Beer
sales PEAK ? 5PM !
10.
What BRAND Sells
? BUDWEISER !
11.
What SKU ? 12PK
LIGHT !
12.
When does Ice
Cream sales PEAK ? 8 PM !
13.
What BRAND Sells
? Ben & Jerry !
14.
What Flavors ? Cookie
Dough ! Cherry Garcia !
15.
When does Tobacco
sales PEAK ? 5 PM !
16.
What BRAND Sells
? Marlboro !
17.
What Type Sells
? Lights BOX !
18.
Where does WATER
Sell ? VA ! 2 SD Apron
19.
Where does it
REALLY Sell ? Fredericksburg !
20.
Glaceau !
21.
AquaFina
22.
Gatorade
23.
Gatorade
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