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Lbma Berlin intro
1. Location Based Marketing Association
Danny Holtschke, Chapter Leader Berlin
danny@thelbma.com
07.10.2013
Carsten Szameitat, President LBMA DACH
carsten@thelbma.com
From Code to Market How much GEO is necessary?
INTRO
#geomdaylbma
2. Location Based Marketing Association
The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative
innovation at the intersection of people, places, and media.
We live at the intersection of PEOPLE, PLACES & MEDIA
Internationally formed 2010, 600+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta, Amsterdam,
Berlin, London, Singapore
MISSION
3. LBMA D A CH
Chapters in Germany
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Berlin
Munich
Cologne/Dusseldorf
Hamburg
Foundation 2013
Location
Retail
Brand
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