From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Daniel dropiksymposium
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12. WebAnalytics: the measurement, collection, analysis
and reporting of internet data for purposes of
understanding and optimizing web usage
Facebook Insights,Yahoo Web Analytics, Crazy Egg
Some thingsGoogle Analytics can tell you:
• Searched Keywords
• Your City, country
• Type of device (mobile/pc)
• Screen resolution…and much more
1st Step: Create an account, install Google Analytics
Tracking Code (GATC) into your HTML pages.
13. The number of visits over-time is one way to
identify major trends and events
14. Visits are terminated by:
• Expiration of 30 minutes of website user inactivity
• At Midnight
Other limitations:
• Clearing cookies, using a different device, different browser.
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16. The total number of visits-per-day is at
it’s greatest point on February, 28th 2013
Evidence Source A: Google Analytics
17. Source type as an all-time
average
On February 28th, DirectTraffic is 15.2% greater than our average percentage of direct traffic.
VS.
Source-type during February
28th 2013
Evidence Source A: Google Analytics
18. Our 4-H webpage
• The only landing-page
above it’s average visits
• 585.19% above average
Evidence Source A: Google Analytics
19. 3:00 PM
4:00 PM
Between 3pm and 4pm website visits increase 254% of the most recent daily maximum.
Evidence Source A: Google Analytics
20. 625.93% above average for
new visitors via direct traffic
133% above average
Returning visitors via
direct traffic
Evidence Source A: Google Analytics
23. “To maximize exposure to
our programs and
activities”. 16 of 16 staff
respondents stated that
this is a specific website
goal
Evidence Source C: “UWEX: Identifying Website Goals: Staff Survey”
24. Some researchers have published findings
specifying criteria for web-site success.
While it is difficult to asses total website
success based on few merits, the
information does provide helpful context
to guide thinking.
Exploring the Factors Associated with
Web Site Success in the Context of
ElectronicCommerce.
Kirk P. Arnett, DBA
Evidence Source D: “Document reviews”
25. Ephraim R. McLean, Ph.D.
"Measuring E-Commerce Success:Applying the DeLone & McLean
Information Systems Success Model.
Evidence Source D: “Document reviews”
26. Michael Russer,CEO Russer Communications
How can you change yourWeb site to
better target your market niche?
Russer, Michael. "7 Measures ofWeb Site Success." Technology: Mr.
Internet Articles. NationalAssociation of Realtors,Oct. 2010.Web.
22Apr. 2013
Evidence Source D: “Document reviews”
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28. Visitor Flow
Drop-off is rated at 98.6%
, but in reality this is a
document download which
has not been configured to
use event-tracking, an
advanced feature.
Improper configuration may
result in incorrect
information and
conclusions.
29. Count ofVisits, 2-28-2013
Count ofVisits, site average
• 9.4% had a 2nd visit
• 7.43% had a 3rd visit
10.3% had a 2nd visit
5.01% had a 3rd visit
Some important metrics have unclear and mixed results.
• Count of visits
• Depth of visits
• Duration of visits
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31. • There appears to be a causal relationship between the email blast and the
following:
1. Increase in total website visits
2. Increase in percentage of direct traffic
3. Increased number of direct traffic views on the 4h page
4. Increase in the amount of new visitors via direct traffic
• And, accepting the premise that the above points help “maximize
exposure to UWEX programs and activities”, then by logical induction, I
propose the tentative-hypothesis that similar e-blasts will produce similar
beneficial effects.
